Iron Bakeware, Tableware, Drinkware and Cookware Design · 2025
Ecodeli Silicone Meal Purse
by Asta Lok
- A' Design Award 2025 Iron Winner in Bakeware, Tableware, Drinkware and Cookware Design
- Awarded April 15, 2025
- CLIENT: Palette Code
- Estimated Number of Design Views: 11,832
- Verification code 519405A166 · Verify this award
About Ecodeli Silicone Meal Purse
Ecodeli Meal Purse, a patented, versatile solution that transforms food preparation, carrying, consumption, and cleaning while prioritizing sustainability. Its wide opening ensures effortless meal prep and easy cleaning, while durable silicone and recycled ABS withstand hot and cold temperatures, ideal for the freezer or microwave. The innovative 3-in-1 Handy Clip functions as a comfortable handle, a secure closure clip, and an adjustable stand for watching videos at two angles while eating. Available in various colors, the Meal Purse harmonizes functionality with contemporary design.
The Ecodeli Silicone Meal Purse by Asta Lok represents a thoughtful contribution to contemporary sustainable kitchenware design, addressing the intersection of environmental responsibility, everyday functionality, and aesthetic refinement within domestic material culture. Emerging from traditions of Scandinavian minimalism and Japanese design philosophy that honor essential form and material honesty, this quartet of food storage vessels demonstrates how utilitarian objects can transcend mere functional necessity to become instruments of daily ritual and expressions of conscious living. The compositional achievement resides in the elegant resolution of multiple design challenges within a singular coherent form: the distinctive trapezoidal profile maximizes internal volume while minimizing external footprint, the broad stable base prevents tipping during transport or storage, the tapered upper section facilitates stacking efficiency, and the integrated handle-closure mechanism combines secure sealing with comfortable portability through an ingenious toggle system rendered in contrasting warm amber that provides both visual accent and tactile operational clarity. The chromatic palette selection reveals sophisticated understanding of contemporary color psychology and market positioning, offering four distinct yet harmonious colorways that enable personal preference expression and organizational categorization while maintaining unified design language through consistent form, proportion, and material treatment. The choice of food-grade silicone as primary material demonstrates technical innovation and environmental consciousness, as this flexible, durable, temperature-resistant material offers practical advantages over rigid plastic or glass alternatives while supporting sustainable use patterns through longevity and recyclability. The matte surface finish enhances tactile appeal while concealing minor surface wear, extending perceived product lifespan and user satisfaction. The careful staging within this presentation photograph reinforces the design's positioning within contemporary wellness and sustainability narratives, with minimal botanical elements suggesting connection to natural living principles without resorting to heavy-handed symbolism, while the warm wooden shelf and crisp white background create gallery-like presentation that elevates these everyday objects to design artifacts worthy of aesthetic contemplation. The serial arrangement of four color variants invites viewers to consider how chromatic selection might reflect personal identity, mood expression, or organizational systems within domestic environments, transforming the mundane act of food storage into an opportunity for self-expression and mindful material engagement. This work invites consideration of how thoughtful design applied to everyday objects can contribute to broader cultural shifts toward environmental stewardship, reduced consumption, and enhanced appreciation for the aesthetic and experiential dimensions of daily domestic ritual.
Press Kit
- Unique Properties
- A patented, versatile solution enhancing food preparation, carrying, consumption, and cleaning while being eco-friendly. Its wide opening allows for easy food prep and consumption and is simple to clean. Made from durable silicone and recycled ABS, it withstands hot and cold temperatures, suitable for freezers and microwaves. The 3-in-1 HandyClip acts as a handle, secure seal, and mobile stand for watching entertainment. With specially designed fold lines and a mask carrier, it flattens for easy storage in pocket or bag tidy and clean.
- Dimensions & Packaging
- L195mm x W102mm x H135mm, Capacity: 1000ml
- Dishwasher safe
- Microwavable
- Withstand hot & cold
- Food grade - Tags
- Food bag, Lunch bag, Eco-friendly product, Reusable food bag, Silicone food bag
- Production Technology
- Crafted from durable silicone and recycled ABS, the focus on sustainability reduces reliance on disposable containers, aligning with the growing consumer demand for environmentally responsible products. We have make the 3-in-1 HandyClip able to withstand 1kg or 1000ml weight by adjusting the clip angle and strength of springs on the clip to make it safe & secure for transporting. The clip can be use with other silicone food bag on the market apart from our original Meal Purse
- Design Challenge
- One significant challenge in developing the EcoDeli Meal Purse was creating the 3-in-1 HandyClip as a mobile stand. We aimed to balance functionality and stability for hands-free viewing at adjustable angles (35 and 45 degrees). Material selection was crucial; we used recycled ABS for strength and silicone for grip. User testing revealed the need for a secure mechanism, leading to a snap-fit design. This iterative process ensured that the HandyClip integrated seamlessly with the meal purse, enhancing user experience while prioritizing sustainability.
- Project Duration
- The project start in Feb 2023 and finished in Feb 2024 in Hong Kong
- Operation Flow
- EcoDeli Meal Purse, the patented design is a versatile solution designed to enhance the entire food preparation, carrying, consumption and cleaning experience while being environmentally conscious.
How to use-
For pack & go:
1. You may fill the food into the meal purse through the big opening
2. Fold the meal purse and press the sealing edge firmly, hook up the secure rings on both side of the meal purse
3. Clip on the 3-in-1 HandyClip
4. Ready to go and carry the Meal Purse like a little fashion purse around with you.
For Consume:
1. Remove the 3-in-1 HandyClip
2. Release the secure rings and Unfold the meal purse
3. Fold down the meal purse
4. Turn the 3-in-1 HandyClip into a mobile stand, it could be used in two angles 45 degree & 35 degree as you need.
5. Enjoy your food with entertainment hand-free. - Research
- This design research employs a mixed-methods approach to explore the EcoDeli Meal Purse's impact on sustainable food consumption. The objective is to understand how this product meets contemporary needs while promoting eco-friendly practices. We utilized surveys and user interviews for data collection, employing tools like usability testing and design workshops. Participants included diverse consumers who regularly engage in on-the-go eating. Results indicated high satisfaction with the product's functionality and sustainability. Insights reveal a growing demand for multifunctional, eco-conscious solutions, influencing business strategies and societal attitudes towards waste reduction. This research highlights the essential role of thoughtful design in fostering sustainable consumer behavior.
- Inspiration
- The EcoDeli Meal Purse was created to address the demands of contemporary living, where consumers seek products that simplify their busy, on-the-go lifestyles. Focused on sustainability, it reduces reliance on disposable containers, aligning with the demand for eco-friendly products. The 3-in-1 HandyClip enhances the consuming experience while address the normal practice of people - enjoying hands-free video watching while eating. It is designed to transform traditional food containers into fashionable accessories, merging practicality with aesthetics.
- Image Credits
- All Images: Photographer Studio 735
Colors of Ecodeli Silicone Meal Purse
Get Ecodeli Silicone Meal Purse
Grand Interview about Ecodeli Silicone Meal Purse
The development of the 3-in-1 HandyClip was a meticulous process that involved multiple stages of ideation, prototyping, and user testing. Initially, we sought to address the common frustrations of on-the-go eating—specifically, the need for a secure, portable solution that also allows for hands-free video consumption. One of the significant challenges we encountered was ensuring that the HandyClip could function effectively as a handle, a secure seal, and a mobile stand. Balancing these functionalities without compromising stability was daunting. We conducted numerous iterations of design, utilizing 3D modeling and rapid prototyping to test different angles and spring mechanisms. User feedback was invaluable; many participants expressed the need for adjustable viewing angles, which led to the final design featuring two distinct angles. This iterative approach not only refined the functionality but also emphasized our commitment to user-centered design.
The inspiration behind combining eco-friendly materials with modern functionalities stemmed from a growing awareness of environmental issues and the consumer demand for sustainable products. Observing trends in conscious consumerism, we realized that people increasingly seek products that align with their values, especially regarding sustainability. Using recycled ABS and durable silicone was a deliberate choice; these materials not only reduce reliance on single-use plastics but also maintain longevity and usability. We envisioned the EcoDeli Meal Purse as a stylish accessory that fits seamlessly into contemporary lifestyles, allowing users to make responsible choices without sacrificing aesthetics. Our goal was to create a product that not only serves a functional purpose but also resonates with users on an emotional level, reinforcing their commitment to sustainability.
User behavior research played a pivotal role in shaping the design of the EcoDeli Meal Purse, particularly the stand feature. Observations revealed that many individuals prefer watching videos while eating, often balancing their devices awkwardly. This insight led us to prioritize user comfort and ease of access in our design. The specific angles of 35 and 45 degrees were chosen based on user feedback during testing, which highlighted the need for adjustable viewing positions that would enhance the eating experience. We conducted usability tests with various demographics to understand their preferences better. This research not only informed the angles but also emphasized the necessity of a stable stand that could support different devices, allowing users to enjoy their meals without distraction.
The wide opening design of the EcoDeli Meal Purse evolved significantly through our iterative design process. Initially, we focused on functionality, but user feedback pointed out that a narrow opening made filling and cleaning challenging. To address this, we expanded the opening, which not only facilitated easy filling but also simplified the cleaning process. Additionally, we explored various folding mechanisms that allowed the opening to remain wide while still being portable. The design iterations included testing different shapes and sizes to ensure that the opening was not only functional but also aesthetically pleasing. This focus on user pain points ultimately resulted in a product that enhances food preparation, making it a pleasure rather than a chore.
Winning the A' Design Award in the Bakeware, Tableware, Drinkware, and Cookware category has profoundly influenced our approach to future sustainable kitchenware innovations. This recognition validates our commitment to design excellence and sustainability for brands and businesses, encouraging us to push the boundaries of creativity and functionality. It has also opened doors for collaborations with more eco-conscious brands and platforms that share a similar vision. We intend to leverage this achievement as a cornerstone for future projects, focusing on integrating advanced materials and user-centric designs. The award serves as a reminder of the importance of thoughtful design in addressing contemporary challenges, motivating us to continue innovating with sustainability at the forefront.
The specially designed fold lines and carrier within the EcoDeli Meal Purse were informed by our research into user habits and preferences regarding storage. We found that many consumers struggle with bulky food containers that consume excessive space in bags or cabinets. This insight led us to incorporate fold lines that allow the Meal Purse to flatten easily, making it portable and convenient to carry. User testing revealed that a compact design significantly enhances the overall user experience, prompting us to focus on maximizing storage efficiency without compromising functionality. The addition of a carrier also reflects our understanding of contemporary needs, as it provides a practical solution for users, allowing them to keep essentials organized and clean.
Developing the secure sealing mechanism for the EcoDeli Meal Purse involved a careful balance between leak-proof reliability and ease of user access. During the design phase, we recognized that consumers need a container that can withstand movement and pressure without leaking, especially in portable scenarios. To achieve this, we experimented with various sealing methods. User feedback indicated a preference for a mechanism that was both secure and easy to operate. This led us to design a C-shaped snap-fit sealing system that provides a better seal while allowing users to access their food quickly.
The decision to use durable silicone was based on its proven performance in extreme temperatures. Our experiments involved subjecting the product to both high heat and freezing conditions to assess its durability and safety. Thanks to the material property of Silicone, it could withstand temperatures from -40°C (-40°F) to 200°C (392°F) while also providing foldability.
During the testing phase of the EcoDeli Meal Purse, one notable finding was the user preference for a more pronounced grip on the handle, which became apparent during usability tests. Many participants expressed that a secure grip made a substantial difference in their overall experience. This feedback prompted us to enhance the handle design with high-strength ABS material, incorporating a thicker, wider handle with textured surfaces to ensure a more comfortable grip and better control. Additionally, initial assessments of the fold lines revealed that users appreciated the visual cues that indicated how to fold and unfold the Meal Purse. Thanks to the material property of Silicone, it could withstand temperatures from -40°C (-40°F) to 200°C (392°F) while also providing foldability. This insight led us to refine the design further for clarity, ultimately enhancing user satisfaction.
While the functional attributes of the EcoDeli Silicone Meal Purse are critical, we measure its success through broader impacts on sustainable consumer behavior. This includes evaluating user engagement with the product in their daily lives and how it influences their choices regarding sustainability. We conduct follow-up surveys to gather qualitative data on user experiences resulting from using the Meal Purse. Additionally, we monitor social media interactions and community feedback to gauge the product's reception and its role in promoting eco-conscious practices. Success, for us, also means fostering a community around sustainable living, where users share their experiences and inspire others to adopt similar habits.