Ecodeli Silicone Meal Purse by Asta Lok is a highly esteemed winner of the very prestigious 2025 A' Design Award in Bakeware, Tableware, Drinkware and Cookware Design Competition Category.
IronKitchenware· 2025
Ecodeli Silicone Meal Purse
by Asta Lok
Client: Palette Code
A' Design Award Winner in Kitchenware Category
Verified Award Winner
Verify Award Status for #168592The Design
About Ecodeli Silicone Meal Purse
Ecodeli Meal Purse, a patented, versatile solution that transforms food preparation, carrying, consumption, and cleaning while prioritizing sustainability. Its wide opening ensures effortless meal prep and easy cleaning, while durable silicone and recycled ABS withstand hot and cold temperatures, ideal for the freezer or microwave. The innovative 3-in-1 Handy Clip functions as a comfortable handle, a secure closure clip, and an adjustable stand for watching videos at two angles while eating. Available in various colors, the Meal Purse harmonizes functionality with contemporary design.
The Recognition
About the A' Design Award
Ecodeli Silicone Meal Purse is an Iron A' Design Award winner, a prestigious recognition granted to good designs that meet the professional and industrial requirements expected from well-designed creations. Iron winners demonstrate great skill, high specialization, expert understanding, and creative capacity of their creators. Ecodeli Silicone Meal Purse is expected to be a highly regarded, admired, and cherished creation that is practical and innovative. This Iron A' Design Award-winning design integrates industry best practices and has competent technical characteristics linked with know-how and talent. Ecodeli Silicone Meal Purse is respected for its thoroughness and is designed to provide quality of life improvements that help make the world a better place.
Where to Get It
Award-Winning Product Design Services
We transform consumer needs into innovative product solutions across houseware, kitchenware, and consumer electronics. Our empathetic design approach delivers functional, sustainable products that connect brands with their audiences. From concept through production, we create designs that enhance everyday life while prioritizing user experience.
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Grand Interview
Your innovative 3-in-1 HandyClip feature in the Ecodeli Silicone Meal Purse represents a significant breakthrough in portable dining solutions - could you walk us through the development process and the specific challenges you encountered while perfecting this multifunctional element?
The development of the 3-in-1 HandyClip was a meticulous process that involved multiple stages of ideation, prototyping, and user testing. Initially, we sought to address the common frustrations of on-the-go eating—specifically, the need for a secure, portable solution that also allows for hands-free video consumption. One of the significant challenges we encountered was ensuring that the HandyClip could function effectively as a handle, a secure seal, and a mobile stand. Balancing these functionalities without compromising stability was daunting. We conducted numerous iterations of design, utilizing 3D modeling and rapid prototyping to test different angles and spring mechanisms. User feedback was invaluable; many participants expressed the need for adjustable viewing angles, which led to the final design featuring two distinct angles. This iterative approach not only refined the functionality but also emphasized our commitment to user-centered design.
The Ecodeli Silicone Meal Purse seamlessly combines sustainability with contemporary lifestyle needs - what inspired you to merge eco-friendly materials with modern functionalities, particularly the integration of recycled ABS and durable silicone?
The inspiration behind combining eco-friendly materials with modern functionalities stemmed from a growing awareness of environmental issues and the consumer demand for sustainable products. Observing trends in conscious consumerism, we realized that people increasingly seek products that align with their values, especially regarding sustainability. Using recycled ABS and durable silicone was a deliberate choice; these materials not only reduce reliance on single-use plastics but also maintain longevity and usability. We envisioned the EcoDeli Meal Purse as a stylish accessory that fits seamlessly into contemporary lifestyles, allowing users to make responsible choices without sacrificing aesthetics. Our goal was to create a product that not only serves a functional purpose but also resonates with users on an emotional level, reinforcing their commitment to sustainability.
How did user behavior research, especially the observation of people watching videos while eating, influence the specific design choices and angles (35 and 45 degrees) incorporated into the Ecodeli Silicone Meal Purse's stand feature?
User behavior research played a pivotal role in shaping the design of the EcoDeli Meal Purse, particularly the stand feature. Observations revealed that many individuals prefer watching videos while eating, often balancing their devices awkwardly. This insight led us to prioritize user comfort and ease of access in our design. The specific angles of 35 and 45 degrees were chosen based on user feedback during testing, which highlighted the need for adjustable viewing positions that would enhance the eating experience. We conducted usability tests with various demographics to understand their preferences better. This research not only informed the angles but also emphasized the necessity of a stable stand that could support different devices, allowing users to enjoy their meals without distraction.
Behind the Design
Press Kit
Credits, team members and technical details provided by the designer.
- Unique Properties
- A patented, versatile solution enhancing food preparation, carrying, consumption, and cleaning while being eco-friendly. Its wide opening allows for easy food prep and consumption and is simple to clean. Made from durable silicone and recycled ABS, it withstands hot and cold temperatures, suitable for freezers and microwaves. The 3-in-1 HandyClip acts as a handle, secure seal, and mobile stand for watching entertainment. With specially designed fold lines and a mask carrier, it flattens for easy storage in pocket or bag tidy and clean.
- Dimensions & Packaging
- L195mm x W102mm x H135mm, Capacity: 1000ml
- Dishwasher safe
- Microwavable
- Withstand hot & cold
- Food grade - Tags
- Food bag, Lunch bag, Eco-friendly product, Reusable food bag, Silicone food bag
- Production Technology
- Crafted from durable silicone and recycled ABS, the focus on sustainability reduces reliance on disposable containers, aligning with the growing consumer demand for environmentally responsible products. We have make the 3-in-1 HandyClip able to withstand 1kg or 1000ml weight by adjusting the clip angle and strength of springs on the clip to make it safe & secure for transporting. The clip can be use with other silicone food bag on the market apart from our original Meal Purse
- Design Challenge
- One significant challenge in developing the EcoDeli Meal Purse was creating the 3-in-1 HandyClip as a mobile stand. We aimed to balance functionality and stability for hands-free viewing at adjustable angles (35 and 45 degrees). Material selection was crucial; we used recycled ABS for strength and silicone for grip. User testing revealed the need for a secure mechanism, leading to a snap-fit design. This iterative process ensured that the HandyClip integrated seamlessly with the meal purse, enhancing user experience while prioritizing sustainability.
- Research
- This design research employs a mixed-methods approach to explore the EcoDeli Meal Purse's impact on sustainable food consumption. The objective is to understand how this product meets contemporary needs while promoting eco-friendly practices. We utilized surveys and user interviews for data collection, employing tools like usability testing and design workshops. Participants included diverse consumers who regularly engage in on-the-go eating. Results indicated high satisfaction with the product's functionality and sustainability. Insights reveal a growing demand for multifunctional, eco-conscious solutions, influencing business strategies and societal attitudes towards waste reduction. This research highlights the essential role of thoughtful design in fostering sustainable consumer behavior.
- Inspiration
- The EcoDeli Meal Purse was created to address the demands of contemporary living, where consumers seek products that simplify their busy, on-the-go lifestyles. Focused on sustainability, it reduces reliance on disposable containers, aligning with the demand for eco-friendly products. The 3-in-1 HandyClip enhances the consuming experience while address the normal practice of people - enjoying hands-free video watching while eating. It is designed to transform traditional food containers into fashionable accessories, merging practicality with aesthetics.
- Project Duration
- The project start in Feb 2023 and finished in Feb 2024 in Hong Kong
- Operation Flow
- EcoDeli Meal Purse, the patented design is a versatile solution designed to enhance the entire food preparation, carrying, consumption and cleaning experience while being environmentally conscious.
How to use-
For pack & go:
1. You may fill the food into the meal purse through the big opening
2. Fold the meal purse and press the sealing edge firmly, hook up the secure rings on both side of the meal purse
3. Clip on the 3-in-1 HandyClip
4. Ready to go and carry the Meal Purse like a little fashion purse around with you.
For Consume:
1. Remove the 3-in-1 HandyClip
2. Release the secure rings and Unfold the meal purse
3. Fold down the meal purse
4. Turn the 3-in-1 HandyClip into a mobile stand, it could be used in two angles 45 degree & 35 degree as you need.
5. Enjoy your food with entertainment hand-free. - Team Members
- Asta Lok
- Image Credits
- All Images: Photographer Studio 735
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