Focus Modular Shower Brush by Xiaoqin Pan and Antong Xu is a highly esteemed winner of the very prestigious 2025 Silver A' Design Award in Beauty, Personal Care and Cosmetic Products Design Competition Category.
SilverCosmetic Product· 2025
Focus Modular Shower Brush
Client: Daodun
Silver A' Design Award Winner in Cosmetic Product Category
Verified Award Winner
Verify Award Status for #166369The Design
About Focus Modular Shower Brush
Focus is a modular shower brush designed for personal care during bathing. The handle of Focus works as a detachable container that holds body wash or shampoo, and it is squeezed to release the liquid during use. Four functional components cover different cleaning needs. Each component can be used alone for the neck or elbow, or joined with the handle to form a long brush that reaches the back and ankles. Handles with different products can be exchanged as skin condition or preferred scent changes. The body is made of recycled plastic with silicone and sponge bristles.
The Recognition
About the Silver A' Design Award
Focus Modular Shower Brush is a Silver A' Design Award winner, an extraordinarily prestigious recognition granted to top-of-the-line, gorgeous, and impressive designs. Silver winners are tremendously brilliant and exceedingly creative works that illustrate the outstanding expertise, talent, and acuity of their designers. Focus Modular Shower Brush is expected to be a wonderful, showpiece work that is remarkably professional and profoundly innovative. This Silver A' Design Award-winning design is a highly notable, admired invention that benefits and advances the boundaries of art, science, design, and technology. Focus Modular Shower Brush is a vastly envied creation that evokes desires, introduces positive feelings, and sparks amazement and wonderment.
Where to Get It
Award-Winning Personal Care Product Design
We transform consumer needs into innovative personal care solutions through human-centered design. Our studio specializes in modular systems, sustainable materials, and user experience, creating products that adapt to diverse lifestyles. Silver A' Design Award winner with proven expertise in beauty and wellness innovation.
Discuss Your ProjectBehind the Design
Press Kit
Credits, team members and technical details provided by the designer.
- Unique Properties
- Focus is a modular personal care tool that can be quickly removed and replaced. The part it holds is equipped with body wash, and users can choose the handle that suits them according to different skin conditions or personal preferences. Four different functional components to cope with bathing needs. In addition, users can assemble them into long handle brushes or use them alone to ensure that different body parts can be comfortably cleaned.
- Dimensions & Packaging
- Width 90mm x Depth 70mm x Height 300mm
- Tags
- Quick change, body wash, shower brush, modular
- Production Technology
- The whole body of the shower brush is made of recycled plastic, and the bristles are made of silicone and sponge.
- Design Challenge
- Neither the long handle nor the handleless one can meet the cleaning needs of the bath. Therefore, the biggest challenge of Focus is modular design and how to convert the two forms of care tools quickly and at the same time can be combined with body wash. So we studied the structure of the vacuum bottle and transformed the holding part into a detachable container. In addition, the design of the shape is also difficult. Both to meet the overall integrity of the combination, but also to consider the beauty of each monomer after disassembly.
- Research
- We carried out a detailed analysis and found that the existing shower brush could not meet all the cleaning needs of users during bathing. In addition, we conducted an interview and learned that women like to try different scented body wash, and found that our skin needs corresponding care in different seasons. In order to obtain the body wash, we disassembled the vacuum dispensing bottle. After studying its structure, the principle was adjusted and realized by 3d printing.
- Inspiration
- Focus was inspired by the experience of bathing. While the long handle brush can reach the back or ankle in the shower, it is not convenient to clean the elbow or neck, and we have to prepare a shorter one. In addition, different seasons can make the skin condition change, people should take appropriate care. The existing body wash can not meet this variety of needs, because the volume is large, it takes a long time to be used up. Therefore, we wanted to design a modular personal care tool that can quickly change components for different situations.
- Project Duration
- The project was launched in Beijing in April 2024 and completed in Beijing in June 2024.
- Operation Flow
- According to different parts of the body, People plug holding part of the hand into the Focus or pull it out to complete the brush length change. When the season affects the condition of the skin or you just want to try a new scent, all you need to do is change the handle with a different shower gel. When taking a bath, the user squeezes it to get its internal body wash or shampoo.
- Team Members
- Designer: Xiaoqin Pan
Designer: Antong Xu
Designer: Qianhan Liu
Designer: Yunsong Liu - Image Credits
- Image #1: Designer Yunsong Liu, Focus, 2024.
Image #2: Designer Xiaoqin Pan, Focus, 2024.
Image #3: Designer Xiaoqin Pan, Focus, 2024.
Image #4: Designer Antong Xu, Focus, 2024.
Image #5: Designer Qianhan Liu, Focus, 2024.
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