LA5 X House of Suntory Retail Pop Up by Saina Attaoui is a highly esteemed winner of the very prestigious 2026 Silver A' Design Award in Interior Space and Exhibition Design Competition Category.
SilverInterior· 2026
LA5 X House of Suntory Retail Pop Up
Silver A' Design Award Winner in Interior Category
Verified Award Winner
Verify Award Status for #182824The Design
About LA5 X House of Suntory Retail Pop Up
House of Suntory is an experiential retail pop-up located at Hamad International Airport in Qatar. The pop-up was created in partnership with Qatar Duty Free to present Japanese artistry and tradition to travelers. The exterior takes inspiration from Machiya style wood lattices, reinterpreted in a contemporary form as a reference to the first shop of the company in Japan. Ikebana displays and storytelling elements create a calm moment within the airport. The design joins modern form with cultural heritage.
The Recognition
About the Silver A' Design Award
LA5 X House of Suntory Retail Pop Up is a Silver A' Design Award winner, an extraordinarily prestigious recognition granted to top-of-the-line, gorgeous, and impressive designs. Silver winners are tremendously brilliant and exceedingly creative works that illustrate the outstanding expertise, talent, and acuity of their designers. LA5 X House of Suntory Retail Pop Up is expected to be a wonderful, showpiece work that is remarkably professional and profoundly innovative. This Silver A' Design Award-winning design is a highly notable, admired invention that benefits and advances the boundaries of art, science, design, and technology. LA5 X House of Suntory Retail Pop Up is a vastly envied creation that evokes desires, introduces positive feelings, and sparks amazement and wonderment.
Behind the Design
Press Kit
Credits, team members and technical details provided by the designer.
- Unique Properties
- Suntory Global Spirits has unveiled its first-ever House of Suntory experiential pop-up in partnership with Qatar Duty Free at Hamad International Airport.
Designed to immerse travellers in Japanese artistry and tradition, the pop-up combines modern design with cultural authenticity. The exterior takes inspiration from Machiya-style wood lattices, reinterpreted in a contemporary form as a nod to the company’s first shop in Japan. - Tags
- Luxury, Whiskey, Pop Up
- Inspiration
- Inspired by the timeless philosophy of The House of Suntory, this experiential pop-up invites travellers to discover Japanese artistry through design, storytelling, and craftsmanship. Drawing on the heritage, the activation blends Machiya-inspired architecture with serene Ikebana displays to create a moment of calm within the airport. Through immersive storytelling, the space celebrates the harmony of tradition and innovation that defines Suntory’s whisky legacy.
- Project Duration
- Qatar, 4 months
- Team Members
- L'Atelier Five Ltd
- Image Credits
- L'Atelier Five
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