Capsules of Wonder Introductory Passageway

Capsules of Wonder Introductory Passageway
by Hong Kong Trade Development Council

• Awarded April 15, 2020
• CLIENT: Hong Kong Trade Development Council
• 5.105

Located separately in a specialized hall at the Hong Kong Watch and Clock Fair, the Salon de TE was created as a marketing component accessible to both public and media. It would contain 4 zones showcasing over 140 international watch brands. To differentiate the Salon de TE apart, the event organizer requested an 1800 square meter introductory passageway design. From this, an interactive experience to engage the visitors was created under the concept Capsules of Wonder. Besides this challenge, only 3 days were allowed for the onsite production.