HG Holding Headquarters Office and Conference Halls

The design’s major objective was to make sure the work environment was human-focused and supportive. By seeking to break away from plain institutional settings, the project includes warm materials, a user-friendly arrangement of space and great attention to users’ well-being.

We wanted to create a pleasant place where people could have a great experience using the service, while also making the service more efficient. We tried to blend both practicality and aesthetics in our design, feeling that every part of the building should help members of the staff feel calmness, understand their surroundings and feel related to others who work there.

Because the design matches what HG Holding looks for, we believe its approach can be used for projects seeking to improve the atmosphere in different sectors. What we have learned in this course will always shape the focus on well-being and use of senses in our future architectural designs.

When it comes to the creation of HG Holding Headquarters, we were helped by the desire to reinvent the way an institutional workspace should feel like a sterile utilitarian spot, transforming it into a more human and caring place. To accomplish this task, we started by examining the spatial experiences on mood, productivity and communication at the workplace. Instead of using common cold materials or box-like typologies of offices, we selected an expressive material palette composed of naturally textural oak, plush fabrics, warm light, and color scheme of the building, in neutral and earthy tones.Functional zoning was also important. We created a layered but permeable organization of space that guides the users intuitively between various zones, which start with the lively community-oriented potion of pharmacy on the ground floor and move into the more intensive and confidential administrative offices higher up. This tendency to treat every area in accordance with a particular atmosphere was implemented using the conference halls adorned with the dynamic patterned carpeting to enable collaboration and with a more soothing finish of the administrative zones that helps to concentrate.

The hierarchy in space of the HG Holding Headquarters was influenced by profound knowledge about the operational requirements of the building and our intentions to develop user experience by achieving intuitive circulation. Vertical plan of the building honour of the building was treated like a layered narrative in the sense that each level plays a specific role towards something that was a whole. A reasonable rationality based on functional logic and the human behavior patterns in such an institutional and office environment was the foundation of such a decision-making process.We started with the most public and dynamic areas as the pharmacy and the main entrance, which are available at the ground floor with easy access to the community and visitors. On top of that, administrative offices would be located on the first floor to establish a more concentrated, peaceful work environment. The offices were intended to promote collaboration along with a professional detachment, with the help of soft finishes and an open-plan design. We put the logistical and support functions below ground level. The level B1 was devoted to storage and work operations in order to maintain back-of-house operations discreet and efficient. The level where the conference halls are located, i.e., the B2 one, was specifically located in the less noise-active area, so that the halls would pose the least possible disturbance to the stability and provide a feeling of separation, contributing to the intensive concentration on the meetings and the presentation.

The palette was chosen very carefully to create the slightly warm, slightly professional picture. We have shunned away the cold clamminess of clinical finishes and adopted the warm wood finishes, such as natural oak, soft brown varnish, beige wall claddings and subdued earthy tones. The choice of these materials was not solely based on their aestheticism but also aimed at the experience they could allow visitors to feel, such as a sense of stillness, familiarity, and emotional ease, which we believe are not prominent enough in institutional architecture.We have simultaneously made sure that the space preserved some air of formality and consistency by balancing such cosy elements with such high-contrast materials as Statuario white marble and dark grey flooring. This counterplay gave the spaces a grounding and a sense of beauty so that the spaces appeared to be composed but not too relaxed. This leads to the creation of an atmosphere that is conducive to concentration and professionalism, but at the same time, appealing emotionally and taking into consideration the work of the human element.