Echo Oriental Showroom by Xiyao Wang is a highly esteemed winner of the very prestigious 2026 Silver A' Design Award in Interior Space and Exhibition Design Competition Category.
SilverInterior· 2026
Echo Oriental Showroom
by Xiyao Wang
Client: Extended Play Lab
Silver A' Design Award Winner in Interior Category
Verified Award Winner
Verify Award Status for #181303The Design
About Echo Oriental Showroom
Echo Oriental is a design reinterprets traditional Chinese cosmology through a contemporary architectural lens. A central double height sand table area serves as the heart of the project, positioned beneath a celestial stretch ceiling that symbolizes the sky over a square floor plan. A signature golden vaulted ceiling with leaf embossing adds tactile richness, while a palette of green marble and warm wood facilitates a sensory dialogue. The spatial choreography utilizes compression and release to guide visitors through a progressive ritual of thresholds.
The Recognition
About the Silver A' Design Award
Echo Oriental Showroom is a Silver A' Design Award winner, an extraordinarily prestigious recognition granted to top-of-the-line, gorgeous, and impressive designs. Silver winners are tremendously brilliant and exceedingly creative works that illustrate the outstanding expertise, talent, and acuity of their designers. Echo Oriental Showroom is expected to be a wonderful, showpiece work that is remarkably professional and profoundly innovative. This Silver A' Design Award-winning design is a highly notable, admired invention that benefits and advances the boundaries of art, science, design, and technology. Echo Oriental Showroom is a vastly envied creation that evokes desires, introduces positive feelings, and sparks amazement and wonderment.
Interviews
Grand Interview
The golden vaulted ceiling with leaf embossing in Echo Oriental Showroom stands as one of the most visually arresting elements of the entire project, achieving a rare balance between artisanal handcraft and contemporary production precision. Could you walk us through the specific technical and creative decisions that brought this singular feature to life, and what do you believe this ceiling communicates to a visitor experiencing Echo Oriental Showroom for the very first time?
To balance handcraft with machine precision, we utilized parametric modeling to map the leaf patterns—inspired by the adjacent Taihu Park—ensuring the organic motif seamlessly conformed to the vault's curvature. These digital blueprints were translated into custom-stamped aluminum panels to achieve crisp, uniform structural lines. The panels were then finished by hand using a meticulous gold-leafing technique. This hybridized approach allowed us to eliminate the coldness of mass production while maintaining absolute structural accuracy.When a visitor transitions into the lobby bar, this ceiling communicates a sense of protective shelter and timeless luxury. It functions as a warm, shimmering canopy that softens the geometric constraints of the interior. By reflecting light downward in a diffused, golden glow, it immediately signals that the space is not merely a commercial office, but a sanctuary rooted in the poetry of nature.
Echo Oriental Showroom draws on research into Applied Spatial Psychology and Cultural Semiotics to reduce visitor fatigue and heighten emotional engagement, which is a genuinely progressive approach in the commercial real estate exhibition context. How did your findings from that research directly translate into the physical choreography of compression and release that structures the visitor journey through Echo Oriental Showroom, and what measurable or felt differences did you observe in the way people moved through and responded to the space?
Commercial exhibition spaces often overwhelm visitors with continuous, high-stimulus marketing data, which triggers cognitive fatigue. Our research in Applied Spatial Psychology led us to introduce a deliberate "sensory reset." We achieved this by funneling visitors through a low, dim, and deeply toned transitional corridor (compression) immediately following the monumental sand table area. This intentional drop in scale resets the visitor's psychological baseline before releasing them into the bright, double-height grand hall bar (release).The physical impact was immediate. Instead of rushing through the layout, visitors visibly slowed their pace upon entering the compressed zone, dropping their voices to a whisper. When they emerged into the "release" of the light-filled lobby bar, their body language opened up. This psychological transition fostered a significantly higher emotional readiness, lengthening dwell time and transforming high-pressure sales conversations into relaxed, natural dialogues.
The ancient Chinese cosmological principle of "Tian Yuan Di Fang," meaning Round Sky and Square Earth, sits at the philosophical heart of Echo Oriental Showroom, yet the project exists within a high-end contemporary commercial context. How did you navigate the interpretive responsibility of reactivating a principle with such deep cultural weight inside a space designed to serve the demands of a modern luxury market, and where do you believe the tension between authenticity and commercial application is most productively felt in Echo Oriental Showroom?
Reactivating a concept as culturally heavy as "Tian Yuan Di Fang" (Round Sky, Square Earth) requires avoiding literal historic pastiche. We treated the philosophy not as an ornamental motif, but as an organizational framework. By translating the "sky" into a minimalist, circular soft-membrane stretch ceiling and the "earth" into a clean, square floor plate anchoring the real estate model, we honored the ancient cosmological balance using entirely contemporary geometric lines and lighting tech.The tension is most powerfully felt at the exact intersection of the sand table zone. Here, cutting-edge, future-forward real estate models sit directly beneath an ancient cosmological metaphor. This juxtaposition proves that traditional philosophy is not an obsolete historical relic; rather, it is a highly functional tool capable of anchoring hyper-modern commercial real estate within a deeper cultural narrative.
Behind the Design
Press Kit
Credits, team members and technical details provided by the designer.
- Unique Properties
- Echo Oriental is a 400sqm exhibition center that redefines spatial ritual through a rigorous intersection of North-South and East-West axes. It distinguishes itself by seamlessly integrating traditional Chinese cosmology - the "Tian Yuan Di Fang" (Round Sky, Square Earth) concept - within a contemporary neo-luxury aesthetic. Unique features include a double-height sand table area under a celestial light and a golden vaulted ceiling with leaf embossing, creating a high-quality sensory dialogue.
- Dimensions & Packaging
- 400 square meters area. Single floor.
- Tags
- Exhibition Design, Sales Office, Oriental Aesthetics, Tian Yuan Di Fang, Axial Symmetry, Neo-Luxury, Botanical Motif, Green Marble, Architectural Ritual, Longgang, Spatial Narrative, Interior Design.
- Production Technology
- Conceived through hand sketch, perfected in Rhino 3D and rendered with Enscape and Photoshop
- Design Challenge
- The primary challenge was manifesting a grand, ceremonial architectural ritual within a compact 400sqm footprint. Overcoming this required precise axial planning to resolve complex circulation patterns without sacrificing the sense of scale. Realizing the golden vaulted ceiling with leaf embossing involved a technical balance between artisanal textures and modern production. The project successfully navigated the obstacle of blending historic cosmology with current luxury market demands.
- Research
- This project utilized Applied Spatial Psychology and Cultural Semiotics research to redefine real estate exhibition standards. Objectives focused on balancing ritualistic ceremonial order with botanical fluidity. Methodology involved Axial Mapping and Comparative Materiality studies. Data was collected via site-specific environmental analysis and historical research into "Tian Yuan Di Fang" cosmology. Participants included local design stakeholders and potential residents. Results showed a high-efficiency circulation flow that significantly reduced visitor fatigue. Insights reveal that "spatial compression and release" triggers emotional engagement. This research impacts the industry by demonstrating that design-driven cultural storytelling directly increases commercial perceived value and social community pride.
- Inspiration
- The design is inspired by the organic fluidity of the adjacent Taihu Park, translating botanical motifs into architectural curves. Motivated by the tension between heritage and modernity, the project explores the "Echo" of ancient Oriental philosophy - specifically the harmony of the circle and square - within a high-end commercial context. Research into "spatial compression and release" informs the transition from intimate, deep corridors to expansive, light-filled grand halls.
- Project Duration
- Project finished in February 2026, and is located in Longgang, Wenzhou, China
- Operation Flow
- The project operates through a progressive "step-by-step" ritualistic flow. Visitors interact with the space via a series of thresholds: from a high-contrast entry lobby to a monumental central core. The spatial interaction is defined by rhythm—alternating between the compression of deep, shaded corridors and the release of the bright, green-marble hall. Strategic "scenic openings" in VIP areas facilitate visual porosity, allowing the narrative of nature to permeate every interaction.
- Team Members
- Xiyao Wang
- Image Credits
- All Renderings by Xiyao Wang
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