Gold Interior Space and Exhibition Design · 2020
Be Fly Utopia Sales Center
- A' Design Award 2020 Gold Winner in Interior Space and Exhibition Design
- Awarded April 15, 2020
- CLIENT: Longer Design
- Estimated Number of Design Views: 15,581
- Verification code 46051ED686 · Verify this award
About Be Fly Utopia Sales Center
Be Fly Utopia is a sales center located in Chongqing, China, covering 225 square meters. The design combines a coffee shop, a library and a life experience hall within one interior. The first floor holds the coffee area, with 300 by 1200 millimeter gray floor tiles and a counter finished in neutral gray bricks. The staircase, bookcase and bar use light wood tones. A tall bookcase rises beside the stairs to the second floor. The ceiling of the negotiation area follows the original sloped roof and uses two folding plates. The intent is a warm and natural space for the future community.
Longer Design's Be Fly Utopia Sales Center represents a distinguished contribution to contemporary commercial interior practice, exemplifying the current discourse around creating experiential retail environments that transcend transactional function to offer moments of genuine spatial pleasure and contemplative pause. The design demonstrates masterful command of material warmth and natural light orchestration, deploying an expansive timber ceiling plane that immediately establishes a sense of domestic intimacy within what might otherwise register as an institutional commercial volume. This approach suggests awareness of contemporary hospitality-influenced retail strategies, where the boundaries between residential comfort and commercial purpose dissolve to create environments of dwelling rather than mere passage. The furniture program reveals careful curatorial sensibility, assembling pieces that evoke mid-twentieth-century Scandinavian design traditions—their organic forms and honest material expressions contributing to an atmosphere of cultivated refinement without ostentation. Particularly noteworthy is the integration of biophilic elements throughout the spatial composition; living plants suspended at various heights and positioned within custom timber boxes create visual rhythm while introducing the psychological benefits of natural elements within the built environment. The chromatic strategy demonstrates sophisticated restraint, building warmth through accumulated earth tones rather than bold chromatic statements, allowing material textures and natural light variations to provide visual interest. The wire-frame sculptural element at center introduces a counterpoint of geometric abstraction, its ethereal presence creating dialogue between the substantiality of the surrounding furnishings and the poetic possibilities of spatial void. The overall effect invites contemplation of how commercial spaces might honor human needs for beauty, comfort, and connection to natural materials while fulfilling their programmatic requirements with elegance and intelligence.
Press Kit
- Unique Properties
- The designer abandons the design concept of focusing on marketing and decoration in the traditional sales office, and integrates the concepts of coffee shop, library and life experience hall into the design, aiming to create a warm life experience center for the community, so that people can feel the humanistic care of the design team and the construction unit in the early stage of the house purchase, and also let everyone here can see the true life of the community in the future status.
- Dimensions & Packaging
- The project covers a total of 225 square meters. Different from the new experience of the traditional sales department, this case uses natural materials and colors to create a relaxed, friendly and warm atmosphere.
- Tags
- Interior, Sales Office, Modern, Simple, Natural, Industrial Style, Be Fly Utopia
- Production Technology
- The first floor mainly carries the functions of the coffee shop, which is relatively fashionable in material selection. The ground adopts 300 times 1200 gray tiles, which are randomly patterned on the surface, deliberately giving the impression of years of polishing. The counter top uses the bread bricks popular in recent years, and neutral gray tone is selected. The staircase, bookcase and bar use the log color to render the whole space fresh and natural.
- Design Challenge
- During the construction of the project, due to the conflict between the fire sprinkler on the second floor and the top modeling, the designer had to change the top processing method and redesign the modeling. Based on the advantages of the slope roof of the original structure, the folding board model, which was originally distributed evenly, is simplified into two large folding boards, and on the large side, the board is used for staggered splicing to increase the decoration details.
- Project Duration
- The project started in October 2018 in Chongqing and finished in March 2019 in Chongqing.
- Operation Flow
- In order to strive for greater use space for the second floor, the floor opening size is controlled to be very small, and the stairs are just enough for people. In terms of space division, the dynamic and static areas are well divided.
- Research
- Since the beginning of the project, designers have been exploring how to position this living experience pavilion and what it should bear to create a diversified living space for the future community. Next they consider this space should have what kind of temperament to conform to the life experience, through constant scrutiny, designers use the natural color and white collocation to render for people, with diversified function models for them.
- Inspiration
- It is not only a good business environment, but also a complete industrial community center and a spatial ecosystem. The name of this case is "Be Fly Utopia", which is the owner's consideration and initial intention for the whole project. It takes the meaning from "if you are fragrant, the butterfly will come", and conveys the concept of customer-oriented and craftsman spirit.
- Image Credits
- Image #1: Photographer Min Qian, Negotiation Area, 2019.
Image #2: Photographer Min Qian, Negotiation Area, 2019.
Image #3: Photographer Min Qian, Bar, 2019.
Image #4: Photographer Min Qian, Negotiation Area, 2019.
Image #5: Photographer Min Qian, Public Area, 2019. - Patents
- Copyrights belong to Xiaodong Zhang, 2019.
Colors of Be Fly Utopia Sales Center
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