Bronze Furniture Design · 2020
Marcello Dining Table
by Havani
- A' Design Award 2020 Bronze Winner in Furniture Design
- Awarded April 15, 2020
- CLIENT: Havani
- Estimated Number of Design Views: 26,659
- Verification code 93AD2486E7 · Verify this award
About Marcello Dining Table
Havani's new Marcello Table has the right shoulders to carry a soulmate in style. A uniquely finished stone or wooden tabletop. Available in 4 different metals and 67 colors, this very fine frame with 1 cm thin legs, can reach lengths up to 3 meters, even with exceptional marble tops. The quarter round edge finish flows almost seamlessly from the frame into tabletop and guarantees a very comfortable position for users' wrists and forearms. The Marcello table is 100 percent made in Belgium and delights users with a unique look and feel experience, luxurious materials, and tremendous durability.
Press Kit
- Unique Properties
- Available in 4 different types of steel and 67 powder coating colors, this unique frame with its 1 cm thin and elegant legs, can reach lengths up to 3 meters, even with a rare marble top. Marble stone slabs are only available from 230 cm length to 270, but almost never to 3 meter. The prolongued tabletop design of the Marcello solves this problem.
The quarterround edge finish flows almost seamlessly from frame into tabletop and guarantees a very comfortable position for users' wrests and forearms. The Marcello table is 100% made in Belgium by local family companies that specialize in the materials individually. - Dimensions & Packaging
- 1800 mm x 920 mm x 750 mm, 2200 mm x 920 mm x 750 mm, 2600 mm x 920 mm x 750 mm, 3000 mm x 920 mm x 750 mm. *1000 mm width instead of 920 mm width available as well.
- Tags
- dining table, design table, diningtable, designtable, marbletable, marble, granite, quartzite, radius, look&feel, shoulders, marble table, steel table, corten steel, weathering steel, bending steel, stainless steel 304, stainless steel 316, 1cm, 1cm legs, elegant
- Production Technology
- Forged frame from bent and lasered massive steel sheets, stainless steel sheets or authentic Corten steel sheets, with a natural stone, composite stone or wooden tabletop. The frame can be powder coated in 67 Ral colours, in matt or structured finish. Natural stone tabletops are available in 6 marbles, 2 granites and 2 quartzites, most of them with optional surface finishes. European Oak, marble and quartzite are used for indoor. Only granite and Belgian Blue Limestone can be used outdoors but only Granite can be combined with authentic Corten Steel because of characteristics.
- Design Challenge
- Sitting at the long side of the table and pushing the table in front of you, a type of minor elasticity shaking occured for approximately 1 minute. From that moment on at prototype 1, every prototype followed was a trial and error to strengthen the design without compromising its minimalistic and thin design.
- Project Duration
- The project started in October 2018 in Wortegem-Petegem, Belgium and finished in November 2019, and was exhibited in Maison et Objet in January 2020.
- Operation Flow
- Our methods are based on the 3 main feelings that drive emotional product experience and behaviour.
1. Usefulness: Stability-engineered furniture that's durable and offers practical value, can be useful in multiple ways.
2. Pleasantness: Marcello's design is meant to Delight users with unique Look and Feel effects, whilst eliciting positive emotions.
3. Rightfulness: With generations of experience together with expertise partnerships, Marcello has a beautiful design that is durable and usable with luxurious materials and unique finishes. - Research
- We had to find the right thickness of steel to match with a possible radius of the stone fabrication. Further on we had to use the old Research & Development tactic, "trial and error", to continue because elasticity occurs when you bend steel. Once that was solved, we focused on lasering another concave design in the legs for design purposes as well as focussing on the seams, which had to be thin and perfectly alligned.
- Inspiration
- Havani initially started as a Business School project 3 years ago. I wanted to create original designs with bended steel sheets and because most marble slabs are available in 230 to 270 cm length but never to 3 meter, by prolonging the tabletop, I could still provide 3 meter tables.
The persistence and tenacity to develop these shoulders, reminded me of a typical sleeveless shirt that is called "Marcelleke". Originating from a former World Boxing Champion Marcel Cerdan, who cut off the sleeves of his sporting outfit because of extensive sweating. - Patents
- "Patented EUIPO Nr 006645677-0001 Tre Maschi BVBA 2019
Colors of Marcello Dining Table
Design Interview about Marcello Dining Table
An elegant rectangular table with fine lines but that's stable with a natural stone top
To achieve an original design
Continue to market it
1,5 years
Because I wanted to design it.
All parts of this design are produced by local family companies, each specialised in the material individually.
The current market trend and competitors designs in the same segment that weren't that good.
Someone who can afford to buy a design table in this price range and who has the same taste as us.
The legs.
Marcello comes from the dutch word "Marcelleke", which comes from a french formal ex World Boxing Champion, Marcel Cerdan, who cut off the sleeves of its sporting outfit because of sweating. We consider the legs of the Marcello design table, as 'shoulders'.
trial and error
the legs ('shoulders')
Freelance engineer
not a big role.
Primary and secondary market research
Elasticity problems with earlier prototypes.
marketing
How to overcome elasticity problems