Teli Tiee Multifunctional Player by Leijing Zhou is a highly esteemed winner of the very prestigious 2025 A' Design Award in Baby, Kids' and Children's Products Design Competition Category.
IronBaby Products· 2025
Teli Tiee Multifunctional Player
by Leijing Zhou
Client: Zhejiang University
A' Design Award Winner in Baby Products Category
Verified Award Winner
Verify Award Status for #172605The Design
About Teli Tiee Multifunctional Player
Teli Tiee is a story player designed for interaction between children and older adults. Three types of story element blocks are placed into a groove, and the device senses each combination and plays the matching story. A lever is moved to the right to change the story and to the left to record a new one. Recorded stories are processed by artificial intelligence and turned into illustrated stories that can be shared. The body is made of plastic and wood, and includes near field communication, Bluetooth and an electronic screen.
The Recognition
About the A' Design Award
Teli Tiee Multifunctional Player is an Iron A' Design Award winner, a prestigious recognition granted to good designs that meet the professional and industrial requirements expected from well-designed creations. Iron winners demonstrate great skill, high specialization, expert understanding, and creative capacity of their creators. Teli Tiee Multifunctional Player is expected to be a highly regarded, admired, and cherished creation that is practical and innovative. This Iron A' Design Award-winning design integrates industry best practices and has competent technical characteristics linked with know-how and talent. Teli Tiee Multifunctional Player is respected for its thoroughness and is designed to provide quality of life improvements that help make the world a better place.
Where to Get It
Human-Computer Interaction Research and Inclusive Design Consulting
We bring award-winning expertise in human-computer interaction and inclusive design to create innovative solutions that bridge generational gaps and enhance user experiences. Our research combines emotional design principles with AI integration to develop products that matter.
Contact UsBehind the Design
Press Kit
Credits, team members and technical details provided by the designer.
- Unique Properties
- Teli Tiee is a story-player designed for intergenerational interaction between children and the elderly.
Equipped with three types of story elements blocks, the elderly and kids can listen colorful stories by combining different blocks. Stories come from system presets and elderly-shared ones. The elderly can share their stories or co-create new stories with kids. Recorded stories, processed by AI, are uploaded to the database and turned into illustrated stories for sharing. - Dimensions & Packaging
- 300mm*180mm*184mm
- Tags
- Inter-generational interaction, Story player, Emotional design
- Production Technology
- The main body of the product is made of plastic and wood to ensure the safety of children. The product contains NFC, electronic screen, bluetooth and other modules to ensure the realization of product functions.
- Design Challenge
- The primary creative and research challenge was to bridge the generational gap through a single product. Designing for two distinct user groups-the elderly with their need for self-expression and reminiscence, and children with their demand for engaging and educational play-required a delicate balance. Technologically, integrating AI for story processing and illustration generation while ensuring friendliness for non-tech-savvy users was a significant hurdle.
- Research
- The methodology involved analyzing the needs of both groups through interviews and observations. Interviews were conducted with elderly people and children to understand their behaviors, preferences, and pain points in communication. Observation was also carried out in community settings where inter-generational interactions occurred. Research tools included questionnaires, voice recorders for interviews, and note-taking.
- Inspiration
- In modern society, with the increasing prevalence of inter-generational families, there is a growing need for effective communication channels between the elderly and children. Observing that the elderly often find solace in reminiscing about their past experiences, while children are naturally drawn to the vivid and imaginative world of picture-book stories, we were inspired to create Teli Tiee.We use emotional and inclusive design principles to complete the design and use AI to process the story content.
- Project Duration
- The project started in April 2023 in China and finished in August 2023 in China
- Operation Flow
- When using the story machine, press the on key to start the device. According to the guidance, put story elements blocks into the groove, and the system senses and plays the story of the combination. Users can pull the lever to the right to switch to the next story, and to the left to record and upload their stories.
- Team Members
- Xinmiao Shen
Leijing Zhou
Xiaotong Guan
Menghan Li
Xiaofei Gong
Yuqi Wei
Jinjie Li
Qianyi Wang
Zihan Zhang
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