Zhangyan Country Living Festival Uitstalruimte deur Tongji Tiandi Neili Lab

Die ontwerp Zhangyan Country Living Festival Uitstalruimte deur Tongji Tiandi Neili Lab is 'n hoogs gewaardeerde wenner van die baie prestigieuese 2021 A' Design Award in Silwer in die Geleentheid en Gebeurtenis Ontwerp-kompetisiekategorie.

SilwerGeleentheid· 2021

Zhangyan Country Living Festival Uitstalruimte

deur Tongji Tiandi Neili Lab

Kliënt: Tongji Tiandi-Neili Lab

Wenner van die A' Design Award in Silwer in die Geleentheid-kategorie

52,456

Geverifieerde Toekenningswenner

Verifieer Toekenningsstatus vir #100911

Bekyk by A' Design Award Persverklaring Toekenningskenteken

Kleure

Die Ontwerp

Oor Zhangyan Country Living Festival Uitstalruimte

Zhangyan Country Living Festival is 'n uitstalruimte wat geskep is vir 'n landelike geleentheid in Sjanghai. Die uitleg is gevorm uit ou vragskeepshouers wat verspring, opgestapel, verweef en gedraai is om verskeie tematiese areas te vorm. Een groep houers omsluit 'n area vir forums, terwyl 'n ander groep 'n area vir 'n mark afbaken. Plaaslike weggegooide hulpbronne soos hout, strooi en riete word ook gebruik. Die visuele identiteit volg die Memphis-styl en abstraheer plaaslike motiewe van berg, water, vis en brug. Die aktiwiteitsruimte beslaan 5000 vierkante meter.

Die Erkenning

Oor die A' Design Award in Silwer

Zhangyan Country Living Festival Uitstalruimte is 'n wenner van die A' Design Award in Silwer, 'n buitengewoon prestigieuse erkenning wat toegeken word aan topklas-, pragtige en indrukwekkende ontwerpe. Wenners in Silwer is geweldig briljante en uiters kreatiewe werke wat die uitstaande kundigheid, talent en skerpsinnigheid van hul ontwerpers illustreer. Daar word verwag dat Zhangyan Country Living Festival Uitstalruimte 'n wonderlike vertoonstuk is wat merkwaardig professioneel en diepgaande innoverend is. Hierdie ontwerp wat die A' Design Award in Silwer gewen het, is 'n hoogs noemenswaardige, bewonderde uitvinding wat die grense van kuns, wetenskap, ontwerp en tegnologie bevoordeel en uitbrei. Zhangyan Country Living Festival Uitstalruimte is 'n wyd beny skepping wat begeertes oproep, positiewe gevoelens bring en verbasing en verwondering wek.

Agter die Ontwerp

Persstel

Krediete, spanlede en tegniese besonderhede verskaf deur die ontwerper.

Unieke Eienskappe: Urban-rural co-creation innovation experiment initiated by Lou Yongqi, Dean of the D&I, Tongji University, John Sakara, Academician of the RAC, and Aldo Cibic, one of Memphis school founders, to advance practices of sustainable living.
We find the meeting point in various design fields through the exploration of cross-boundary thinking, thereby integrating design concepts to help brands systematically output.
Taking brand culture "innovation" and "sustainable" as the core spirit for the design.
Afmetings & Verpakking: The visual system design includes 5000 square meters of activity space.
Etikette: Innovation，sustainable，Memphis，integrating design
Produksietegnologie: The construction is built by using local abandoned containers and discarded native resources, e.g. wood, straw, and reeds.
Ontwerpuitdaging: In order to fit the project proposition of "sustainable development", the space design is creatively combined with the original resources of the site. With the vitality given by design, its sustainability can be re stimulated; with the reuse of materials, a recyclable overall system can be established to reduce waste. The project market constructed with vitality system publicizes the concepts of "everything has an afterlife", "everything makes the best use of" and "each has its own place".
Navorsing: Based on the project design background, the design approach decided to follow the following principles: starting from the top design, integrating the independent and compatible relationships among the main visual design, space design and guidance system, and strengthening the systematic output of the brand to the audience. The project hopes to create a blueprint for rural life in the future. The main visual design integrates the design style of Memphis School, and abstracts the "mountain, water, fish, bridge" and other abstract graphics with the regional characteristics of Zhangyan to form the main visual symbol of this event in the form of abstract combination. The Memphis school's design attribute of daring to imagine and break the Convention coincides with the attribute of this event.
The overall visual identity design of the project is based on the Memphis style, starting from the exhibition, speech, workshop and market to carry out spatial narrative, conveying the concepts of "rural", "sustainable", "future" and "innovation".
Inspirasie: The Memphis school featuring creativity is used to integrate the elements of rural history and culture to form a brand image.
The brand graphics are three-dimensionally extended to form a systematic space design language.
To convey the sustainability sprint, the construction is built by using local abandoned containers and discarded native resources, e.g. wood, straw, and reeds.
We hope to lead the China rural revitalization with the idea of innovation and sustainability and design concept.
Projekduur: The project started in August 2019 in Shanghai and finished in November 2019.
Bedryfsvloei: The original base is in an open suburban meadow, and in order to follow the purpose of environmental protection and sustainable exhibition, a number of old containers are used to form the activity area. By staggering, stacking, interlacing and stretching the containers, the simple rectangular bodies are combined into a variety of dynamic thematic exhibition space.
The left side of the site is distributed by two groups of containers on both sides, forming a more open enclosed form and providing an area for holding forums. On the right side, two groups of containers are rotated and disassembled into the site to create an activity space for holding a marketplace.
Spanlede: Jiaqing Wu
Jia Lin
Yin Shi
Lei Yu
Ling Ma
Suying Zheng
Lu Xiao
Xinyan Wang
Ronglan Wang