Primadonna Armchair by Ariane Rosa is a highly esteemed winner of the very prestigious 2025 Bronze A' Design Award in Furniture Design Competition Category.
BronzeFurniture· 2025
Primadonna Armchair
by Ariane Rosa
Client: Ariane Rosa Arquitetura e Design
Bronze A' Design Award Winner in Furniture Category
Verified Award Winner
Verify Award Status for #166625The Design
About Primadonna Armchair
The Primadonna Armchair is a masterful blend of elegance and comfort. Its circular frame, crafted from solid wood, features smooth, flowing lines that highlight its timeless design. The armchair includes an upholstered seat and cushions for exceptional comfort, complemented by a matching ottoman. Designed with meticulous attention to detail, it balances aesthetics and functionality, offering versatility for a variety of interiors. The Primadonna is not only a seating solution but also a sophisticated statement of refined craftsmanship.
The Recognition
About the Bronze A' Design Award
Primadonna Armchair is a Bronze A' Design Award winner, a highly prestigious recognition granted to outstanding designs distinguished by creativity, ingenuity, and astuteness. Bronze winners are amply skillful and strikingly creative artifacts that authenticate the vast experience, imagination, and resourcefulness of their designers. Primadonna Armchair is expected to be a highly regarded, admired, and cherished object that is notably professional and innovative. This Bronze A' Design Award-winning design incorporates best practices in art, science, design, and technology, and is excellent for its attention to detail. Primadonna Armchair splendidly satisfies needs, touches desires, charms feelings, and appeals to curiosity.
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Design Interview
What is the main principle, idea and inspiration behind your design?
The Primadonna Armchair was inspired by the idea of presence. It explores the relationship between comfort, elegance and personality, translating the image of a woman who enters a room and naturally becomes the center of attention. The design is not about excess, but about attitude, proportion and visual impact. Its main principle is to create a piece that is both functional and expressive, capable of transforming an interior through form, texture and emotion.
What has been your main focus in designing this work? Especially what did you want to achieve?
My main focus was to create an armchair with a strong identity, one that could offer comfort while also acting as a sculptural element in the space. I wanted to achieve a balance between softness and power: a piece that feels welcoming to the body, but also has enough visual strength to define the atmosphere around it. Primadonna was designed to be memorable, elegant and emotionally engaging.
What are your future plans for this award winning design?
My future plans are to expand the visibility of the Primadonna Armchair through exhibitions, editorial publications and strategic partnerships with brands aligned with authorial design. I also intend to study possibilities for production, licensing or limited editions, always preserving the identity and quality of the original concept.
Grand Interview
Your innovative approach to crafting the Primadonna Armchair from sustainably sourced kiri wood represents a fascinating blend of traditional craftsmanship and environmental responsibility - could you elaborate on how this material choice influenced the design's elegant circular frame?
Absolutely — choosing kiri wood was both a conscious and poetic decision. Known for its lightness, strength, and fast-regenerating properties, kiri embodies the very principles I wanted the Primadonna to express: elegance, responsibility, and longevity. Its sustainable nature aligned beautifully with my commitment to environmentally sensitive design, but it also offered unique aesthetic and structural opportunities.The circular frame of the Primadonna was directly shaped by the wood’s inherent qualities. Kiri is surprisingly pliable for a hardwood, allowing me to explore continuous curves and sculptural softness without compromising durability. That fluid, enveloping silhouette became central to the chair’s identity — not just visually, but emotionally. It embraces the user in a gesture of comfort and presence.By working with a material that’s both gentle on the earth and generous in its expression, I was able to craft a piece that feels as light as it looks — airy, elegant, but grounded in intention.
The Primadonna Armchair's modular design, featuring a matching ottoman that doubles as a side table, showcases remarkable versatility - what inspired you to incorporate this dual functionality, and how does it reflect your understanding of contemporary living spaces?
The idea behind the Primadonna’s modular design was born from a deep understanding of how modern living demands flexibility without sacrificing style or comfort. Contemporary spaces often require furniture that adapts seamlessly to different moods, functions, and moments — whether it’s a quiet afternoon of relaxation, an intimate conversation, or a casual gathering.Incorporating the ottoman as both a footrest and a side table was a way to honor this versatility. It’s a piece that invites the user to interact with it on multiple levels — to put their feet up, to place a book or a cup of tea, or even to rearrange the setting according to their needs. This dual functionality reflects my belief that good design should enhance daily life by being as dynamic and multifaceted as the people who live it.Moreover, the clean lines and cohesive aesthetics ensure that functionality never feels utilitarian or intrusive. Instead, it becomes an elegant extension of the chair’s sculptural form — a quiet companion that enriches the space while respecting its character.
As a Bronze A' Design Award winner, the Primadonna Armchair demonstrates exceptional attention to detail in its construction - could you walk us through the challenges of achieving those smooth, flowing lines while working primarily with manual techniques?
Thank you for highlighting that — the smooth, flowing lines of the Primadonna are truly the result of a deep dialogue between the material, the hand, and the eye. Working primarily with manual techniques presented both challenges and opportunities to honor the wood’s natural qualities while achieving the chair’s elegant silhouette.Kiri wood, while lightweight and flexible, requires meticulous care during shaping and finishing to maintain structural integrity without losing its softness. The process involved a careful balance between precision carving and intuitive adjustments, always attentive to the grain, texture, and subtle variations in each piece.One of the greatest challenges was ensuring continuity in the curves — that seamless flow which gives the chair its iconic embrace. This demanded patience, repeated refinements, and a sensitivity that only comes from working closely with the material, almost as if the chair guided the maker’s hands.In the end, those flowing lines are more than an aesthetic choice — they are a celebration of craftsmanship, material respect, and the human touch. It’s this blend that I believe gives Primadonna its timeless elegance and soul.
Behind the Design
Press Kit
Credits, team members and technical details provided by the designer.
- Unique Properties
- The Primadonna armchair was conceived to offer an unprecedented design that stands apart in the market with its unique aesthetics. Crafted from sustainably sourced solid kiri wood, it features a removable upholstered seat in waterproof fabric, ensuring durability and easy maintenance. Its modular design includes a matching ottoman that doubles as a footrest or side table. Customizable finishes and loose cushions prioritize both beauty and unmatched comfort, redefining functional luxury.
- Dimensions & Packaging
- Armchair Dimensions: Width 900 mm x Depth 800 mm x Height 600 mm
Ottoman Dimensions: Width 500 mm x Depth 600 mm x Height 350 mm
Both pieces are designed for ease of assembly and disassembly, optimizing packaging with reduced volume for efficient transport. The armchair features a removable upholstered seat and loose cushions, while the ottoman doubles as a side table, combining functionality with compact practicality. - Tags
- wooden armmchair, kiri wood, solid wood furniture, wood armchair, armchair design, armchair
- Production Technology
- The Primadonna armchair is meticulously handcrafted from sustainably sourced solid kiri wood, valued for its strength and lightness. The production process relies on skilled artisans to shape its elegant curves and seamless joints. Designed with practicality in mind, the chair and ottoman are easily disassembled, allowing for compact packaging and efficient transport. Upholstered in waterproof, high-performance fabric, the Primadonna combines artisanal quality, functional design, and timeless beauty.
- Design Challenge
- The hardest part of this design activity was creating a unique piece using manual techniques, without relying on advanced machinery. The challenge lay in combining innovation with craftsmanship, while ensuring that the design remained functional, aesthetically pleasing, and scalable. Internal factors, such as a deep respect for traditional methods, and external factors, such as limited production possibilities and technological constraints, required creative problem-solving to overcome and achieve the desired result.
- Research
- This research yielded an innovative armchair, blending functionality, aesthetics, and sustainability. The goal was a unique, scalable, modular design for easy transport and assembly. Market analysis confirmed efficient production feasibility using sustainably sourced wood, reducing costs and boosting sustainability. The final design is innovative and eco-friendly, with strong market potential. This work advances furniture design and promotes responsible production.
- Inspiration
- The Primadonna armchair was inspired by the desire to create a truly unique and captivating piece that seamlessly blends form and function. Drawing from the elegance of mid-century modern design and the organic beauty of natural materials, the chair embodies timeless sophistication. Extensive research on ergonomics and sustainable practices informed its design, ensuring comfort and environmental responsibility. The result is a harmonious balance between innovation, artistry, and utility.
- Project Duration
- The Primadonna armchair project began in june 2024 in Itapema and finished in december 2024 in Itajai, Brazil, and it is not yet in production. Its design was meticulously crafted to ensure a balance of innovation, functionality, and aesthetic appeal.
- Operation Flow
- The Primadonna armchair offers a seamless blend of beauty and functionality. Its loose cushions provide customizable comfort, while the ottoman serves as both a footrest and a side table, adapting to different needs. The removable seat makes cleaning and fabric changes simple, ensuring longevity. Designed to be easily disassembled, it simplifies transport and storage. The Primadonna enhances any space with its versatility, comfort, and timeless elegance, creating a truly engaging experience.
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