Hocking Hills Web Design by Cansu Dagbagli Ferreira is a highly esteemed winner of the very prestigious 2025 Bronze A' Design Award in Interface, Interaction and User Experience Design Competition Category.
BronzeInterface· 2025
Hocking Hills Web Design
Client: Cansu Dagbagli Ferreira
Bronze A' Design Award Winner in Interface Category
Verified Award Winner
Verify Award Status for #169553The Design
About Hocking Hills Web Design
The redesign of Hockinghills.com introduces a streamlined and contemporary booking platform for nature stays and outdoor activities. Prioritizing clarity and usability, the updated design features a minimalist approach that highlights the natural beauty of Hocking Hills. A refined user interface, optimized navigation, and a set of over 100 custom icons enhance accessibility and functionality. The result is a cohesive and engaging digital experience that simplifies trip planning while staying true to the brands dedication to nature, community, and seamless exploration.
The Recognition
About the Bronze A' Design Award
Hocking Hills Web Design is a Bronze A' Design Award winner, a highly prestigious recognition granted to outstanding designs distinguished by creativity, ingenuity, and astuteness. Bronze winners are amply skillful and strikingly creative artifacts that authenticate the vast experience, imagination, and resourcefulness of their designers. Hocking Hills Web Design is expected to be a highly regarded, admired, and cherished object that is notably professional and innovative. This Bronze A' Design Award-winning design incorporates best practices in art, science, design, and technology, and is excellent for its attention to detail. Hocking Hills Web Design splendidly satisfies needs, touches desires, charms feelings, and appeals to curiosity.
Where to Get It
Strategic Brand and Web Design Services
We elevate brands through strategic visual identity, packaging, and web design. With over a decade of international experience and prestigious clients including Johnson & Johnson and Snapchat, we deliver boutique brand solutions that resonate and captivate audiences.
Discuss Your ProjectInterviews
Grand Interview
Your innovative approach to streamlining the Hocking Hills Web Design booking platform while maintaining its connection to nature is remarkable - could you elaborate on how you balanced digital efficiency with the organic essence of Hocking Hills State Park?
The key was to never let the technology overpower the story of Hocking Hills. From the beginning, our goal was to make the platform feel like a quiet companion to nature, not an intrusive digital layer. We streamlined booking flows and navigation to be as intuitive as possible, but visually, we leaned on restraint. Neutral, earthy tones, subtle textures, and plenty of breathing space ensure the experience feels calm, inviting, and reflective of the park's organic beauty, rather than corporate or over-designed. It was a constant balancing act between functionality and feeling.
The creation of over 100 custom icons for Hocking Hills Web Design represents significant attention to detail - what inspired your icon design philosophy, and how did you ensure these elements enhanced rather than complicated the user experience?
The icon set was designed to quietly guide, not distract. Our philosophy was rooted in simplicity and clarity, with visual language inspired by natural forms: rounded edges, soft curves, a sense of approachability. Every icon serves a specific purpose, distilled to its essence so users recognize it intuitively. We also maintained consistent line weights and style to avoid visual noise. By keeping the system coherent, the icons help declutter information and improve scalability without adding complexity.
Given the year-long development period of Hocking Hills Web Design across USA and France, how did geographical and cultural perspectives influence your approach to creating a platform that resonates with both local communities and international visitors?
Even though I was working from France and the project was rooted in Ohio, the love for nature is a universal feeling. That was our foundation. We didn’t approach this as just a local tourism platform, it was about capturing that shared human connection to being outdoors, exploring, and finding peace in nature. The visual language, the calm tone, the intuitive structure, all of it was designed to feel welcoming whether you’re a local planning a weekend getaway or an international visitor discovering Hocking Hills for the first time. Nature brings people together, and we built on that idea.
Behind the Design
Press Kit
Credits, team members and technical details provided by the designer.
- Unique Properties
- The redesign of Hockinghills.com modernizes the booking platform for nature stays and outdoor activities in Hocking Hills State Park. The project involved a complete brand refresh, UX and UI enhancements, and the creation of over 100 custom icons. The updated design improves navigation, refines the user experience, and ensures visual consistency across the platform while maintaining the brands deep connection to the local community and natural environment.
- Dimensions & Packaging
- Desktop and mobile screens were designed for the whole website in a responsive manner.
- Tags
- website, travel, outdoors, icon design, user interface
- Production Technology
- The design thinking method of Diverge and Converge was used. All design was realized digitally as vector based assets with Adobe Creative Suite and Figma.
- Design Challenge
- Even though an extensive design system was created, the project requirements evolved according to the project needs and as a result of that, keeping the consistency was a challenge.
- Research
- According to the real user data from the existing website, user problems and needs are analysed and UX improvements are done accordingly.
- Inspiration
- The redesign is inspired by the need for clarity and ease of use, allowing the natural beauty of Hocking Hills to take center stage. The minimal and modern design approach removes visual clutter, creating a seamless and intuitive experience. A refined icon set enhances usability without distraction, while the structured layout and clean typography ensure effortless navigation. The result is a functional yet elegant platform that connects users to nature with simplicity and efficiency.
- Project Duration
- 1 year from June 2023 to June 2024
USA and France - Operation Flow
- Hockinghills website is used for researching and booking accommodations, activites in Hocking Hills national park.
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