Gold Interior Space and Exhibition Design · 2020
Feili Yundi Sales Center
by Puhui Design
- A' Design Award 2020 Gold Winner in Interior Space and Exhibition Design
- Awarded April 15, 2020
- CLIENT: Puhui Design
- Estimated Number of Design Views: 17,026
- Verification code 6CC301AD9C · Verify this award
About Feili Yundi Sales Center
Feili Yundi is a sales center located next to Tianjin Lake in Taicang, China. The three-story building stands on sloping land and is planned to serve later as a community activity center. The interior follows a green concept, so the function of the space was changed without any demolition. A long-span structure and a continuous arc blur the relation between the floors and increase the sense of layering. Art paint and colored terrazzo cover the curved surfaces. Abstract elements give the sales center a calm and open character.
The Feili Yundi Sales Center by Puhui Design exemplifies the refined sensibilities of contemporary commercial interior architecture, where spatial experience and material poetry converge to create environments that transcend mere function. This work, recipient of recognition from the A' Design Award, demonstrates the studio's masterful command of threshold architecture through the commanding curved portal that frames and mediates entry into the principal gathering space. The compositional strategy appears to draw upon classical architectural traditions of the enfilade and processional sequence while translating these conventions into a distinctly contemporary idiom characterized by organic geometries and restrained chromatic sophistication. The sweeping teal wall installation with its integrated brass accent band and rhythmically placed pendant globes suggests careful consideration of how architectural elements can simultaneously define space, direct movement, and provide visual delight. Material selections demonstrate thoughtful curation: the pale terrazzo flooring establishes luminous continuity while the sculptural seating elements, with their abstracted organic forms reminiscent of mid-century modernist experimentation, introduce playful volumetric interest without disrupting the overall tranquility. The chromatic strategy employs a predominantly neutral foundation punctuated by the decisive teal accent and the singular botanical arrangement whose yellow-green vessel provides calculated chromatic tension. Natural light, filtered through generous sheer curtains, suffuses the space with qualities of gentleness and calm that seem essential to the contemplative atmosphere the design cultivates. One might observe how the curved archway creates a psychological threshold, preparing visitors for transition into a realm of aesthetic consideration. The viewer is invited to contemplate how spatial design shapes not merely physical navigation but emotional and psychological experience.
Press Kit
- Unique Properties
- The design takes full advantage of the large-spanned modern structure and the endless loop of arc to fuzz the floor relations visually and to promote the space layering and memory point. The coherent shape is the core of space, in which the spatial experience and functional demands are integrated to create a unique and high-quality space.
- Dimensions & Packaging
- Through infinite loop of space, the design use abstract elements to give people the best pace experience. The long-span structure blurred the overlapping space relationship, and the possibility of space symbolizes the infinite change and infinite hope in life.
- Tags
- sales center, interior, modern, curved, environment protection
- Production Technology
- The main materials used in this project are art paint and colored terrazzo. The material choices throughout the sales center are made with the curved surface shape and their artistic and spatial atmosphere.
- Design Challenge
- The challenges of the project are how to break through the traditional sales space in the limited space and how to deal with the relationship between the height and void structure. The designers took advantage of long-span structures to blur the connection of floors, thus achieving the desired effect to a certain extent. The main challenge in construction lies in the production of shaped metal. Through continuous research and development on-site, new construction process is finally determined to achieve the current effect.
- Project Duration
- The project was designed in January 2019, and finished in July 2019 in Taicang, Jiangsu, China.
- Operation Flow
- Based on the modern architectural style of the sales office, the interior is designed to create a high-quality and contextual experience. The designer jumped out of the traditional style and created a new experience in the space structure. Through careful placement of art installations, the designer followed the clear flow of space and used materials and colors to build an immersive environmentalism experience pavilion. The project is a return to truth and a benefit Journey.
- Research
- Located next to Tianjin Lake in Taicang City, the project is a three-story building on a sloping land. It was used as a sales center in the early stage and a community activity center in the future. Following the design concept of green and environmental protection, the function of space has been changed without any demolition. Different from typical sales office, it has more aesthetic meaning and living phylisophy.
- Inspiration
- Inspired by the infinite possibilities of life, the sales center adopts limited abstract elements to express the infinite longing and possibilities in the future.
Colors of Feili Yundi Sales Center
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