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Warm ochre and burnished bronze tones establish an immediate atmosphere of refined opulence within DAS Design Co.,Ltd's Greenland Group Zhenshui Town Sales Center, where towering vertical columns clad
DAS Design Co.,Ltd's Greenland Group Zhenshui Town Sales Center presents a masterful architectural composition captured at the liminal threshold between day and evening, where a crystalline reflecting
Warm timber slats and cool charcoal-framed glazing establish the compositional armature of DAS Design Co.,Ltd's Greenland Group Zhenshui Town Sales Center, where double-height fenestration dominates t
Ascending toward the ceiling plane, a monumental architectural gesture unfolds through the interplay of warm honey-toned timber beams arranged in a complex, interlocking geometric lattice that dominat
Polished grey marble flooring extends across the foreground with mirror-like reflectivity, creating perfect inverted duplications of the architectural elements above and establishing immediate materia

DAS Design Co., Ltd

Gold Interior Space and Exhibition Design · 2020

Greenland Group Zhenshui Town Sales Center

by DAS Design Co.,Ltd

  • A' Design Award 2020 Gold Winner in Interior Space and Exhibition Design
  • Awarded April 15, 2020
  • CLIENT: DAS Design Co., Ltd
  • Estimated Number of Design Views: 43,303
  • Verification code 3E3EDAFB31 · Verify this award
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About Greenland Group Zhenshui Town Sales Center

Greenland Group Zhenshui Town is a sales center located in Zhengzhou, Henan Province, China. The interior covers 5200 square meters and draws on the regional culture of the Central Plains. The spatial structure extracts elements of Chinese mortise and tenon joints, screens and grilles, which are deconstructed and reorganized in a contemporary way. An almost fully symmetrical layout creates a sense of ritual. Tall screens divide the negotiation area and provide privacy. Marble, wood veneer, stiffened fabric and brushed materials are used.

Situated within the evolving traditions of contemporary Asian hospitality and commercial interior design, this commanding lobby space by DAS Design Co.,Ltd demonstrates an accomplished synthesis of monumental architectural gesture and intimate human-scaled experience, achieving what might be termed a secular sacred space appropriate for twenty-first century commercial ceremonial functions. The designers appear to have drawn upon classical colonnade traditions while translating these references through a distinctly contemporary material vocabulary—the warm bronze-toned vertical panels suggest both the gravitas of ancient processional architecture and the refined minimalism of contemporary luxury aesthetics. The composition's technical achievement lies particularly in its management of scale relationships: the soaring double-height volume could easily overwhelm, yet through careful deployment of furniture groupings, the rhythmic punctuation of glowing floor lanterns, and the horizontal banding of ceiling louvers, the space maintains approachability while preserving its impressive verticality. The central chandelier emerges as a particularly noteworthy element, its organic nest-like form composed of delicate white filaments providing essential visual and conceptual counterpoint to the architectural rigor surrounding it—nature's apparent randomness engaging in dialogue with geometry's precision. The chromatic strategy demonstrates sophisticated understanding of warm-cool color dynamics, with the enveloping honey and bronze tones creating psychological warmth while the cool grey marble floor and slate upholstery provide grounding counterbalance. One might observe how the transparency of the glazed wall at right introduces temporal variation through changing daylight, ensuring the space transforms subtly throughout the day while maintaining its essential character. The coral specimens displayed as sculptural objects suggest an appreciation for natural form that resonates with the organic chandelier above. Viewers are invited to consider how such spaces function as contemporary thresholds—liminal environments where commercial transactions become elevated through architectural ceremony into experiences of aesthetic contemplation and cultural aspiration.

Press Kit

Unique Properties
Using of regional culture, inheriting Oriental, cultural and sensory aesthetics, this space presents the magnificence and temperament of Central Plains. The spatial structure extracts the elements of Chinese Mortise-Tenon, deconstructs and reorganizes the house from the carrier of residence, and presents it in a contemporary way. At the same time, the towering screens in the negotiation area divide the space, while ensuring requirements of privacy it provides adaptability and abstract elegance.
Dimensions & Packaging
Project Area:5200 sqm
Category: Sales Center
Tags
Oriental, regional culture, mortice and tenon joint, grille, aesthetics
Production Technology
Marble, wood veneer, stiffened fabric, brushed material
Design Challenge
Due to the large scale of the space, it's difficult to control the overall spatial scale. At the early stage, the design team specially experimented the interior space model many times and built a partial sample room of the project on site with the construction team so as to achieve the best spatial effects of the whole project.
Project Duration
Duration: 2017.05-2019.07
Location: Zhengzhou,Henan Province, China
Operation Flow
The spatial structure blends with multiple cultural elements like mortice and tenon joint, screen and grille, rendering the space full of historic and cultural significance. An almost entirely symmetrical layout creates a sense of ritual and makes people be in awe of Oriental cultures. The towering screens in the negotiation area divide the space, ensuring privacy and creating a varying and elegant space.
Research
From tone to structure of the space, every detail features regional culture. By extracting traditional cultural elements and regional cultural elements, such as Mixian county jade, mortice and tenon joint, Kuiwen, totem and traditional screen, etc., the project enjoys profound cultural ambience and embraces a brand new culture at the same time. Moreover, the abstract and elegant environment interprets the great integration of soft decoration and artistic works into the space.
Inspiration
Located in Quliang, Zhengzhou, the project inherits Oriental, cultural and sensory aesthetics to present the magnificence of the Central Plains with regional culture and enrich emotional experience from the perspectives of five senses.
Image Credits
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