Orico Training Center Corporate Office by Nobuaki Miyashita is a highly esteemed winner of the very prestigious 2024 Silver A' Design Award in Interior Space and Exhibition Design Competition Category.
SilverInterior· 2024
Orico Training Center Corporate Office
Client: Orient Corporation
Silver A' Design Award Winner in Interior Category
Verified Award Winner
Verify Award Status for #160308The Design
About Orico Training Center Corporate Office
Orico Training Center is a major consumer credit company with more than 110 million cardholders. The plan is to renovate and adapt their own training center to modern values and programs, which has deteriorated after its construction more than 30 years ago. To make the CI of Orico's felt throughout the space, the design is based on a VI using Credit Card as a motif. The eight training rooms are each designed with a theme based on the different types of credit cards issued by Orico, such as Gold, Platinum, and Black Card to embody the unique worldview of each credit card.
The Recognition
About the Silver A' Design Award
Orico Training Center Corporate Office is a Silver A' Design Award winner, an extraordinarily prestigious recognition granted to top-of-the-line, gorgeous, and impressive designs. Silver winners are tremendously brilliant and exceedingly creative works that illustrate the outstanding expertise, talent, and acuity of their designers. Orico Training Center Corporate Office is expected to be a wonderful, showpiece work that is remarkably professional and profoundly innovative. This Silver A' Design Award-winning design is a highly notable, admired invention that benefits and advances the boundaries of art, science, design, and technology. Orico Training Center Corporate Office is a vastly envied creation that evokes desires, introduces positive feelings, and sparks amazement and wonderment.
Where to Get It
Award-Winning Corporate Interior Design Services
We transform corporate spaces into identity-driven environments that inspire and engage. With over 25 years of experience designing offices, training centers, hotels, and cultural facilities, we specialize in innovative renovations that express your brand's unique worldview while maximizing functionality and employee satisfaction.
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Design Interview
What is the main principle, idea and inspiration behind your design?
My design was primarily driven by the need to modernize an outdated facility while infusing it with Orico’s strong corporate identity. I drew inspiration from the concept of flexibility and privacy, aiming to revitalize the space to foster both collaborative and private work environments.
What has been your main focus in designing this work? Especially what did you want to achieve?
My main focus was to create a multifunctional space that caters to modern training methods and informal interactions, enhancing the overall learning experience and employee satisfaction. I aimed to achieve a design that is both functional and symbolic of Orico's values.
What are your future plans for this award winning design?
I plan to monitor the effectiveness of the current design and make iterative improvements to ensure it continues to meet the needs of Orico’s evolving training programs and corporate strategies.
Grand Interview
Your innovative use of credit card motifs in Orico Training Center Corporate Office creates a unique spatial identity – could you elaborate on how this concept evolved from initial inspiration to final implementation?
The concept of using credit card motifs for the Orico Training Center Corporate Office emerged from a desire to create an environment that reflects Orico’s core identity in an engaging, visually impactful way. Credit cards are fascinating objects—they offer a gateway to various lifestyles and privileges, from travel rewards to exclusive experiences. We wanted to capture this by giving each training room a unique personality aligned with the card’s traits, like Gold or Platinum, allowing users to feel like they’re stepping into a distinct world. The spatial design evolved through meticulous detailing, from shaping partitions that echo the precise radius and thickness of actual cards to incorporating materials that would enhance each room’s thematic resonance. This approach emphasizes Orico’s identity while creating an engaging and dynamic training environment.
The traditional Japanese architectural techniques of Fusuma and Shoji played a crucial role in Orico Training Center Corporate Office's partition design – how did you balance these cultural elements with modern corporate needs?
In the partition design for Orico Training Center, I incorporated traditional Japanese architectural techniques such as Fusuma and Shoji. These elements add cultural richness and are designed to respect the concept of privacy without completely closing off spaces, which is essential for a corporate setting. The partitions are crafted to offer separation yet allow a sense of connectivity, reflecting Japanese design principles of balance and subtlety. Adapting these techniques required precise calibration to meet the functional requirements of a modern office while enhancing the overall aesthetics. By fusing traditional techniques with contemporary needs, we created a workspace that honors cultural heritage while catering to the fast-paced demands of a corporate training facility.
In designing Orico Training Center Corporate Office's eight distinct training rooms themed after different credit card types, what specific design elements did you incorporate to embody each card's unique characteristics while maintaining overall spatial harmony?
Each of the eight training rooms in the Orico Training Center embodies the unique qualities of different credit card types, such as Gold, Platinum, and Black cards, through distinct design elements. For instance, the Gold Card room emphasizes luxury with warm lighting and elegant materials, creating an inviting yet upscale atmosphere. The Black Card room, by contrast, exudes sophistication with a minimalist aesthetic and darker tones, projecting a sense of exclusivity. These elements allow each room to capture the essence of the card it represents while maintaining harmony across the spaces. This thematic approach provides a unique experience for trainees, reinforcing Orico’s brand and fostering an environment that is both functional and immersive.
Behind the Design
Press Kit
Credits, team members and technical details provided by the designer.
- Unique Properties
- To ensure that trainees can fully experience Orico's identity throughout the space, the design of guest rooms and common areas incorporates partitions that replicate the precisely defined shape of a credit card (including the corner radius and thickness), creating a multi-layered separation. The signage for room numbers and floor information employs the credit card-specific international standard font (Farrington 7B) for its design.
- Dimensions & Packaging
- Site area: 1,143.85 m2
Building area: 758.56 m2
Total floor area: 2,397.59 m2
Number of floors: Basement 1 floor, Ground 4 floors
B1 floor: 126.64 m2
1st floor: 382.21 m2
2nd floor: 434.84 m2
3rd floor: 306.59 m2
4td floor: 306.59 m2
Height: Maximum height 17.75 m
Structure: RC - Tags
- Credit card,Accommodation,Training center,Interior design,Japan
- Production Technology
- The card partition walls are designed to detach from the ceiling and floor, creating a cantilevered structure that makes them appear to float lightly, expressing a dynamism as if countless cards are freely sliding and moving within the space. The ceiling gap also serves to comply with building codes for natural smoke extraction. Lighting uses a 50φ glare-less type to reduce its presence, making the card surfaces vividly stand out.
- Design Challenge
- We feared that creating complete individual spaces for each of the eight people in a single room would cut off communication. Inspired by the traditional Japanese architectural techniques of Fusuma and Shoji which allow for the presence to be felt while blocking the line of sight in a large room, a partition motif based on credit cards was devised to achieve this.
- Research
- Research Objective: To innovate the spatial image at low cost while utilizing existing RC structures and facilities such as air conditioning systems. Result: A space filled with identity was completed by reflecting Orico's VI in the design. Impact: It was renovated as a training facility with high employee satisfaction.
- Inspiration
- Credit cards are typically categorized into ranks such as normal, gold, and platinum, and there are also numerous cards specialized for hobbies like travel and dining. We drew inspiration from the unique worlds each of these individual cards connects to, each differing from the next. We attempted a design that expresses the different worldviews, or infinite universes, that just one card can unfold.
- Project Duration
- This project was completed in March 2021.
The planned location is situated in a tranquil residential area in Tokyo, adjacent to lush green parks and university campuses. - Operation Flow
- Orico's training is planned in a shared room for eight, using card-type partitions in private areas to ensure privacy. In response to COVID-19, Orico has adapted the design to allow the center's use as both a satellite and touch-down office. This included enlarging individual desk spaces, incorporating task lighting, and selecting chairs with casters designed for extended periods of desk work, enhancing both functionality and comfort.
- Patents
- none
- Image Credits
- Image #1-#5: Photographer Nobuaki Miyashita, Variations, 2021
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