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Salva abed kahnamouei's Diorse Jewerly Store manifests as a refined architectural interior where travertine warmth establishes the chromatic foundation, its honeyed beige and cream tones suffused with
Salva abed kahnamouei's Diorse Jewelry Store presents a refined interior retail environment structured through a careful interplay of orthogonal geometric divisions and material stratification that es
A luminous retail environment unfolds through carefully orchestrated spatial geometry, where warm travertine stone and pristine white surfaces establish a foundation of understated luxury, punctuated
Vibrant cadmium orange cubic display boxes arranged in asymmetrical grid formation command the upper register of this contemporary retail interior, their lacquered high-gloss surfaces reflecting reces
Salva abed kahnamouei's Diorse Jewerly Store manifests as a sophisticated retail interior where curved travertine-like stone volumes define the central merchandising island, their warm beige surfaces

Diorse

Bronze Interior Space and Exhibition Design · 2025

Diorse Jewerly Store

by Salva Abed

  • A' Design Award 2025 Bronze Winner in Interior Space and Exhibition Design
  • Awarded April 15, 2025
  • CLIENT: Diorse
  • Estimated Number of Design Views: 10,859
  • Verification code F807715462 · Verify this award
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About Diorse Jewerly Store

Dirose is a unique jewelry boutique which its design draws inspiration from nature. Natural cream marble and wood flooring enhances the organic atmosphere. Pink and orange color add friendliness to this space. In other hand, dedicated craftsmen create high-quality production with careful color examination and modeling, resulting in a beautiful and functional design.

Salva abed kahnamouei's retail environment engages contemporary commercial spatial design traditions that position merchandise presentation as theatrical yet accessible, employing architectural vocabularies rooted in minimalist material honesty and geometric precision to create contemplative luxury atmospheres distinct from historical opulent excess or contemporary digital dematerialization, the design demonstrates sophisticated understanding of how natural stone materiality communicates permanence, authenticity, and geological time depth, selecting travertine for its particular chromatic warmth within the beige-cream-honey spectrum that projects approachability while maintaining elevation, its visible stratification and fossil inclusions offering textural interest that prevents sterile coldness often associated with pure white minimalism, the cylindrical pedestal form anchoring the spatial center suggests classical references to museum display traditions and ancient column vocabularies without overt historicism, functioning as both sculptural presence and practical merchandising surface, its rounded geometry creating dynamic viewing angles as visitors circulate and establishing visual softness within the predominantly rectilinear architectural envelope, the transparent glass vitrine stacking introduces museological display conventions into commercial context, the frameless clarity suggesting nothing to hide while the geometric arrangement creates rhythmic visual interest through repetition and slight variation, the bilateral symmetry governing the overall composition evokes historical palatial enfilade sequences and religious nave progressions while remaining scaled to intimate human engagement, creating procession and spatial revelation as one moves along the central axis toward the receding archway that promises further discovery, the punctuation of saturated tangerine-orange rectangular frames against the neutral stone and white plaster fields demonstrates sophisticated chromatic strategy, these intense color notes functioning as wayfinding devices, visual exclamation points, and memory anchors that enliven the space without overwhelming the primary mission of merchandise display, their stepped descending arrangement suggesting both formal dynamism and practical accommodation of varied object scales, the aqua-green backing panels within these frames introduce complementary cool temperature that both harmonizes with and activates the warm orange intensity, creating chromatic vibration at their junction while providing neutral backdrop for displayed items, the floor-to-ceiling glazing dissolving the right wall boundary exemplifies contemporary transparency ideology that connects interior commercial space to urban context while maintaining climatic control, the reflective layering created by this glazing multiplying spatial complexity and introducing ambient exterior light quality, the receding archway and successive illuminated chambers visible in the background create spatial depth and narrative suggestion, implying the store extends beyond immediate visibility and inviting continued exploration, the lighting design employing focused track-mounted spots to create hierarchical emphasis on display zones while maintaining overall ambient luminosity prevents the harsh contrast and deep shadow that might create unwelcoming dramatic tension inappropriate to retail browsing contexts, technical execution evident in the precise stone installation with minimal grout expression, the perfect glass edge alignment, the refined metal detailing, and the integrated lighting systems demonstrates craft mastery serving design intention, thematically the space explores the intersection of precious object and democratic accessibility, museum-quality presentation and commercial transaction, geological permanence and contemporary lightness, architectural authority and human intimacy, inviting viewers to consider how spatial design shapes our relationship to objects of desire and value, how material choices communicate authenticity or aspiration, how transparency and enclosure create psychological dynamics of accessibility and protection, and how rhythm, proportion, and chromatic strategy orchestrate movement through commercial space, might the careful calibration of warmth and coolness, opacity and transparency, symmetry and variation, geometric clarity and organic texture suggest that luxury retail environments at their most successful function as theaters where merchandise performs but architecture directs our attention without upstaging the protagonist, creating stages where human desire, aesthetic appreciation, and commercial exchange intersect within carefully choreographed spatial and sensory frameworks.

Press Kit

Unique Properties
A very luxurious yet sincere environment is designed. In fact, the combination of natural materials with the environment of the jewelry store has created a familiar and intimate environment. For instance, the warm wooden tile flooring enhances the organic feel. That immerses customers in a serene environment, and making each visit not just a shopping trip, but a journey of elegance and nature.
Dimensions & Packaging
Oval display Table: Width3120*Height7500*Depth1360
Showcase: Width790*Height620*Depth530.
Coffee Table: Width460*h400*Depth400.
Tags
Retail design, jewelry, stone, store,interior design
Production Technology
The designer has crafted both stone tables with robust metal structures, ensuring both durability and elegance. Shades equipped with remote-controlled electric engines and smart lighting, allowing for customizable ambiance. Additionally, a cleverly hidden door discreetly separates the pantry from the main area, maintaining an organized and sleek appearance.
Design Challenge
Flawless execution of the work was one of the most important concerns. For example, placing the lace fabric between two glasses and reinstalling it in the iron frame was one of the most difficult parts of the job.
Project Duration
The project started in December 2023 in Tehran, finished in April 2024
Operation Flow
Methodically the design process emerged, with dedicated craftsmen and experts at different companies spending a lot of time building each object. The quality of every single color was examined at a pretty high level of accuracy in order to produce the flawless shade of color. The whole project was visually consistent with several iterations of modeling were to allow for alterations, which resulted in better shape and further utility.
Inspiration
The design is inspired by beauty of nature. Spring blossoms, the smell of oranges, rocks and trees are the main sources of inspiration. Diamonds are extracted from the heart of the stone, so natural cream marble is used as primary materials. The flooring, is crafted from natural wood, further enhances the organic essence of the space. Pink and orange touches are added to make the space more joyful and friendly.
Image Credits
Vings Studio, Shervin Bashari

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