Light Sales Office by Ying Zhang is a highly esteemed winner of the very prestigious 2020 A' Design Award in Interior Space and Exhibition Design Competition Category.
IronInterior· 2020
Light Sales Office
by Ying Zhang
Client: Fenhom·Urodesign studio
A' Design Award Winner in Interior Category
Verified Award Winner
Verify Award Status for #96471The Design
About Light Sales Office
Light is a sales office interior located in Shenzhen, China, with an area of 1,200 square meters. The design uses changing light to give each area a different atmosphere. The entrance hall is quiet and elegant, and arc elements guide the eye forward. The sand table area is calm and open, with a height of eight meters that draws attention to the central sand table. The negotiation area is open, with models placed along the center line. Materials include wood finishes, marble, brushed stainless steel and wooden grating.
The Recognition
About the A' Design Award
Light Sales Office is an Iron A' Design Award winner, a prestigious recognition granted to good designs that meet the professional and industrial requirements expected from well-designed creations. Iron winners demonstrate great skill, high specialization, expert understanding, and creative capacity of their creators. Light Sales Office is expected to be a highly regarded, admired, and cherished creation that is practical and innovative. This Iron A' Design Award-winning design integrates industry best practices and has competent technical characteristics linked with know-how and talent. Light Sales Office is respected for its thoroughness and is designed to provide quality of life improvements that help make the world a better place.
Interviews
Grand Interview
Your innovative approach to light choreography in Light Sales Office, particularly the transition from static to dynamic atmospheres, is captivating - could you elaborate on how you developed this concept of treating light as a dancer on stage?
In the lighting design of the Light & Shadow Sales Gallery, we regard light as a “stage dancer.” Static lighting establishes the spatial order, while dynamic effects—created through rhythm, scene transitions, and interactive triggers—bring the space to life. Light dances between brightness and shadow, narrating the story of the space through rhythm and contrast. This seamless transition from stillness to motion creates an immersive experience filled with both ceremony and participation for every visitor.
The 8-meter-high sand table area in Light Sales Office creates a striking spatial experience - what inspired your decision to incorporate such dramatic vertical space, and how does this height contribute to the overall emotional journey you aimed to create?
In the 8-meter-high sand table area, we aimed to create a dual experience of visual impact and emotional resonance through the use of extreme vertical space. The design draws inspiration from the tangible expression of urban landmarks—by amplifying the sand table’s presence with extraordinary height, it becomes the spatial core. As visitors look upward, they experience an awe similar to that of facing a city skyline. Immersed in observation, they begin to envision future living or commercial scenes. Ultimately, the “height of the space” transforms into an “emotional elevation,” guiding visitors from visual perception to emotional connection.
Your integration of wooden gratings and brushed stainless steel in Light Sales Office presents an intriguing material dialogue - how did these specific material choices enhance your vision of light manipulation throughout the space?
The combination of wooden grilles and brushed stainless steel allows precise control of light and shadow through their contrasting properties. The wooden grilles soften and filter light, adding warmth and a sense of calm, while the brushed stainless steel reflects it, enhancing spatial refinement and depth. This dialogue between softness and strength—absorption and reflection—creates a dynamic interplay of light, perfectly embodying the design vision of harmony between nature and technology.
Behind the Design
Press Kit
Credits, team members and technical details provided by the designer.
- Unique Properties
- Through the design of light changes, in each space produced in the emotional is different. The lighting atmosphere in the entrance hall is quiet and elegant, and the arc elements guide people's eyes to follow. After entering the sand table area is calm and atmospheric, into the space after the eyes will be attracted by the central sand table ; Turn to the rest negotiation area, the space is open, the models as a space separated in the center line, can be noticed by everyone passing by...
- Dimensions & Packaging
- Area: 1, 200sqm
68000mmx32600mmx10000mm - Tags
- Sales Office，light，Interior，
- Production Technology
- wood finishings,marble, brushed stainless steel, wooden grating
- Design Challenge
- In the space, we will consider the influence and change of light on the interior, hoping to convey different space atmosphere through the design according to the space function: quiet or lively? For example, in the reception area at the entrance, we extracted elements from the relatively low-key and plain fence with a sense of enclosure. Through deliberate design, the facade shape with a unique sense of ceremony was formed. In the central core tube, we added the use of light curtain in the upper and lower part, so that the visual focus of the whole space was concentrated on the front desk. ... From "static" to "dynamic" an atmosphere change, we do a lot of research and deliberation.
- Research
- The key to our research is to use light in different ways to guide and create different feelings of interior space.
- Inspiration
- The project was inspired by the changing relationship of light in the building. In the space, the light will change with different architectural structures, like a dancer on the stage, sometimes quiet and sometimes lively, showing us her beauty.
- Project Duration
- The project site is in Shenzhen City, China. Now the design is completed and expected to begin construction in October 2020.
- Operation Flow
- The whole sales office meeting includes sand table area, negotiation area, reception area and other display and commercial functions. The whole space is divided into the first reception area. Turn right into an empty sand table area with a height of 8 meters and the reception area.
- Patents
- Designed by Fenhom·Urodesign
- Team Members
- Chief Designer: Ying Zhang and Design Team: Mingzhi Chen
- Image Credits
- Image #1: Fenhom·Urodesign studio
Image #2: Fenhom·Urodesign studio
Image #3: Fenhom·Urodesign studio
Image #4: Fenhom·Urodesign studio
Image #5: Fenhom·Urodesign studio
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