Problue Annual Posters Primêre Funksie: Plakkaat by JBBC Branding Consultancy is a highly esteemed winner of the very prestigious 2020 A' Design Award in Silwer in Fotografie en Fotomanipulasie Ontwerp Competition Category.
SilwerFotografie· 2020
Problue Annual Posters Primêre Funksie: Plakkaat
Client: JBBC Branding Consultancy
A' Design Award in Silwer Winner in Fotografie Category
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- Verified Award Winner
- Verify Award Status for #101059
The Design
About Problue Annual Posters Primêre Funksie: Plakkaat
Book Text: Problue Jaarlikse Plakkate is 'n reeks gedrukte plakkate wat vir 'n duikhandelsmerk geskep is. Elke plakkaat wys een model wat beide stylvolle stadsklere en 'n duikpak dra, sodat die oorgang tussen die daaglikse lewe en duik sigbaar gemaak word. Gryserig blou word op die heer toegepas vir elegansie, en rooi word op die dame toegepas. Kamoefleervinne verwys na die beweging van stedelike lewe. Kontraste word doelbewus gerangskik, soos vinnig en stil, daaglikse drag en duikpak, glad en skerp. Elke plakkaat meet 420 by 594 millimeter.
The Recognition
About the A' Design Award in Silwer
Problue Annual Posters Primêre Funksie: Plakkaat is 'n wenner van die A' Design Award in Silwer, 'n buitengewoon prestigieuse erkenning wat toegeken word aan topklas-, pragtige en indrukwekkende ontwerpe. Wenners in Silwer is geweldig briljante en uiters kreatiewe werke wat die uitstaande kundigheid, talent en skerpsinnigheid van hul ontwerpers illustreer. Daar word verwag dat Problue Annual Posters Primêre Funksie: Plakkaat 'n wonderlike vertoonstuk is wat merkwaardig professioneel en diepgaande innoverend is. Hierdie ontwerp wat die A' Design Award in Silwer gewen het, is 'n hoogs noemenswaardige, bewonderde uitvinding wat die grense van kuns, wetenskap, ontwerp en tegnologie bevoordeel en uitbrei. Problue Annual Posters Primêre Funksie: Plakkaat is 'n wyd beny skepping wat begeertes oproep, positiewe gevoelens bring en verbasing en verwondering wek.
Behind the Design
Press Kit
Credits, team members and technical details provided by the designer.
- Unique Properties
- The design was to show people the combination of fashion and diving, and the concept of easy merge of diving life and daily life.
- Dimensions & Packaging
- W 420mm x H 594mm
- Tags
- Diving, City Life, Active, Fashion, Transition, Problue, Hero
- Production Technology
- Clothes in style and diving suit coexisted on the same model and look harmoniously together, but the contrast was where the creativity is. As the brand colors, gray blue was applied to gentlemen for elegance and the red was to the lady for charming. Both showed strongly the mix of sporty and stylish. The camouflage fins emphasize the fact we all live in the urban jungle full of movement. Different creativity happened in the same picture with contrast but vague lines between to make stronger visual experience, for example, fast and still, daily wear and diving suit, smooth and sharp, hero look and elegance. The last, scarf in the air with shape of dolphin (part of the brand identity) and the newspaper moved like jellyfish gave the hint in the ocean.
- Design Challenge
- The main challenge was to keep the perfect ratio of all contrast part, for example, fast and still, daily wear and diving suit, smooth and sharp, hero look and elegance.
- Research
- JBBC made many interviews with coaches and divers. Design team realized the fact that more divers share the same attitude and care about fashion even under the sea, especially for younger and starter divers.
- Inspiration
- The inspiration came from the quote of an enthusiastic diver. “I love diving so much. It's part of my life already. The city is the environment where I make a living and under the sea is the place where I feel I live, and there is just an instant between. I am who I am with the same attitude to live actively with style. Fashion means a lot to me even under the sea."
- Project Duration
- The project started in June 2019 and finished in Nov 2019 in Taiwan.
- Operation Flow
- Design team was trying to make the mix of city and the ocean and kept the best balance between sporty and fashion, movement and hero look, city and ocean, clothes in style and diving suit.
- Patents
- Copyrights belong to Jblossom Branding Consultancy Co., Ltd, 2019.
- Team Members
- Designer: Huiyu Zhuang
Director: Jiunguo Yu - Image Credits
- Jblossom Branding Consultancy Co., Ltd
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