Debes Intervenir Veiligheidsposter deur Eduardo Walles

Die ontwerp Debes Intervenir Veiligheidsposter deur Eduardo Walles is 'n hoogs gewaardeerde wenner van die baie prestigieuese 2020 A' Design Award in Yster in die Grafika-, Illustrasie- en Visuele Kommunikasie-ontwerp-kompetisiekategorie.

YsterGrafika· 2020

Debes Intervenir Veiligheidsposter

deur Eduardo Walles

Kliënt: tApp

Wenner van die A' Design Award in Yster in die Grafika-kategorie

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Geverifieerde Toekenningswenner

Verifieer Toekenningsstatus vir #101449

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Kleure

Die Ontwerp

Oor Debes Intervenir Veiligheidsposter

Debes Intervenir is 'n werkplekveiligheidsposterveldtog wat vir 'n industriële aanleg geskep is. Die plakkate toon die korrekte en die verkeerde gebruik van gereedskap en fasiliteite. Elke toneel fokus op die oomblik net voordat 'n ongeluk gebeur. 'n Strokiesprentstyl word gebruik om 'n vriendelike en duidelike band met die werkers te bou. 'n Geïllustreerde karakter lei die personeel deur elke boodskap. Die kunswerk is met vektor-illustrasiegereedskap geteken om 'n organiese en los lyn te behou, en is daarna met beeldredigeringsagteware ingekleur en saamgestel. Elke plakkaat word op stireen gedruk en meet 900 by 600 millimeter.

Die Erkenning

Oor die A' Design Award in Yster

Debes Intervenir Veiligheidsposter is 'n wenner van die A' Design Award in Yster, 'n prestigieuse erkenning wat toegeken word aan goeie ontwerpe wat voldoen aan die professionele en industriële vereistes wat van goed ontwerpte skeppings verwag word. Wenners in Yster toon groot vaardigheid, hoë spesialisasie, kundige begrip en die kreatiewe vermoë van hul skeppers. Daar word verwag dat Debes Intervenir Veiligheidsposter 'n hoog aangeskrewe, bewonderde en gekoesterde skepping is wat prakties en innoverend is. Hierdie ontwerp wat die A' Design Award in Yster gewen het, integreer die beste praktyke in die bedryf en het bekwame tegniese kenmerke gekoppel aan kundigheid en talent. Debes Intervenir Veiligheidsposter word gerespekteer vir sy deeglikheid en is ontwerp om verbeterings in lewensgehalte te bied wat help om die wêreld 'n beter plek te maak.

Agter die Ontwerp

Persstel

Krediete, spanlede en tegniese besonderhede verskaf deur die ontwerper.

Unieke Eienskappe: Debes Intervenir is the result effort to take care of all the staff,
regardless of range in the work areas. In this campaign, the tApp team seek to represent the correct and incorrect use of tools and facilities, underlining as an axis the key moment when something is about to go very wrong. The comic style turned out to be the approach channel towards the workers to generate a friendly, peaceful and pleasant bond.
Afmetings & Verpakking: Styrene 900 mm X 600 mm. Depth. 50
Etikette: Workers, Plants, Companies, Communication, Security, Colorful, Artwork, Agency, Strategy, internal, design, illustration, comic, poster
Produksietegnologie: For this project the tApp team decided to use the illustration tools that has Animate, because they needed a quality of organic, loose stroke and at the same time vectorized, for the graphic style they were looking for. For this reason tApp had to leave out to Illustrator software. In the end for composition, adjustment, color, masks, assembly and output they worked in Photoshop.
Ontwerpuitdaging: tApp knew from the beginning that the idea of the comic would be the channel for the message, but to find the style, the character design as well as the different possibilities were delaying them. There were many selection rounds, first the internal ones as a team, and then those of the client. The way to polish every detail on characters was long and excessive in the amount of changes, since they always found new things to contribute.
Navorsing: For the realization of this project the tApp team review and rely on many references about comics, bullet handling, textual language, colors and the design of characters; since these are the main thread of a narrative and it is in them in whom instruction falls on how actions should be performed in a work area, which is it the main theme of the campaign. They also analyze the way on how messages can be direct without hindering persuasion and learning and as tie them with the graphic part to finally close the message.
Inspirasie: The comic style of the campaign is a resource that, due to its visual nature, allows an opening to reasoning much easier to digest, as well as a direct and logical understanding for the receiver without waiting for a scolding or opinion even when the message is.
tApp decided to used the colorful and exciting path of the comic world to generate empathy and engagement with the collaborators in the workplace.
Projekduur: The project started in September 2016 and finished in November 2016 in CDMX.
Bedryfsvloei: The comic phenomenon has always been a factor that invites to read and reason the messages described under this visual style. The idea of integrating a graphic character that guides plant workers under the facade of an illustration it turned out to be a more direct link and understandable to the receiver.
Patente: None, everything was created form scratch.
Spanlede: Creative Director: Rodrigo Romandia
Art Director: Eduardo Walles
Beeldkrediete: None, everything was created form scratch.