Less Store by Zhenfei Wang is a highly esteemed winner of the very prestigious 2024 Bronze A' Design Award in Interior Space and Exhibition Design Competition Category.
BronzeInterior· 2024
Less Store
by Zhenfei Wang
Bronze A' Design Award Winner in Interior Category
Verified Award Winner
Verify Award Status for #161532The Design
About Less Store
Less is a retail store located in Hangzhou, China. The interior measures 12 by 8 meters with a height of 3.3 meters. The design follows the brand philosophy of minimalism and the idea that less is more. Bent minimalist planes form the structure, define the space and create visual tension at the same time. A steel structure supports the interior. Cement surfaces give the store a warm atmosphere. The project was completed in five months and aims to express the brand identity through simple form.
The Recognition
About the Bronze A' Design Award
Less Store is a Bronze A' Design Award winner, a highly prestigious recognition granted to outstanding designs distinguished by creativity, ingenuity, and astuteness. Bronze winners are amply skillful and strikingly creative artifacts that authenticate the vast experience, imagination, and resourcefulness of their designers. Less Store is expected to be a highly regarded, admired, and cherished object that is notably professional and innovative. This Bronze A' Design Award-winning design incorporates best practices in art, science, design, and technology, and is excellent for its attention to detail. Less Store splendidly satisfies needs, touches desires, charms feelings, and appeals to curiosity.
Behind the Design
Press Kit
Credits, team members and technical details provided by the designer.
- Unique Properties
- The design of the store is based onthe brand philosophy to create a minimalist space. Through the bending of minimalist planes, the architect creates the structure, the space, and the great tension all together at once, the cement material creats a warm atmosphere .
- Dimensions & Packaging
- 12mx8mx3.3m
- Tags
- Fashion, Minimal
- Production Technology
- steel structure
- Design Challenge
- The biggest challenge is how to combine the brand philosophy with the space design
- Research
- about the minimalist style
- Inspiration
- less brand's motto life is subtraction and growth is addition follows the design philosophy of "less is more" by the master architect Mies van der Rohe.
The minimalist style Inspired by the brand motto - Project Duration
- 5 monthes
Hangzhou,China - Operation Flow
- Operated by the Brand as store space
- Patents
- copy rights belongs to Less
- Team Members
- ZHENFEI WANG
LUMING WANG - Image Credits
- photo#1 by Hai Shen Zhang
photo#2 by Hai Shen Zhang
photo#3 by Hai Shen Zhang
photo#4 by Hai Shen Zhang
photo#5 by Hai Shen Zhang
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