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Rui Ning's BRC Star Amber Sales Center presents an extraordinary orchestration of architectural volumes where soaring barrel-vaulted ceilings clad in striated travertine-like stone establish a rhythm…

BRC Star Amber Sales Center by Rui Ning and Timson Zi is a highly esteemed winner of the very prestigious 2020 Golden A' Design Award in Interior Space and Exhibition Design Competition Category.


GoldInterior· 2020

BRC Star Amber Sales Center

by Rui Ning and Timson Zi

Client: Gnd N+ Design & Acme Casa

Golden A' Design Award Winner in Interior Category

17,708

Verified Award Winner

Verify Award Status for #99343

Colors

The Design

About BRC Star Amber Sales Center

BRC Star Amber is a sales center located in Fuzhou, China. The interior covers 500 square meters on two floors and is centered on a sandbox area. Arched openings, curved lines and tones of gold and beige recall the Art Deco style, while Klein blue and Bordeaux red add contrast. Art installations, natural materials and light strips shape an open atmosphere. A negotiation area, a contract signing room, a VIP room and a water bar are set outside the doorway. A virtual reality room on the second floor allows visitors to preview future living spaces.

The Recognition

About the Golden A' Design Award

BRC Star Amber Sales Center is a Golden A' Design Award winner, an immensely prestigious recognition granted to first-rate, marvelous, and outstanding designs. Golden winners are exceedingly innovative, visionary, and glamorously dazzling creations that reflect the prodigy, wisdom, and prowess of their designers. BRC Star Amber Sales Center is expected to be a highly praised, trendsetting, and monumental invention that delivers unprecedented value. This Golden A' Design Award-winning design is a spectacular, respected project that highly benefits and advances the boundaries of art, science, design, and technology. BRC Star Amber Sales Center creates intense feelings of desire, evokes passion, encourages creativity, and fascinates us.

Where to Get It

Commercial Interior Design for Sales Centers and Retail Spaces

We transform commercial spaces into immersive brand experiences. With expertise in ARTDECO aesthetics and contemporary design, we create sales centers, retail environments, and exhibition spaces that captivate visitors. Our award-winning approach combines innovative spatial concepts with strategic customer journey design.

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Behind the Design

Press Kit

Credits, team members and technical details provided by the designer.

Unique Properties
Containing the modern temperament of fashion and art extends the thinking of residence, art and life. The designer hopes that the space is pure and free which presents distinctive personality, lines, and colors, without the heavy sense of history, and not bound by the environment of any era.
Dimensions & Packaging
This project is 500 square meters. The two storey building is interspersed with smooth curves. The space is centered on the sandbox area. Above the sandbox are finely woven lighting decorations and the vertically arranged ceiling light strips. Surrounded by lofty arched door openings on all sides, it is "softened" in the color tone of the earth. The blank wall decorated with a penetrating metal shape and Klein blue balls set up a little "fun" to eliminate the alienation of the space.
Tags
Sales Center, Interior design, BRC, Star Amber, ARTDECO
Production Technology
The emergence of arch design elements is very representative and ingeniously intersperses throughout the space. The classic ARTDECO style combination of gold and beige is collided with the impactful colors of Klein blue and Bordeaux red, bringing a dynamic atmosphere. Use art installations and color collisions to create a highly recognizable space, use condensed lines to outline, discard unnecessary decoration, use natural materials and light bands to cleverly break through the latitude of space, and create a new concept experiential sales center.
Design Challenge
The soft arcs at the stairs relieve the horizontal rigidity and hang Klein blue boats and balls. The combination of the ball hanging device and the ship's elements reflects the sense of extension. The application and evolution of the "circle" elements in varous spaces and areas is also a challenge.
Research
The doorway is used as the boundary partition area. Outside the doorway, a negotiation area, a contract signing room, a VIP negotiation room and a water bar area are set. The negotiation area introduces natural light with large-scale transparent floor-to-ceiling windows, and water ripple-like ceilings, such as "ink" and "water", which are carefully forged at the metal interface, create unique effects.
Inspiration
Star Amber is located in Fuzhou, one of the oldest cities in China to accept Western culture. In recent times, benefiting from maritime trade, Fuzhou has ushered in a new cultural and economic prosperity. The designer hopes to integrate the western modern architecture classic ARTDECO style and traditional marine culture, and project it into the overall design, showing a new and unique space atmosphere.
Project Duration
The project finished in October 2019 in Fuzhou, Fujian Province, China.
Operation Flow
A VR experience room is set up on the second floor, and VR virtual technology is installed to provide users with virtual senses about vision, hearing, touch and other senses, so that users can feel every detail of the space more directly as if they are physically present, having the intuitive experience of the living space in the future.
Team Members
Chief Designer: Rui Ning
Chief Designer: Timson Zi
Designer: Shanshan Xu
Designer: Shaliar Wang
Image Credits
Photographer: Simon Wu

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