Pass On Photo Series by Eduardo Dulla is a highly esteemed winner of the very prestigious 2020 Bronze A' Design Award in Photography and Photo Manipulation Design Competition Category.
BronzePhotography· 2020
Pass On Photo Series
Client: Eduardo Dulla
Bronze A' Design Award Winner in Photography Category
Verified Award Winner
Verify Award Status for #96678The Design
About Pass On Photo Series
Pass On is a photographic series built around the image of a message sealed inside a bottle. Each photograph is inspired by a single word, such as hope or fraternity, and represents that word through its meaning or through a real event. The same three elements, a message, a bottle and water, appear in every image, yet each theme is treated in a different way. Sets, special aquariums and specific mechanisms were built for the pictures. The digital images combine interference and image fusion, and are printed with inkjet on cotton paper.
The Recognition
About the Bronze A' Design Award
Pass On Photo Series is a Bronze A' Design Award winner, a highly prestigious recognition granted to outstanding designs distinguished by creativity, ingenuity, and astuteness. Bronze winners are amply skillful and strikingly creative artifacts that authenticate the vast experience, imagination, and resourcefulness of their designers. Pass On Photo Series is expected to be a highly regarded, admired, and cherished object that is notably professional and innovative. This Bronze A' Design Award-winning design incorporates best practices in art, science, design, and technology, and is excellent for its attention to detail. Pass On Photo Series splendidly satisfies needs, touches desires, charms feelings, and appeals to curiosity.
Interviews
Design Interview
What is the main principle, idea and inspiration behind your design?
Surrounded by newspapers about tragic acidents in my country and the terrible situation of people at war around the world, I felt the need to try, to look for other facets of humanity. Especially and mainly for being a father and seeing as a real obligation to mantain positive feelings and visions and not allowing the disappointments that time steals from me to discourage or prevent the possible gigantic and powerful dreams of new generations. I then believed that the old story of the castaway throwing his last wish into the sea would be a direct, almost childlike way to inspire this photographic series. The first photo was called Hope.
What has been your main focus in designing this work? Especially what did you want to achieve?
Hope was the main focus of this work. Touch people with good, positive words. The fotos are inspired by the meaning of the words thar for me coul help solve diferente events. Presenting true andu nique images Always photographing the same object was my focus and my biggest challenge.
What are your future plans for this award winning design?
Photograph as many good words as possible. Some I already have planned, others I still look for the appropriate representation. My dream is to be able to set up na exhibition with this work.
Behind the Design
Press Kit
Credits, team members and technical details provided by the designer.
- Unique Properties
- This photographic project seeks to present and represent "words" in a photograph, combining the literal and the subjective.
- Dimensions & Packaging
- digital photography, printed with inkjet on cotton paper the photographs have variable format, long side about 800mm
- Tags
- message in a bottle, photo digital, photo manipulation, mankind,
- Production Technology
- Photos made with Canon digital camera and lenses. In studio, lighting equipment from Broncolor, Elinchron, Arri and Dedolight was used. All photos of this series have interference and image fusion.
- Design Challenge
- The same elements were used, message, bottle and water in all images but the themes were treated differently, make viable the means of production and adapted to the meaning or inspiring event of the photo.
- Research
- Each photo in this series is inspired by a word and, to represent it, has been chosen, an event or its own meaning.
Books, movies, newspaper news, served as a reference for the realization of this project.
Then the idealization of the image, the roughs in drawings and from there the effective and specific production for each photo.
Experiments were performed, set designs were built, special aquariums were set up, specific mechanisms were created for these photos. - Inspiration
- The initial idea of this series of photographs is the story about the isolated castaway throwing overboard its perhaps ultimate distress call.
Despair? It can be considered one of the greatest displays of hope possible.
The photos of the messages on the bottles were inspired by their very meaning or a specific event such as "Same Blood" for terrorist attacks in Paris; "Reverse of Courage" for the terrible disasters in Mariana and Brumadinho. - Project Duration
- The project started in July 2017 and is yet in progress.
- Operation Flow
- The photos were taken with the intention of proposing reflection on our attitudes towards the message written inside the bottle, questioning whether these messages are really important and worth sharing.
- Patents
- all rights reserved Eduardo Dulla
- Team Members
- Collaborator and set designer:Regiane Mancini.
Collaborator:Judite Scholz.
photography assistant:Tiago Matos.
image handling and manipulation: Adilson Tucão.
image handling and manipulation: Jujuba Digital. - Image Credits
- all photos Eduardo Dulla
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