Hug Me Sitting by Zipeng Zhou is a highly esteemed winner of the very prestigious 2025 Golden A' Design Award in Furniture Design Competition Category.
GoldFurniture· 2025
Hug Me Sitting
by Zipeng Zhou
Client: Steel-Land
Golden A' Design Award Winner in Furniture Category
Verified Award Winner
Verify Award Status for #163159The Design
About Hug Me Sitting
Hug Me is an armchair designed for relaxed sitting at home. The arms extend outward in a form inspired by an embrace. A thick, sturdy base gives the armchair a solid and stable appearance. The backrest reclines at 105 degrees to follow the curves of the body, which suits reading, resting and family gatherings. An integrated structure combines a built-in metal frame with slow-rebound molded foam, and the cover is hand-stitched without glue. Polyester fiber and lambswool versions are offered in several colors, with a water and stain resistant finish.
The Recognition
About the Golden A' Design Award
Hug Me Sitting is a Golden A' Design Award winner, an immensely prestigious recognition granted to first-rate, marvelous, and outstanding designs. Golden winners are exceedingly innovative, visionary, and glamorously dazzling creations that reflect the prodigy, wisdom, and prowess of their designers. Hug Me Sitting is expected to be a highly praised, trendsetting, and monumental invention that delivers unprecedented value. This Golden A' Design Award-winning design is a spectacular, respected project that highly benefits and advances the boundaries of art, science, design, and technology. Hug Me Sitting creates intense feelings of desire, evokes passion, encourages creativity, and fascinates us.
Where to Get It
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Explore CollectionBehind the Design
Press Kit
Credits, team members and technical details provided by the designer.
- Unique Properties
- The naturally extending arm design, inspired by a warm embrace, carries two layers of meaning:
It imbues the "hug me" with deep affection and the warmth of love.
It more profoundly conveys STEEL-LAND's gratitude for 30 years of support.
The thick and sturdy base design:
Highlights the solid quality and heritage of the product.
Symbolizes SteeloLand's firm foundation in the industry, standing firmly like Mount Tai, reliable and steadfast, providing every user with a sense of security and trust. - Dimensions & Packaging
- 800mm*600mm*500mm
- Tags
- Chair, Steel-land, Hug, Furniture
- Production Technology
- The "hug me" is designed with ergonomics, offering a bouncy and soft seating experience. The 105-degree reclining backrest perfectly conforms to the body's curves, providing comprehensive relaxation and support. Whether for reading, napping, or family gatherings, users will enjoy an unparalleled comfort experience.
- Design Challenge
- If the product is comfort and how to make it more durable while remain the unique appearance.
- Research
- The "hug me" excels in craftsmanship. The overall design features an integrated molding structure with a built-in metal framework paired with slow-rebound molded foam. Hand-stitched showcases the exquisite craftsmanship. Without the need for glue, which make the chair be stable, comfortable to sit and also eco-friendly. Additionally, the chair utilizes lotus leaf bionic technology, making the fabric water and stain-resistant, which facilitates easy daily cleaning and maintenance.
- Inspiration
- On the glorious milestone of steel-land's thirtieth anniversary, an original “hug me” Chair has emerged, serving not only as a heartfelt tribute to the past years but also as a warm expectation for the journey ahead. Looking back to 1993, steel-land, like a toddler taking its first steps, embraced the market with pure longing, seeking the recognition and warm embrace of every customer. Over the years, through trials and perseverance, it has transformed into a shining star in China's high-end home furnishing industry, yet it has never forgotten its original aspirations and dreams.
- Project Duration
- It is published on 4th, May, 2024 in Guangdong, China.
- Operation Flow
- This product offers a variety of materials and colors, providing users with both visual delight and excellent tactile experiences. The polyester fiber version utilizes advanced 3D technology, with its unique dense fiber layers delivering softness and a skin-friendly feel, along with exceptional deformation resistance. The lambswool series mimics the natural curl and texture of wool, offering a soft and delicate touch. Meanwhile, both materials are durable and resistant to wear and pilling, maintaining a fresh appearance even after long-time use. Additionally, The product is available in multiple colors, each seamlessly blending into various home environments, creating a simple and cozy atmosphere.
- Team Members
- Zhou Zipeng
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