Gold Furniture Design · 2025
Hug Me Sitting
by Zipeng Zhou
- A' Design Award 2025 Gold Winner in Furniture Design
- Awarded April 15, 2025
- CLIENT: Steel-Land
- Estimated Number of Design Views: 221,631
- Verification code 4B2C88490E · Verify this award
About Hug Me Sitting
Hug Me is an armchair designed for relaxed sitting at home. The arms extend outward in a form inspired by an embrace. A thick, sturdy base gives the armchair a solid and stable appearance. The backrest reclines at 105 degrees to follow the curves of the body, which suits reading, resting and family gatherings. An integrated structure combines a built-in metal frame with slow-rebound molded foam, and the cover is hand-stitched without glue. Polyester fiber and lambswool versions are offered in several colors, with a water and stain resistant finish.
Within the evolving landscape of contemporary furniture design, Zipeng Zhou's Hug Me Sitting collection emerges as a compelling meditation on the intersection of sculptural expression and functional comfort, embodying what might be termed a neo-organic sensibility that draws upon mid-century biomorphic traditions while asserting distinctly contemporary material and formal vocabularies. The designer appears to engage with fundamental questions about furniture's capacity to communicate emotional warmth and physical embrace through form alone, creating pieces that seem to possess animate qualities suggesting creatures in repose rather than static objects awaiting use. The triadic presentation establishes a chromatic conversation wherein the saturated coral piece assumes central prominence while the verdant green and atmospheric blue variants demonstrate the design's versatility across distinct colorways, each textile choice activating different associative registers from earthy groundedness to aerial lightness. Technical accomplishment manifests in the seamless integration of structural requirements with sculptural ambition, the chunky leg forms providing stable support while reading as organic appendages emerging naturally from the enveloping seat shell. The ribbed textile treatment on the coral exemplar introduces dimensional complexity through surface pattern, creating visual interest that rewards sustained attention while the bouclé treatments on companion pieces offer textural warmth suggesting tactile invitation. One might observe resonances with the work of designers who have explored furniture as emotional communication, from the embracing forms of certain Scandinavian modernists to contemporary practitioners investigating soft monumentality. The collection invites consideration of how seating might function as sanctuary, the encircling armrests and supportive backrests creating what the title explicitly references as an embrace, transforming the act of sitting into an experience of being held. How might we understand our relationship to objects that so deliberately court anthropomorphic reading, and what does our attraction to such nurturing forms reveal about contemporary desires for comfort and connection?
Press Kit
- Unique Properties
- The naturally extending arm design, inspired by a warm embrace, carries two layers of meaning:
It imbues the "hug me" with deep affection and the warmth of love.
It more profoundly conveys STEEL-LAND's gratitude for 30 years of support.
The thick and sturdy base design:
Highlights the solid quality and heritage of the product.
Symbolizes SteeloLand's firm foundation in the industry, standing firmly like Mount Tai, reliable and steadfast, providing every user with a sense of security and trust. - Dimensions & Packaging
- 800mm*600mm*500mm
- Tags
- Chair, Steel-land, Hug, Furniture
- Production Technology
- The "hug me" is designed with ergonomics, offering a bouncy and soft seating experience. The 105-degree reclining backrest perfectly conforms to the body's curves, providing comprehensive relaxation and support. Whether for reading, napping, or family gatherings, users will enjoy an unparalleled comfort experience.
- Design Challenge
- If the product is comfort and how to make it more durable while remain the unique appearance.
- Project Duration
- It is published on 4th, May, 2024 in Guangdong, China.
- Operation Flow
- This product offers a variety of materials and colors, providing users with both visual delight and excellent tactile experiences. The polyester fiber version utilizes advanced 3D technology, with its unique dense fiber layers delivering softness and a skin-friendly feel, along with exceptional deformation resistance. The lambswool series mimics the natural curl and texture of wool, offering a soft and delicate touch. Meanwhile, both materials are durable and resistant to wear and pilling, maintaining a fresh appearance even after long-time use. Additionally, The product is available in multiple colors, each seamlessly blending into various home environments, creating a simple and cozy atmosphere.
- Research
- The "hug me" excels in craftsmanship. The overall design features an integrated molding structure with a built-in metal framework paired with slow-rebound molded foam. Hand-stitched showcases the exquisite craftsmanship. Without the need for glue, which make the chair be stable, comfortable to sit and also eco-friendly. Additionally, the chair utilizes lotus leaf bionic technology, making the fabric water and stain-resistant, which facilitates easy daily cleaning and maintenance.
- Inspiration
- On the glorious milestone of steel-land's thirtieth anniversary, an original “hug me” Chair has emerged, serving not only as a heartfelt tribute to the past years but also as a warm expectation for the journey ahead. Looking back to 1993, steel-land, like a toddler taking its first steps, embraced the market with pure longing, seeking the recognition and warm embrace of every customer. Over the years, through trials and perseverance, it has transformed into a shining star in China's high-end home furnishing industry, yet it has never forgotten its original aspirations and dreams.
Colors of Hug Me Sitting
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