MG Next-Generation Companion App
by SAIC and Star
- Awarded April 15, 2024
- CLIENT: SAIC Overseas Intelligent Mobility Technology Co., Ltd.
- 195
The MG app is a mobile and watch companion for car owners. The main objective was to create a more holistic mobile experience by integrating existing apps from various markets into a unified global application. The new app aims to boost the adoption of companion devices, allowing users to customize features based on their location and specific vehicle model, delivering a personalized experience.
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