Dunhuang Lute Cultural Storytelling Trendy Toys by Xinming Liu is a highly esteemed winner of the very prestigious 2025 Silver A' Design Award in Toys, Games and Hobby Products Design Competition Category.
SilverToy· 2025
Dunhuang Lute Cultural Storytelling Trendy Toys
by Xinming Liu
Client: Lumi Design
Silver A' Design Award Winner in Toy Category
Verified Award Winner
Verify Award Status for #166915The Design
About Dunhuang Lute Cultural Storytelling Trendy Toys
The pipa (Chinese lute) is one of the most frequently depicted instruments in Dunhuang murals, with 689 different representations. The pipa's performance evolved over time, from the powerful plucking style of the Tang dynasty to the more delicate finger plucking that expressed deep emotion. This evolution inspired the toy design, combining cultural heritage with a modern, engaging format to introduce the rich history and expressive power of the pipa to younger audiences.
The Recognition
About the Silver A' Design Award
Dunhuang Lute Cultural Storytelling Trendy Toys is a Silver A' Design Award winner, an extraordinarily prestigious recognition granted to top-of-the-line, gorgeous, and impressive designs. Silver winners are tremendously brilliant and exceedingly creative works that illustrate the outstanding expertise, talent, and acuity of their designers. Dunhuang Lute Cultural Storytelling Trendy Toys is expected to be a wonderful, showpiece work that is remarkably professional and profoundly innovative. This Silver A' Design Award-winning design is a highly notable, admired invention that benefits and advances the boundaries of art, science, design, and technology. Dunhuang Lute Cultural Storytelling Trendy Toys is a vastly envied creation that evokes desires, introduces positive feelings, and sparks amazement and wonderment.
Where to Get It
Cultural Educational Toy and Book Design Services
We transform traditional cultural narratives into engaging educational toys and illustrated books for young audiences. Our award-winning design approach combines historical authenticity with contemporary appeal, creating products that make heritage accessible and captivating for today's youth.
Discuss Your ProjectInterviews
Grand Interview
Your innovative approach to reimagining the pipa from Dunhuang murals has earned recognition with the Silver A' Design Award - could you share the journey of transforming these ancient musical depictions into engaging toys for modern youth?
Dunhuang murals carry a profound sense of history and cultural identity. I believe that for any civilization, looking back at its own heritage is essential to sustaining its vitality in the present and future. Growing up in China, I was surrounded by a culture that is deeply rooted in mythology, spirituality, and symbolic narratives that often transcend everyday human experience. These cultural layers have always fascinated me as a designer.When I began working on this project, I wanted to find a contemporary visual language that young audiences could immediately connect with while still preserving the spirit of the original artwork. My goal was not simply to reproduce the mural imagery, but to reinterpret it through a modern medium that feels approachable, playful, and relevant to today's generation.Many of the original Dunhuang paintings have weathered over centuries. Their colors have faded, and parts of the imagery have gradually disappeared. By transforming the pipa(lute) figures from these ancient murals into collectible toys, I hoped to bring these cultural treasures back into public view and spark curiosity about the stories behind them.As both a designer and a cultural communicator, I see this as an important part of my practice: creating bridges between historical heritage and contemporary audiences, allowing traditional culture to be rediscovered through forms that resonate with modern life.(Note: The project was originally titled using the term "lute" to make the instrument more recognizable to Western audiences. However, I now prefer to use "pipa," as it more accurately reflects the instrument's unique cultural and historical identity.)
How did you balance historical accuracy with contemporary appeal when designing the Dunhuang Lute Cultural Storytelling Trendy Toys, particularly in translating the facial features and attire from different dynasties?
This is a very interesting question because Dunhuang art spans an exceptionally long period of history, from the Northern Wei Dynasty through the Tang, Song, and Yuan dynasties. Across these centuries, the visual appearance of the figures, their clothing, aesthetics, and cultural meanings evolved significantly.My challenge was to preserve the distinctive characteristics of each period while creating a unified toy series that would feel cohesive and accessible to contemporary audiences. To achieve this, I retained the historical differences through color palettes, silhouettes, costumes, and decorative details, while using a consistent designer-toy language to unify the collection.For example, in the Northern Wei period, mural paintings often featured strong black and red tones. These colors held special significance within the nomadic cultures that influenced the region at the time. Inspired by this historical context, I designed the Northern Wei character with darker skin tones and a bold color scheme that reflects the visual spirit of the era.In contrast, the Tang Dynasty celebrated fuller and more graceful feminine beauty. For the Tang-inspired figure, I emphasized soft facial features, rosy complexions, and a sense of abundance and confidence that reflects the aesthetic ideals of that period.The Song Dynasty presented a different cultural atmosphere. As urban life and civic culture flourished, the pipa became more closely connected to everyday society rather than existing solely within religious or celestial imagery. Historical records and stories from this period show the instrument appearing in fortune-telling, entertainment, and daily cultural life. As a result, my Song-inspired character feels more approachable and human-centered. The costume and visual details draw more heavily from Han Chinese traditions and everyday life, creating a contrast with the more sacred, Buddhist, or Central Asian influences seen in earlier periods.Throughout the project, I conducted extensive research into the artistic styles, social contexts, and cultural symbols of each dynasty. Rather than directly replicating historical imagery, I distilled these characteristics into a contemporary visual language, allowing each character to retain its historical identity while remaining part of a unified and engaging collection for today's audience.
The Dunhuang Lute Cultural Storytelling Trendy Toys project faced significant challenges in transitioning from 2D to 3D - could you elaborate on how you overcame these technical hurdles while maintaining the cultural authenticity?
This was one of the most practical and important challenges in the project. Dunhuang murals are essentially two-dimensional images, and my initial character designs also began as 2D illustrations. However, I felt that for young audiences, especially in the context of designer toys, the characters should not only be seen but also held, touched, and experienced physically. That made the transition into 3D essential.The main challenge was imagining what existed beyond the flat mural surface. When transforming the figures into three-dimensional forms, I had to consider spatial details that were not fully shown in the original paintings, such as the direction of the flowing ribbons, the structure of the garments, and the relationship between the front, side, and back of each costume.To maintain cultural authenticity, I researched clothing structures from different historical periods, including how garments were tied, layered, and shaped. For example, the Yuan Dynasty heavenly king figure has a more armored and military quality, which is very different from the graceful, dancing feeling of Tang Dynasty flying apsaras. These distinctions helped me define the personality and physical form of each toy.Instead of treating the mural figures as flat decorative patterns, I imagined each of them as a real character with a body, costume, posture, and cultural background. From there, I rebuilt them in 3D software and adjusted the forms so they could be physically produced while still preserving the spirit of the original imagery.For me, the process was not simply about converting 2D into 3D. It was about reconstructing a cultural image into an object that people can interact with, while respecting the historical logic behind its visual language.
Behind the Design
Press Kit
Credits, team members and technical details provided by the designer.
- Unique Properties
- Dunhuang Lute blends traditional Chinese elements with modern design, using illustrated books and toys as the core. Inspired by Dunhuang murals, it explores how to convey historical depth through digital illustrations. The character designs, based on ancient sculptures, highlight dynastic facial features while avoiding modern toy trends. Targeting teens, the project offers an educational approach to Chinese history and culture, making Dunhuang’s heritage and the Pipa instrument accessible and appealing to today’s youth.
- Dimensions & Packaging
- Small: 15cm x 10cm x 10cm
Large: 30cm x 20cm x 20cm - Tags
- Trendy toys,Traditional Chinese elements, Educational design, Digital illustration
- Production Technology
- Modeling was done using ZBrush, followed by 3D printing to adjust the character design, and rendering with KeyShot.
- Design Challenge
- The process was filled with challenges, primarily the transition from two-dimensional designs to three-dimensional figurines. The modeling required careful consideration of various viewing angles, necessitating repeated adjustments based on the initial flat designs. Given the educational nature of the project, the characters' poses needed to be both accurate and meticulously crafted. Each character underwent multiple revisions, with new issues emerging even after adjustments, requiring further refinement before reaching the final form.
Technically, several difficulties were overcome, such as the excessive use of subdivision surfaces during modeling, which complicated subsequent animation production. To address this, low-poly models were used for the animation phase and then recolored. Despite these challenges, solutions were gradually developed as the project progressed. - Research
- With the growing cultural confidence among China's younger generation, traditional Chinese artistic expressions are gaining increasing popularity. The author believes that Chinese-style design should go beyond the mere application of external elements, instead integrating aesthetic forms with historical and cultural depth by uncovering the intrinsic charm of traditional culture.
In this project, the author focuses on the pipa (Chinese lute) depicted in Dunhuang murals, drawing inspiration from the colors and stylistic elements of different periods of the Dunhuang caves. The result is a picture book and IP (Intellectual Property) characters that showcase over a millennium of the pipa's history and cultural significance, from the Northern Dynasties to the Song and Yuan Dynasties. The design also analyzes the pipa's structure and features, presenting Dunhuang's pipa culture in a visually engaging format.
This project explores ways to blend traditional culture with modern trends. For the facial makeup and costumes of the IP characters, the design strictly adheres to the distinct features of different historical periods as depicted in Dunhuang’s music and dance murals. By transforming mural-style imagery into contemporary illustration, the picture book interweaves text and imagery to narrate the cultural heritage of the Silk Road carried by the pipa. This approach reintroduces this rich cultural history in a form that resonates with and appeals to younger audiences. - Inspiration
- This project reimagines traditional pipa elements from Dunhuang murals, integrating the aesthetic styles and colors of different eras from the Northern Dynasties to the Song-Yuan period. The IP characters feature makeup and attire inspired by iconic mural imagery, translated into contemporary illustration styles.
- Project Duration
- Starts in Beijing in January and ends in September 2022
- Operation Flow
- Through interactive play, the Dunhuang Lute collectible toy set bridges ancient mural art and modern lifestyles. Each toy character is meticulously crafted based on figures from Dunhuang murals, embodying distinct historical aesthetics. Users can engage with the toy by assembling its modular parts, which represent different cultural elements, creating an intuitive hands-on connection with history.
The accompanying illustrated book enhances this experience by providing detailed stories behind the murals, highlighting their evolution across dynasties. Readers can explore the historical context of each mural and understand the cultural significance of their design.
Key moments in interaction include assembling the figure, discovering its detailed craftsmanship, and referencing the book for historical insights. This combination allows users to connect visually and intellectually, making the murals accessible in a tangible form. The integration of toys and stories offers a unique learning tool, transforming traditional art into an engaging medium for education and appreciation, particularly for younger audiences. This approach fosters a deeper understanding of Dunhuang's cultural legacy, making it more relatable and captivating. - Image Credits
- Image #1: Rendering Artist: Xinming Liu, 2022.
Image #2: Rendering Artist: Xinming Liu, 2022.
Image #3: Rendering Artist: Xinming Liu, 2022.
Image #4: Illustrator: Xinming Liu, 2022.
Image #5: Illustrator: Xinming Liu, 2022.
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