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Warm honey-toned timber slats rise from floor to ceiling in JSD SPACE DESIGN's Yuanfang Fine Club Commercial Space, forming an organic tree-like column that anchors the composition while radiating…

Yuanfang Fine Club Commercial Space by Jsd Space Design is a highly esteemed winner of the very prestigious 2020 Golden A' Design Award in Interior Space and Exhibition Design Competition Category.


GoldInterior· 2020

Yuanfang Fine Club Commercial Space

by Jsd Space Design

Client: Jsd Space Design

Golden A' Design Award Winner in Interior Category

27,655

Verified Award Winner

Verify Award Status for #91371

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The Design

About Yuanfang Fine Club Commercial Space

Yuanfang Fine Club is a real estate sales office in Beijing that also serves as a club for urban life. The interior covers 745 square meters. Design elements are taken from the theme of a seaside vacation and arranged in a regular form that links the spaces. Areas for vacation experience, food culture, art, children and a bar with afternoon tea are combined. A large fish tank forms the reception desk. Wave patterned wood, wave patterned floor paint, arc shaped lines and soft tones replace sharp edges. The intent is to offer many life scenes in one place.

The Recognition

About the Golden A' Design Award

Yuanfang Fine Club Commercial Space is a Golden A' Design Award winner, an immensely prestigious recognition granted to first-rate, marvelous, and outstanding designs. Golden winners are exceedingly innovative, visionary, and glamorously dazzling creations that reflect the prodigy, wisdom, and prowess of their designers. Yuanfang Fine Club Commercial Space is expected to be a highly praised, trendsetting, and monumental invention that delivers unprecedented value. This Golden A' Design Award-winning design is a spectacular, respected project that highly benefits and advances the boundaries of art, science, design, and technology. Yuanfang Fine Club Commercial Space creates intense feelings of desire, evokes passion, encourages creativity, and fascinates us.

Where to Get It

Luxury Commercial & Residential Interior Design

We create award-winning interiors for sales offices, hotels, clubs, and luxury residences. Specializing in multi-functional spaces that blend innovation with elegance, we partner with leading developers to transform visions into immersive experiences. Discover how we can elevate your next project.

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Behind the Design

Press Kit

Credits, team members and technical details provided by the designer.

Unique Properties
It is not only a real estate sales office, but also a reconstruction of urban life. Designers use modern architectural thinking to extract design elements from the theme of seaside vacation, and extend a regular form to build the relationship between space. Besides, it integrates such functional areas as vacation experience, food culture, art enjoyment, children's space and bar afternoon tea, trying to subvert the well-behaved lifestyle of most urban people.
Dimensions & Packaging
The project covers a total of 745 square meters. Designers decorate a structural column in the atrium area into a giant and modern tree, with fluent lines and disparate lighting around it. The bow shaped bar shows the freedom, combined with the fish chandeliers, gives people the experience of seaside vacation. VIP room with the theme of fishing, all around of the room with arc-shaped electric glass wall. Children's district shows childlike innocence and delight.
Tags
Interior, Commercial, Sales Center, Vacation experience, Ocean elements, Natural, Elegant, Cultural,
Production Technology
The front desk, consisting of a large fish tank, serves as the highlight of the reception area. With the wave wood decoration of smallpox and wall and the artistic floor paint of wave pattern, the leisure atmosphere of seaside vacation is refreshing. The computer negotiation area adopts the real-time interconnection system, allowing customers to get the real-time information and experience the sense of technology brought by the data age.
Design Challenge
The characteristics of independent and closed immersion of the restaurant subverts the traditional dining mode. The new media art of 360-degree holographic projection is putted to use on the interior of the space, which brings fantastic visual impact and artistic tension to the guests, and realizes the dining environment of various scenarios. At the same time, through the immersive interactive experience, we can get the feeling of being there.
Research
Yuanfang Fine Club is located in the golden section of Dongfeng North Bridge in Chaoyang District, Beijing, overlooking Beijing Sun Park and International CBD. It gathers the most advanced art design in the world, a single life scene has been difficult to survive here for a long time. Designers use modern architectural thinking to extract design elements from the theme of seaside vacation, and extend a regular form to build the relationship between space.
Inspiration
In recent years, under the background of consumption upgrading, people's living habits are undergoing major changes. It becomes particularly important for how to meet the needs of different life scenarios of target customers, while giving consideration to consumers' sensory experience and thinking identity. Therefore, designers are trying to change the unchanged lifestyle of most urbanites with a diversified, changeable and multi-dimensional Club operation model.
Project Duration
The project started in February 2018 in Beijing and finished in May 2018 in Beijing.
Operation Flow
The streamlined art decoration fits the tone of the whole space. A large number of arc design instead of sharp edges and corners, and soft tones eliminate the cold and hard touch.
Patents
Copyrights belong to JSD SPACE DESIGN, 2018.
Team Members
Jian Xu
Jie Zheng
Yang Yang
Image Credits
Image #1: Photographer Xiaowen Jin, Entrance, 2018.
Image #2: Photographer Xiaowen Jin, Reception Hall, 2018.
Image #3: Photographer Xiaowen Jin, Computer Negotiation Area, 2018.
Image #4: Photographer Xiaowen Jin, Bar, 2018.
Image #5: Photographer Xiaowen Jin, VIP Room, 2018.

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Good Design Deserves Great Recognition

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