Seda Portable Speaker by Arvin Maleki and Ayda Mohseni is a highly esteemed winner of the very prestigious 2020 Silver A' Design Award in Digital and Electronic Device Design Competition Category.
SilverConsumer Electronics· 2020
Seda Portable Speaker
by Arvin Maleki and Ayda Mohseni
Client: Futuredge Design Studio
Silver A' Design Award Winner in Consumer Electronics Category
Verified Award Winner
Verify Award Status for #95434The Design
About Seda Portable Speaker
Seda is an intelligence technology base functional device. The pen holder in the center is a space organizer. Also, digital features as the USB port and Bluetooth Connection make it as a portable player and speaker with a home area use adaption. A light bar embedded in the external body works as a desk light. Also, the appealing look of luxurious makes it so appeal home-ware could be used in interior design. Also, using the space in a better way is one of the essential features of Seda.
The Recognition
About the Silver A' Design Award
Seda Portable Speaker is a Silver A' Design Award winner, an extraordinarily prestigious recognition granted to top-of-the-line, gorgeous, and impressive designs. Silver winners are tremendously brilliant and exceedingly creative works that illustrate the outstanding expertise, talent, and acuity of their designers. Seda Portable Speaker is expected to be a wonderful, showpiece work that is remarkably professional and profoundly innovative. This Silver A' Design Award-winning design is a highly notable, admired invention that benefits and advances the boundaries of art, science, design, and technology. Seda Portable Speaker is a vastly envied creation that evokes desires, introduces positive feelings, and sparks amazement and wonderment.
Where to Get It
Award-Winning Industrial Design Services
We transform innovative concepts into meaningful products through our expertise in industrial design, merging Persian heritage with cutting-edge technology. Our multidisciplinary approach spans product development, brand identity, and UI/UX design. With international recognition including Gold at A' Design Award, we create experiences that inspire engagement and elevate brands.
Contact UsInterviews
Design Interview
What is the main principle, idea and inspiration behind your design?
Integrating technology, and aesthetics has resulted in creating a sense of relaxation in the use of technological gadgets for all users, along with multifunctional for the appeal and optimum use of space, which have been Seda 's main design ideas.
What has been your main focus in designing this work? Especially what did you want to achieve?
Design a tool with several functional features that make the use of space optimal and also add beauty to the environment. The desk is usually very crowded, Seda helps to manage the workspace better and, of course, add to its charm.
What are your future plans for this award winning design?
We are going to produce it. We design to make my idea real.
Grand Interview
Your innovative integration of a pen holder within Seda Portable Speaker challenges traditional speaker design - could you elaborate on how this multifunctional approach emerged from your creative process?
The idea of integrating a pen holder within Seda originated from the need to create a multifunctional device that goes beyond typical speaker functionality. We wanted Seda to not only deliver high-quality audio but also serve as a practical desk accessory. By combining technology with space organization, Seda enhances modern workspaces, offering both utility and elegance in one compact design.
The ambient light bar feature of Seda Portable Speaker creates an intriguing fusion of illumination and audio - what inspired you to incorporate this distinctive element, and how does it enhance the user experience in home environments?
The ambient light bar was inspired by the desire to create a relaxing atmosphere that complements the audio experience. By incorporating soft lighting, Seda transforms any room into a cozy environment, making it perfect for both work and leisure. This fusion of light and sound enriches the user experience, adding an extra layer of functionality that goes beyond traditional speakers.
Seda Portable Speaker's cylindrical form factor appears to be both aesthetically pleasing and functionally purposeful - could you walk us through the evolution of this design choice and how it optimizes both space utilization and sound projection?
The cylindrical form of Seda was chosen for its ability to optimize space while enhancing sound projection. This shape allows for a 360-degree audio experience, ensuring that sound is evenly distributed throughout the room. Additionally, the cylindrical design supports the integration of multiple features, such as the pen holder and light bar, without compromising aesthetics.
Behind the Design
Press Kit
Credits, team members and technical details provided by the designer.
- Unique Properties
- Seda is an intelligence technology base functional device. The pen holder in the center is a space organizer. Also, digital features as the USB port and Bluetooth Connection make it as a portable player and speaker with a home area use adaption. A light bar embedded in the external body works as a desk light. Also, the appealing look of luxurious makes it so appeal home-ware could be used in interior design. Also, using the space in a better way is one of the essential features of Seda.
- Dimensions & Packaging
- Diameter 200 mm, Height 200 mm, Wireless Portable Speaker, Synced-up mode
- Tags
- Wireless, portable, speaker, Nature, carved, Seda, space, electronic, device
- Production Technology
- Bluetooth technology has used for making Seda a portable device. Also, light ribbon and touch control panel are other significant features of it.
- Design Challenge
- Creating an appeal and useful device on the base of technology was so critical. Designing and implementing the form of Seda was the most challenging part of the process.
- Research
- The necessary information about nature formation and specifications gathered through the internet and books. The resource of aesthetics aspects and design issues are books and experts' knowledge.
- Inspiration
- Integrating technology and aesthetics has resulted in creating a sense of relaxation in the use of technological gadgets for all users, along with multi functional for the appeal and optimum use of space, which have been Seda main design ideas.
- Project Duration
- It started in Tehran, Iran in March 2019 and finished in May 2019.
- Operation Flow
- Seda could be connected to other devices like a mobile phone through Bluetooth technology, the media player control panel embedded in the body of it for controlling the media. Besides, a light line has implanted around it for providing environmental light. A rotational role in the center of Seda body is used for ordinary writing or drawing tools organizing.
- Team Members
- Ayda Mohseni
- Image Credits
- Image#1: Creator Arvin Maleki, Seda, 2019
Image#2: Creator Arvin Maleki, Seda, 2019
Image#3: Creator Arvin Maleki, Seda, 2019
Image#4: Creator Arvin Maleki, Seda, 2019
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