Mixed Reality Holographic Installation by Aleksandr Volkov is a highly esteemed winner of the very prestigious 2020 Silver A' Design Award in Event and Happening Design Competition Category.
SilverEvent· 2020
Mixed Reality Holographic Installation
Client: Economiton
Silver A' Design Award Winner in Event Category
Verified Award Winner
Verify Award Status for #99442The Design
About Mixed Reality Holographic Installation
Mixed Reality is an interactive holographic installation created for an exhibition stand about the energy strategy of the city of Moscow. The installation is based on the Pepper's Ghost principle, which was extended with additional layers. A LED backdrop wall, three floor projectors and ceiling mounted LED lighting work together with holographic foil, mirrors and sound. Animated light and shadow give the projected objects a strong sense of presence. Visitors select a topic on a touch screen and watch figures and graphs appear and dissolve in the air.
The Recognition
About the Silver A' Design Award
Mixed Reality Holographic Installation is a Silver A' Design Award winner, an extraordinarily prestigious recognition granted to top-of-the-line, gorgeous, and impressive designs. Silver winners are tremendously brilliant and exceedingly creative works that illustrate the outstanding expertise, talent, and acuity of their designers. Mixed Reality Holographic Installation is expected to be a wonderful, showpiece work that is remarkably professional and profoundly innovative. This Silver A' Design Award-winning design is a highly notable, admired invention that benefits and advances the boundaries of art, science, design, and technology. Mixed Reality Holographic Installation is a vastly envied creation that evokes desires, introduces positive feelings, and sparks amazement and wonderment.
Where to Get It
Interactive Multimedia Installations for Events
We create captivating multimedia installations that transform exhibitions and events into unforgettable experiences. Our team combines cutting-edge technology with innovative design to visualize complex topics and communicate your message with impact.
Contact UsInterviews
Design Interview
What is the main principle, idea and inspiration behind your design?
Simple forms, contrast, attention to details.
What has been your main focus in designing this work? Especially what did you want to achieve?
We wanted visitors to feel the hologram as a real living object. Shadows and sound design played a big role in this direction.
How long did it take you to design this particular concept?
Two weeks for holograms design and animation. One week for interior design and technical setup. One week for sound design.
Behind the Design
Press Kit
Credits, team members and technical details provided by the designer.
- Unique Properties
- The interactive installation was the central part of the exhibition stand and told about the energy strategy of the city of Moscow. To solve the presentation problem, we used hologram technology using a special approach, which allowed us to get a deep illusion of the presence of real objects. Due to the combination of screens, projections, mirrors and sound, we got all the attributes of real objects, except touch.
- Dimensions & Packaging
- 18000 х 10000 х 4500
- Tags
- Hologram, exhibition stand, interactive installation, holographic screen, Pepper’s Ghost, Ventuz, realtime graphic, infographics
- Production Technology
- We used the traditional Pepper’s Ghost concept. The setup itself consisted of a LED backdrop wall, three projectors for the floor and LED mounted to the ceiling. Using of the projectors gave the opportunity to extend animations from the backdrop wall via the floor onto the holographic foil. Also, we added plasticity to the hologram by providing it with an animated shadow. We created our own UI for a designers to make them work in general animation channel of entire scene.
- Research
- We have all seen holograms in science fiction films, but real technology is very far from these examples. How can we approach these results without going into fundamental physics? We found the most affordable technology and tried to add the missing elements. After going through different effects, we realized that the main thing that makes us believe in a hologram is its effect on the objects around, namely light and shadow. By adding these attributes, we get tremendous realism.
- Inspiration
- When we received a task to present a topic related to energy, we immediately wanted the graphics to be weightless and represent energy itself. When we started looking for suitable solutions, we discovered an old technology from 1584 - Pepper's Ghost. In its current form, it had a number of serious flaws and we decided to finalize it, which led us to unexpected and very interesting results.
- Project Duration
- The project started on October 3, 2017 in Moscow and finished on October 7, 2017. It was exhibited in the first International forum on energy efficiency and energy development "Russian energy week"
- Operation Flow
- Interaction with the installation took place using the touch screen. The user chose a topic of interest and watched objects, figures, and graphs that explain complex processes in the energy industry appear or dissolve in the air.
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