Santorini Convertible Crib by J.L. Segal, D. Corvin-Brittin and C. Wyman is a highly esteemed winner of the very prestigious 2025 Bronze A' Design Award in Baby, Kids' and Children's Products Design Competition Category.
BronzeBaby Products· 2025
Santorini Convertible Crib
by J.L. Segal, D. Corvin-Brittin and C. Wyman
Client: Storkcraft
Bronze A' Design Award Winner in Baby Products Category
Verified Award Winner
Verify Award Status for #162409The Design
About Santorini Convertible Crib
Inspired by the beautiful landscapes surrounding him, Storkcraft’s own Justin L. Segal sketched the idea of the Santorini crib while vacationing with his pregnant wife. Today, Justin's first-born child, Rafaela Juliana, sleeps in this very crib that was designed specially for her. With the Santorini, Justin hopes to pass on the love that went into bringing this bespoke nursery heirloom to life. Embodying the curves of the Aegean coastline and evoking airiness and tranquility, the Santorini was born to serve as a calming presence in the nursery.
The Recognition
About the Bronze A' Design Award
Santorini Convertible Crib is a Bronze A' Design Award winner, a highly prestigious recognition granted to outstanding designs distinguished by creativity, ingenuity, and astuteness. Bronze winners are amply skillful and strikingly creative artifacts that authenticate the vast experience, imagination, and resourcefulness of their designers. Santorini Convertible Crib is expected to be a highly regarded, admired, and cherished object that is notably professional and innovative. This Bronze A' Design Award-winning design incorporates best practices in art, science, design, and technology, and is excellent for its attention to detail. Santorini Convertible Crib splendidly satisfies needs, touches desires, charms feelings, and appeals to curiosity.
Where to Get It
Premium Convertible Baby Furniture Collection
We design safe, stylish nursery furniture that grows with your child. Our GREENGUARD Gold Certified cribs convert through five stages, from newborn to full-size bed. Crafted with sustainable materials and rigorous safety testing, we make quality accessible to every family.
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Grand Interview
Your innovative approach to the Santorini Convertible Crib's curved joints represents a significant engineering achievement - could you elaborate on how the collaboration between designer Dashiell Corvin-Brittin and engineer Chris Wyman overcame these complex technical challenges while maintaining safety standards?
Dashiell Corvin-Brittin: While developing the Santorini crib, we explored the subtle proportions of different-sized materials and considered how it would impact the crib's form and function. Good fortune met even better aesthetics when we landed on the final dimensions of Santorini’s bold lines. The size of the posts and rails—coupled with the Santorini's iconic curved joints—carried both visual and structural strength. However, even then, refinement was still needed. Early concepts of the Santorini had the rounded corner joints as individual components. While this celebrated the joining, it provided too great of stress during our rigorous product safety testing processes. By eliminating one of the seams, we were able to accomplished greater strength in the crib, while also being able to emphasize a more elegant flow in the design.
The Santorini Convertible Crib's design was inspired during your vacation with your pregnant wife - how did the landscapes of Santorini influence the specific aesthetic elements, particularly the interplay between curved base and body that creates this sense of Mediterranean tranquility?
Justin L. Segal: Like the late design legend Virgil Abloh said, “Whenever I’m doing a collection, I’m inspired by the world around us.” The Santorini crib's curved base and two-tone colourways were my way of paying tribute to the island of Santorini's iconic blue-domed, white houses. It was important to me that the Santorini crib would remain open on all sides, to evoke feelings of lightness and airiness. With the island of Santorini being strongly associated with romance, I wanted the crib to capture the emotions of love and harmony where the crib's curved body and curved base meet. In the words of my hero, Pharrell Williams, "The element of harmony is super important." If I had to sum up the Santorini in one word, it would be "harmony".
As sustainability becomes increasingly crucial in furniture design, how does the Santorini Convertible Crib's use of New Zealand pine wood and GREENGUARD Gold Certification align with your vision for creating environmentally conscious yet affordable nursery furniture?
Justin L. Segal: At Storkcraft, we have committed to achieving GREENGUARD Gold Certified status for our entire line of baby cribs. Lately, we have placed more of a focus on design but safety is—and will always be—paramount in Storkcraft's design ethos. With the Santorini being GREENGUARD Gold Certified, it means that it has been screened for more than 10,000 chemicals and volatile organic compounds (VOCs) that are known to pollute indoor air. Storkcraft is committed to ensuring that families not only love what the Santorini will bring to their nursery from an aesthetic perspective, but also know that the Santorini has been rigorously tested for safety. From a sustainability perspective, it's all about longevity — multi-stage use throughout the many stages of childhood. The Santorini will continue to serve families well beyond the crib years, as it seamlessly transforms into a toddler bed (premium, longer-length toddler safety guardrail included), daybed, and full bed. It's our way of ensuring the Santorini is not a piece of disposable, one-time-use furniture, and our promise of longevity to the family that has chosen the Santorini.
Behind the Design
Press Kit
Credits, team members and technical details provided by the designer.
- Unique Properties
- The Santorini harmonizes the unique design elements of light and airy minimalism with substantial construction. The Santorini’s key feature is its elegantly curved base, which is accentuated most in its two-tone colourways. There is a mirroring of the curves where the Santorini’s curved base meets its curved body. The crib remains open on all sides (no solid panels) to evoke a light and airy feeling for calmness in the nursery, akin to a tranquil day on the beautiful Greek island of Santorini.
- Dimensions & Packaging
- Crib width (left to right) - 1378 mm. Crib height (floor to top of crib) - 910 mm. Crib depth (front to back of crib) - 758 mm. Crib weight - 23.5 kg. Box length - 1478 mm. Box width - 844.5 mm. Box height - 171.5 mm. Crafted of sustainable New Zealand pine wood. Mattress support base crafted of metal. Country of origin - China. Designed in Whistler, British Columbia, Canada and Santa Cruz, California, USA. GREENGUARD Gold Certified. Certified by the Juvenile Products Manufacturers Association.
- Tags
- Crib, Baby, Nursery, Furniture, Kids, Bedroom, Toddler, Child, Children, Family
- Production Technology
- Typically, a crib comparable to the Santorini would command a price above 1000 USD. However, the Santorini brings this form and function to families who cannot afford to spend this amount on a crib. Beyond the Santorini's aesthetic, it is GREENGUARD Gold Certified - meaning, it has been tested for over 10,000 chemicals and volatile organic compounds. The Santorini is crafted of sustainable New Zealand pine wood, and is certified by the Juvenile Product Manufacturers Association for safety.
- Design Challenge
- To bring the Santorini to life, the primary challenge laid within the complexities surrounding the crib’s curved joints. With the Santorini’s rounded and linear juxtaposed aesthetic, which incorporates a mirrored base and body (and joints within its bold curves), Storkcraft had to rely on designer Dashiell Corvin-Brittin and engineer Chris Wyman to not only make the Santorini a reality, but also to pass the rigorous product testing and safety standards of the juvenile furniture products sector.
- Research
- Despite the fact that the Santorini has raised Storkcraft’s standing within the design community to new levels, the Storkcraft was not regarded for its design prowess prior to the Santorini. On the contrary, Storkcraft was known more as a mass market brand with pedestrian designs. With the Santorini, Storkcraft’s mission was to design, develop, and craft its first-ever proprietary crib that would ultimately become a uniquely iconic crib that was still successful within the mainstream market.
- Inspiration
- The Santorini was designed to bring captivating nursery elegance to families, at a price point that is conscious of the economic pressures facing families today. Storkcraft’s own Justin L. Segal conceptualized the Santorini while admiring stunning landscapes, while vacationing with his pregnant wife. Today, Justin's first-born child, Rafaela, sleeps in the crib designed specially for her. With the Santorini, Justin hoped to pass on the love that went into creating this bespoke nursery heirloom.
- Project Duration
- The Santorini was conceptualized on February 13, 2023, in Whistler, Canada. The first Santorini was sold on January 11, 2024, on Target.com. The Santorini was featured in Forbes on February 20, 2024. The Santorini received the Number-One New Release badge on Amazon.com on March 11, 2024. The Santorini was named Best Convertible Crib in Parents Magazine’s 2024 Best for Baby Awards, on May 30, 2024. The Santorini was named Crib Product of the Year in the Baby Innovation Awards on July 16, 2024.
- Operation Flow
- The Santorini is a 5-in-1 convertible crib. This means it is a (1) Crib, (2) Toddler Bed, (3) Daybed, (4) Full Bed with Headboard, and (5) Full Bed with Headboard and Footboard. While most other cribs require a separate purchase of a toddler guardrail, the Santorini includes a toddler guardrail to ensure that families get prolonged use out of this adaptable nursery piece. This is consistent with Storkcraft’s design ethos of ending the idea of nursery furniture being temporary and disposable.
- Patents
- Storkcraft is a registered trademark of Stork Craft Manufacturing Inc. and Stork Craft Manufacturing (USA) Inc. Santorini is a trademark of Stork Craft Manufacturing (USA) Inc.
- Team Members
- Creative Director: Justin L. Segal
Lead Designer: Dashiell Corvin-Brittin
Lead Engineer: Chris Wyman - Image Credits
- Image #1: colormass GmbH, 2024.
Image #2: colormass GmbH, 2024.
Image #3: colormass GmbH, 2024.
Image #4: colormass GmbH, 2024.
Image #5: colormass GmbH, 2024.
Video Credits: colormass GmbH, 2024.
Video Music: Alexey Anisimov/Music Revolution.
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