Kt 5g Primêre Funksie: Buitelugbeeldhouwerk by Tist

Kt 5g Primêre Funksie: Buitelugbeeldhouwerk by Tist is a highly esteemed winner of the very prestigious 2020 A' Design Award in Silwer in Beeldende Kunste en Kunsinstallasie Ontwerp Competition Category.

SilwerBeeldende Kuns· 2020

Kt 5g Primêre Funksie: Buitelugbeeldhouwerk

by Tist

Client: Tist

A' Design Award in Silwer Winner in Beeldende Kuns Category

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Verified Award Winner

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View at A' Design Award Press Release Award Badge

Colors

The Design

About Kt 5g Primêre Funksie: Buitelugbeeldhouwerk

KT 5G is 'n groep buitelugbeeldhouwerke wat in sentraal-Seoel, Suid-Korea, geïnstalleer is. Die beeldhouwerke druk die hoofkenmerke van 'n 5G-kommunikasiediens uit, naamlik hoë spoed, lae vertraging en wye konnektiwiteit. Helder kleure, patrone en pylvorms verteenwoordig konnektiwiteit, spoed en datavloei, terwyl hommeltuie en outonome bestuur na bekende gebruike van die tegnologie verwys. Die beeldhouwerke is gemaak van staalplate wat gebuig en gesweis is, en toe met uretaanverf afgewerk is. Kleiner beeldhouwerke dien ook as sitbanke, sodat die installasie 'n artistieke rusplek langs 'n besige wandelroete vorm.

The Recognition

About the A' Design Award in Silwer

Kt 5g Primêre Funksie: Buitelugbeeldhouwerk is 'n wenner van die A' Design Award in Silwer, 'n buitengewoon prestigieuse erkenning wat toegeken word aan topklas-, pragtige en indrukwekkende ontwerpe. Wenners in Silwer is geweldig briljante en uiters kreatiewe werke wat die uitstaande kundigheid, talent en skerpsinnigheid van hul ontwerpers illustreer. Daar word verwag dat Kt 5g Primêre Funksie: Buitelugbeeldhouwerk 'n wonderlike vertoonstuk is wat merkwaardig professioneel en diepgaande innoverend is. Hierdie ontwerp wat die A' Design Award in Silwer gewen het, is 'n hoogs noemenswaardige, bewonderde uitvinding wat die grense van kuns, wetenskap, ontwerp en tegnologie bevoordeel en uitbrei. Kt 5g Primêre Funksie: Buitelugbeeldhouwerk is 'n wyd beny skepping wat begeertes oproep, positiewe gevoelens bring en verbasing en verwondering wek.

Behind the Design

Press Kit

Credits, team members and technical details provided by the designer.

Unique Properties: Ushering in the commercialization of 5G service, Designtist installed sculptures that embodied KT 5G technology in collaboration with the pop art designer duo Craig & Karl. The main features of 5G service (ultra-high speed, ultra-low latency, hyper connectivity) were shaped into dynamic design, vivid colors and patterns. 5G technology connecting the world was modernly reinterpreted with drones and autonomous driving, and various arrow images expressed the connectivity, speed, and data flow.
Dimensions & Packaging: 1.5T SUS + urethane paint / 32m*6.8m
Tags: 5G, Craig and Karl, Outdoor sculpture
Production Technology: Since sculptures over 3m high had to be organically combined, it was manufactured by bending and welding the steel plates. Huge efforts and time were required to mask the changing parts of each color. While the structure itself was simple, we did our best to express the unique form of the sculpture.
Design Challenge: It was a new challenge to produce a service that had not been commercialized yet and unfamiliar to the public as a design sculpture. We studied KT's 5G service and designed scenes to effectively show the service. We chose the method to reconstruct and redesign the scenes that we directed with the artist duo Craig & Karl by using their expression style for the customer-friendly expression.
Research: In line with the commercialization period of 5G service, an iconic production was planned. We decided to collaborate with Craig and Karl, the duo who has a public profile, for designing diagrams of difficult communication services and drawing public appeal. Except for the technical aspects of each service, the real-life areas familiar to the customers were mainly expressed, and the arrows and lines were mostly used to express flow and speed visually.
Inspiration: We paid attention to the characteristics of the duo’s style of expression. We were inspired by the images they created, and wanted to express them to describe 5G services clearly.
Project Duration: Oct 2018 ~ Present, Outside of KT head office located in Gwanghwamun, Korea
Operation Flow: In order to effectively express KT's 5G service with sculptures that were going to stand at the center of Seoul, South Korea, we have collaborated with the artist duo Craig and Karl. Based on the artists’ expression style, the main features of the service were directed, and embodied in the unique form of the artists. Since sculptures were installed on a moving route of many citizens, small sculptures played the role of benches, and next to each sculpture a POP describing the meaning of the service was placed together. The public could easily understand KT's 5G service in an artistic resting space.
Team Members: TIST, Client : KT and Illustrator : Craig and Karl