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Kalina Gotseva's Reusable Foldable Cup presents a compelling study in sustainable industrial design through its sculptural faceted geometry, where the primary subject occupies the central and right-ce
Kalina Gotseva's Reusable Foldable Cup demonstrates sophisticated geometric origami-inspired industrial design through a sequence of seven vessel iterations suspended against a neutral dove-gray groun
Kalina Gotseva's Reusable Foldable Cup presents a compelling study in sculptural geometry and material intelligence, captured through a carefully orchestrated photographic composition that privileges
The Reusable Foldable Cup by Kalina Gotseva presents a sophisticated study in contemporary industrial design photography, revealing a product rendered in refined slate-blue tones with subtle chromatic
Kalina Gotseva's Reusable Foldable Cup presents a trio of sustainable beverage vessels rendered in a pristine studio composition that celebrates material innovation and geometric precision, each cup e

Iron Sustainable Products, Projects and Green Design · 2025

Reusable Foldable Cup

by Kalina Gotseva

  • A' Design Award 2025 Iron Winner in Sustainable Products, Projects and Green Design
  • Awarded April 15, 2025
  • Estimated Number of Design Views: 28,404
  • Verification code 8024F33A9F · Verify this award
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About Reusable Foldable Cup

Reusable is a foldable cup designed for drinks consumed away from home. The cup collapses into a compact form that fits in a pocket or a bag. Reusable is made from food-grade silicone and BPA-free plastic, shaped by injection molding. The cup holds 250 ml and measures 87 mm in width and 122 mm in height. To open the cup, the top rim is pulled up until it locks in place. To close the cup, the rim is pushed down until it folds flat. Reusable offers an alternative to disposable cups and helps reduce waste.

Situated within the expanding discourse surrounding sustainable material culture and the global imperative toward waste reduction in daily consumption habits, Kalina Gotseva's Reusable Foldable Cup addresses the persistent challenge of single-use beverage containers through innovative application of geometric folding principles borrowed from origami traditions and translated into durable polymer engineering. The design demonstrates notable technical accomplishment in its marriage of structural integrity with collapsible functionality, employing a tessellated faceted surface that serves simultaneously as aesthetic signature and mechanical enabler, allowing the cup to compress into a fraction of its expanded volume for convenient portability while maintaining sufficient rigidity when deployed to function as a practical drinking vessel. The chromatic restraint evident in the pale neutral body tones contrasted with the deeper slate blue-gray lid reflects contemporary industrial design sensibilities that privilege understated elegance over decorative excess, creating a visual language of refined minimalism that communicates seriousness of environmental purpose without sacrificing aesthetic consideration. Formally, the work achieves sophisticated balance between organic user interaction, evidenced by the natural hand gesture demonstrating comfortable grip despite the angular faceted surface, and geometric precision in the manufactured components, suggesting careful attention to ergonomic requirements within the constraints of the folding mechanism. The triangular and trapezoidal facet pattern creates dynamic visual interest through its rhythmic repetition and the subtle play of light across planar surfaces meeting at varied angles, transforming what might be merely functional creasing into deliberate surface articulation that rewards close examination and conveys intentional design intelligence rather than expedient engineering compromise. The material selection appears to embrace food-safe flexible polymers that enable repeated folding cycles without structural fatigue while maintaining sanitary properties essential for beverage contact, representing thoughtful integration of material science advancement with sustainable design objectives. Within the broader context of eco-conscious product development, this work participates in emerging traditions that seek not merely to reduce environmental impact through material substitution but to fundamentally reimagine object typologies through innovations in form, fabrication, and user behavior, proposing that reusable alternatives need not compromise convenience, portability, or aesthetic refinement. The recognition this design has received within professional design evaluation frameworks suggests its success in addressing multiple evaluative criteria simultaneously: functional innovation in the collapsible mechanism, material responsibility in enabling reuse over single-use consumption, manufacturing feasibility in translating concept to producible reality, ergonomic consideration in user interaction, and formal accomplishment in creating visually distinctive identity within a crowded product category. One might observe how this work invites reflection on the evolving relationship between personal convenience and collective environmental responsibility, proposing through its elegant resolution that sustainable choices need not entail sacrifice of comfort or style, but rather can emerge from creative problem-solving that honors both human needs and ecological imperatives, ultimately asking viewers to consider how everyday objects might be reimagined when design thinking embraces both functional excellence and environmental stewardship as complementary rather than competing values.

Press Kit

Unique Properties
This design is a foldable, reusable cup that combines portability, durability, and eco-friendliness. What sets it apart is its ability to collapse into a compact form, making it easy to carry in pockets or bags. Crafted from durable, food-grade silicone and BPA-free plastic, it ensures safety and longevity. Its sleek, modern design promotes sustainability by providing a stylish alternative to disposable cups, thereby reducing environmental impact and encouraging responsible consumption.
Dimensions & Packaging
Width 87mm x Height 122mm 250 ml
Tags
cup, Sustainable Design, coffee cup, eco design, Drinkware Mug, Coffee, foldable cup
Production Technology
The foldable cup design was achieved through iterative prototyping using CAD software. We employed injection molding for precision in mass production, utilizing food-grade silicone and BPA-free plastic to ensure safety and durability.
Design Challenge
The toughest challenge in this design activity was achieving a balance between compactness and durability. Creatively, we faced the obstacle of ensuring the cup could fold efficiently without compromising its structural integrity. The final concept of the foldable cup emerged as a response to countless iterations, material testing, paper prototyping, and 3D printing.
Project Duration
The idea was born in 2019, but the project commenced in January 2023 and concluded in April 2024. The design and development phases took place in Bulgaria. This timeline allowed for extensive research, prototyping, and user testing, ensuring the final product met high standards of functionality and sustainability.
Operation Flow
The foldable cup is easy to use. To operate, simply expand the cup by pulling on the top rim until it locks into place. To collapse, push down gently until it folds flat.
Research
The final concept of the foldable cup emerged as a response to countless iterations. In the process, a huge role played sculpting through various types of prototyping. Paper prototypes were used for proportion and geometry relationships, and 3D printing prototyping with soft plastics was used to test shape and thicknesses. Followed by extensive research on materials from which to manufacture.
Inspiration
Reusable's journey began with a simple question: How can we make eco-friendly choices effortlessly integrated into our routine? Inspired by the beauty of simplicity and functionality followed by the quest to create a solution that combines convenience with sustainability. Reusable boasts a unique collapsible design that transforms it from a full-sized cup into a compact, pocket-friendly form factor.

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Sustainable Drinkware Design and Innovation

We create innovative eco-friendly drinkware solutions that combine portability with sustainability. Our award-winning designs feature collapsible technology and food-safe materials, helping reduce single-use waste.

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