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Lamborghini Exhibition Center Exhibition Center by PolyMorphArchitects

Lamborghini Exhibition Center Exhibition Center by PolyMorphArchitects is a highly esteemed winner of the very prestigious 2020 A' Design Award in Architecture, Building and Structure Design Competition Category.


IronArchitecture· 2020

Lamborghini Exhibition Center Exhibition Center

by PolyMorphArchitects

Client: Automobili Lamborghini S.p.A, Zhengzhou Zhongyue Lamborghini Trading Co Ltd

A' Design Award Winner in Architecture Category

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Verified Award Winner

Verify Award Status for #99902

Colors

The Design

About Lamborghini Exhibition Center Exhibition Center

Lamborghini Exhibition Center is a car exhibition building completed in 2019 in Zhengzhou, China. The building covers 1030 square meters and holds four main areas: a new car exhibition space, a sales and service shop, a VIP lounge and a management office. The form is shaped by a twisting volume based on 60 degree angles, inspired by the lines of sports cars. A continuous revolving facade uses parallelograms and triangles, integrating the windows into one surface. A visual corridor between the two floors reduces the visual weight of the volume on the small site.

The Recognition

About the A' Design Award

Lamborghini Exhibition Center Exhibition Center is an Iron A' Design Award winner, a prestigious recognition granted to good designs that meet the professional and industrial requirements expected from well-designed creations. Iron winners demonstrate great skill, high specialization, expert understanding, and creative capacity of their creators. Lamborghini Exhibition Center Exhibition Center is expected to be a highly regarded, admired, and cherished creation that is practical and innovative. This Iron A' Design Award-winning design integrates industry best practices and has competent technical characteristics linked with know-how and talent. Lamborghini Exhibition Center Exhibition Center is respected for its thoroughness and is designed to provide quality of life improvements that help make the world a better place.

Interviews

Design Interview

What is the main principle, idea and inspiration behind your design?

The concept design of the Lamborghini exhibition center is inspired by Lamborghini’s classic vehicle type iteration; The building emphasizes a strong visual and spatial momentum created through the form, a strong, dynamic, twisting volume which is a result of use of 60 degrees angles which draw a strong relation to the surrounding site, creating a completely new type of architectural landmark.

What has been your main focus in designing this work? Especially what did you want to achieve?

Selection of the site is a departure from Lamborghini’s usual strategy, located in a city center location in a shop front which only offer limited options for how realization of the exhibition center space. So we made effort to settle this issue and figure it out, we want to make some differences in the limited and special space.

Why did you design this particular concept? Was this design commissioned or did you decide to pursuit an inspiration?

Our design represents the sensation of the site brought by Lamborghini’s handling performance. The architecture conforms to the site, creating continuous surface and integration of windows, establishing an interweaving between the building and surrounding site.The building expresses a unique DNA that is special to this site and culture of Lamborghini. This design embodies our consistent design principles and was approved by Lamborghini in the first meeting.

Read the Full Interview

Behind the Design

Press Kit

Credits, team members and technical details provided by the designer.

Unique Properties
This is Lamborghini's third independent designed exhibition center globally, representing the sensation of the site brought by Lamborghini's handling performance which gives full consideration to the spaces required for an exhibition hall and respects the client's culture as a key driver of the project. The building includes four main functional spaces: new car exhibition area, automobile sales servicshop 4S, VIP Lounge and management office.
Dimensions & Packaging
The project has 1030 square meters.
Tags
exhibition center, management office, VIP Lounge, Automobile Sales Servicshop 4S
Production Technology
The entire building is surrounded by a continuously revolving facade and making use of parallelograms and triangles as a base language, creating continuous surface and integration of windows, establishing an interweaving between the building and surrounding site. The entire space is activated by a design with continuous horizontal striation scoupled with vertical twists.
Design Challenge
The project covers an area less than 1000 m2, the biggest challenge is how to mediate between these two conditions within limited space, combining the features of the site to create a building that can reflect Lamborghini’s corporate spirit and creating a truly exceptional design.
Research
Selection of the site is a departure from the usual strategy, located in a city center location in a shop front which only offer limited options for how realization of the exhibition center space. Like an inverted triangle, the site for the new building is located near the airport highway at South Third Ring Road in the Zhengzhou New Zone adjacent to a 24-meter high existing building to the north with green park space located to the south, covering an area of less than 1000 m2.
Inspiration
The concept design of the Lamborghini exhibition center is inspired by Lamborghini's classic vehicle type iteration; The building emphasizes a strong visual and spatial momentum created through the form, a strong, dynamic, twisting volume which is a result of use of 60 degrees angles. The design starts with drawing inspiration from Lamborghini supercar's powerful lines and dynamic angles which draw a strong relation to the surrounding site, creating a new type of architectural landmark.
Project Duration
The project finished in 2019 in Zhengzhou, China.
Operation Flow
Visitors can engage in a type of spatial dialogue with the exterior environment through the windows unique design and spatial characteristics of the windows. Walking inside the building has the same allure or driving a special super car, while maintaining a spatial relationship between indoors and outdoors views. To eliminate the pressure of building volume, the design creates a visual corridor by use of a programmatic twist between the two floors, creating an elegant presence to new visitors.
Patents
Trademark (2019) Trademark Holder.
Team Members
Principal Architect: Chuan wang
Architecture and Interior Design Team: Pingshan Qu, Yan Xue, Bo Zhao, Tao Li, Diego Ramirez, Filippo Ogliani, Rossella Corica, Qingqing Zhang, Ting Xu, Qiyuan Liu, Qingjun Tan, Chidi Wang
Landscape Design Team: Xiaoyi Teng, Haitao Ma
Image Credits
Image #1,2,3,4,5: Xia Zhi

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