Zun Fu Sales Center by Zhijiang Shan is a highly esteemed winner of the very prestigious 2025 Silver A' Design Award in Interior Space and Exhibition Design Competition Category.
SilverInterior· 2025
Zun Fu Sales Center
Client: Rong Jie Studio
Silver A' Design Award Winner in Interior Category
Verified Award Winner
Verify Award Status for #172390The Design
About Zun Fu Sales Center
The interior design draws on traditional Chinese spatial culture and poetic symbolism, presenting a contemporary interpretation of ceremonial architecture. Inspired by Luoyang's historical rituals, the space incorporates elements such as stone, bamboo, and peony motifs. A linear path organizes the visitor's journey through zones of arrival, negotiation, and reflection. Sculptural lighting and layered materials create a calm, immersive environment that blends cultural identity with modern aesthetics.
The Recognition
About the Silver A' Design Award
Zun Fu Sales Center is a Silver A' Design Award winner, an extraordinarily prestigious recognition granted to top-of-the-line, gorgeous, and impressive designs. Silver winners are tremendously brilliant and exceedingly creative works that illustrate the outstanding expertise, talent, and acuity of their designers. Zun Fu Sales Center is expected to be a wonderful, showpiece work that is remarkably professional and profoundly innovative. This Silver A' Design Award-winning design is a highly notable, admired invention that benefits and advances the boundaries of art, science, design, and technology. Zun Fu Sales Center is a vastly envied creation that evokes desires, introduces positive feelings, and sparks amazement and wonderment.
Where to Get It
Poetic Interior Design Services
We transform spaces through cultural narrative and refined aesthetics. With over 20 years crafting luxury residences, boutique hotels, and commercial environments, we blend Eastern philosophy with contemporary innovation. Our award-winning approach creates immersive spaces that honor tradition while embracing modern life.
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Design Interview
What is the main principle, idea and inspiration behind your design?
The design draws from the poetic structure of traditional Chinese gardens, embracing the philosophy of "emptiness and fullness" and "movement and stillness." It reflects a deliberate spatial order rooted in balance and rhythm. Natural elements such as bamboo, stone, water, and blossoms are abstracted and reinterpreted through modern architectural techniques, allowing cultural symbolism to be expressed in a contemporary visual language. This fusion gives the space both temporal depth and spiritual texture.
What has been your main focus in designing this work? Especially what did you want to achieve?
My core intention was to reinterpret traditional Chinese spatial aesthetics through a contemporary lens—making them emotionally resonant, artistically restrained, and experientially rich. I sought to create an environment that feels serene yet expressive; a space that speaks softly but lingers powerfully in memory. It's about honoring cultural roots without falling into nostalgia.
What are your future plans for this award winning design?
I see this project as a prototype for future hospitality and cultural real estate endeavors. The design language developed here—ritualistic yet fluid, grounded yet adaptable—will be translated into a modular design system suitable for boutique hotels, sales centers, and cultural venues. The goal is to build a flexible yet consistent spatial narrative that can evolve across sites.
Behind the Design
Press Kit
Credits, team members and technical details provided by the designer.
- Unique Properties
- The project features a layered spatial sequence composed of reception, negotiation, and contemplation zones. A central water feature anchors the lobby, while suspended sculptures animate the ceiling. Materials such as stone, bamboo, brushed brass, and dark wood define a rich palette. Lighting transitions guide users through the space, integrating symbolic forms with functional clarity. The result is a culturally rooted yet contemporary commercial environment.
- Dimensions & Packaging
- Total area: approx. 600 sqm; lobby height: 6.5m. Main finishes include marble flooring, brass inlays, walnut veneer, rattan detailing, custom aluminum panels, and stone carvings. Lighting integrates 3000K LED strips, downlights, and a flowing crystal chandelier. Structure uses steel frames, in-situ concrete walls, and dry-hung stone and aluminum cladding.
- Tags
- Chinese interior design, immersive real estate space, spatial culture, ceremonial architecture, stone and wood finishes, Luoyang architecture, modular commercial design
- Production Technology
- The project applies CNC engraving, modular dry-hang systems, and hybrid material detailing. It features natural stone, brushed metal, rattan, wood veneer, leather, and bamboo, enhanced with concealed LED systems. The approach fuses modern fabrication with traditional textures to produce a polished, expressive space.
- Design Challenge
- The challenge was how to translate traditional Chinese culture into modern construction and design, aligning with contemporary aesthetics and lifestyles. The 600 sqm site required precise balancing of narrative expression, functional layout, and construction feasibility.
- Research
- The project researched cultural symbols, traditional Chinese spatial rhythm, and user behavior in immersive commercial interiors. It involved ceremonial flow studies, user interviews, spatial modeling, and material integration strategies to guide narrative and atmosphere.
- Inspiration
- The project draws inspiration from traditional Chinese notions of ritual, symbolism, and spatial procession. Referencing Luoyang's historical architecture and poetic traditions, the design reimagines ceremonial experiences through a modern lens. Sculptural lighting, refined materials, and a layered narrative reflect a cultural continuity that balances heritage with contemporary function.
- Project Duration
- The project is located in Luoyang, China. Design began in January 2018, construction was completed by November 2018, and it officially opened in December 2018 as the main sales and exhibition center for the Zun Fu residential development.
- Operation Flow
- The space is planned with ritualistic rhythm. Visitors enter via a pine pathway, welcomed by a ceremonial gateway and lighting. The layout transitions through brand storytelling, negotiation, and contract signing areas. Spatial modulation, light orchestration, and sensory transitions reinforce the layered experience.
- Image Credits
- Photographer: Xushan Geng
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