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Guangzhou Xiongmao Outdoor Products's Xiong Mao Wild Shell Outdoor Jacket presents itself against a pristine white ground as a sculptural study in contemporary outdoor apparel design, the garment…

Xiong Mao Wild Shell Outdoor Jacket by Guangzhou Xiongmao Outdoor Products is a highly esteemed winner of the very prestigious 2025 Silver A' Design Award in Outdoor Gear and Camping Equipment Design Competition Category.


SilverCamping Gear· 2025

Xiong Mao Wild Shell Outdoor Jacket

by Guangzhou Xiongmao Outdoor Products

Client: Guangzhou Xiongmao Outdoor Products Co., Ltd.

Silver A' Design Award Winner in Camping Gear Category

30,547

Verified Award Winner

Verify Award Status for #172058

Colors

The Design

About Xiong Mao Wild Shell Outdoor Jacket

Xiong Mao Wild Shell is an outdoor jacket designed for hiking and trail running. The jacket is made entirely from biobased materials. Its three fabric layers use a single material, so the jacket can be recycled without separating the layers. A microporous membrane and Dyneema fibers add wear resistance and breathability. Ultrasonic seam taping improves water resistance. Ergonomic modeling and seamless splicing keep the weight at 248 grams. The jacket folds into a sling bag for easy carrying.

The Recognition

About the Silver A' Design Award

Xiong Mao Wild Shell Outdoor Jacket is a Silver A' Design Award winner, an extraordinarily prestigious recognition granted to top-of-the-line, gorgeous, and impressive designs. Silver winners are tremendously brilliant and exceedingly creative works that illustrate the outstanding expertise, talent, and acuity of their designers. Xiong Mao Wild Shell Outdoor Jacket is expected to be a wonderful, showpiece work that is remarkably professional and profoundly innovative. This Silver A' Design Award-winning design is a highly notable, admired invention that benefits and advances the boundaries of art, science, design, and technology. Xiong Mao Wild Shell Outdoor Jacket is a vastly envied creation that evokes desires, introduces positive feelings, and sparks amazement and wonderment.

Where to Get It

Sustainable Outdoor Clothing and Equipment

We craft innovative outdoor gear that harmonizes high performance with environmental responsibility. Our award-winning designs combine biobased materials, lightweight construction, and multifunctional features for modern adventurers who value sustainability. Experience outdoor clothing that delivers freedom of movement.

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Behind the Design

Press Kit

Credits, team members and technical details provided by the designer.

Unique Properties
The Wild Shell, designed for outdoor enthusiasts, combines high performance with environmental responsibility. Crafted entirely from biobased materials, this jacket ensures a green lifecycle from raw materials to finished product, seamlessly integrating sustainability and functionality. With its lightweight design and premium materials, it offers unmatched performance in diverse demanding outdoor conditions, all without compromising on comfort.
Dimensions & Packaging
Various sizes available
Tags
Environmentally Friendly Outdoor Jacket, Outdoor Sports, Fully Biobased Materials, Lightweight Design, Back to Basics, Dyneema Fibers, Pocket to Bag Integrated Storage Design, Minimalist Aesthetic Design
Production Technology
The jacket embodies environmental responsibility by fully using biobased materials, combined with advanced microporous membrane technology and robust Dyneema fibers to enhance wear resistance, breathability, and comfort. The SoundMax ultrasonic seam taping technology and the precisely controlled adhesive overflow process work in harmony, using vibrations at high frequencies for flawless bonds between tapes and fabrics. This boosts not only water resistance but also visual appeal and quality.
Design Challenge
Traditional composite fabrics are often made by laminating different materials, requiring complex separation during recycling. This leads to high costs, low efficiency, and significant environmental harm. To solve these problems, the jacket combines three layers of the fabric made from a single material. This simplifies recycling, allowing it to enter the recycling loop directly without separation. The use of fully biobased materials also reflects the commitment of the brand to sustainability.
Research
As global environmental awareness rises, the outdoor sports industry is navigating a shift from high performance to sustainability. However, traditional outdoor apparel often use petrochemical based materials, which excel in functionality but come at a heavy environmental cost during production and disposal. Meanwhile, outdoor enthusiasts are increasingly demanding lightweight and multifunctional gear, especially for hiking and trail running, where portability and comfort are essential.
Inspiration
Drawing inspiration from nature, the jacket design aims to harmonize environmental protection with minimalist charm. Rooted in the Back to Basics philosophy, it combines simple yet refined design with sustainable materials, helping the wearer feel closer to nature and embrace the true spirit of adventure. The color palette also echoes this philosophy: vibrant fluorescent green reflects the vitality of the natural world, while soft gray adds a touch of understated elegance and purity.
Project Duration
The design and development of this jacket began in Guanghzou, in June 2024.
Operation Flow
By harnessing ergonomic data modeling and 3D seamless splicing technology, the jacket weighs only 248g, lighter than 4 SIS Isotonic Energy Gels. The combination of lightweight fabrics and seamless cutting ensures optimal comfort and unrestricted movement.
With an innovative integrated storage design, the jacket can fold into a sling bag, eliminating the burden of carrying bulky outdoor gear and allowing the wearer to transition seamlessly between the rhythm of city life and the call of the wild.
Team Members
Yuxuan Huang
Hongjian Zhu

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Good Design Deserves Great Recognition

The A' Design Award is an international, juried accolade for good design. Take part in the A' Design Award to get an opportunity to earn meritocratic recognition, gain fame, prestige and publicity for your work. Nominate your work for the A' Design Award and compete for the coveted A' Design Prize.

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