Fresh Blood DG Youth Kulturele Uitstalling by Ruikang Xie

Fresh Blood DG Youth Kulturele Uitstalling by Ruikang Xie is a highly esteemed winner of the very prestigious 2021 A' Design Award in Brons in Geleentheid en Gebeurtenis Ontwerp Competition Category.

BronsGeleentheid· 2021

Fresh Blood DG Youth Kulturele Uitstalling

by Ruikang Xie

Client: Xiexie Design

A' Design Award in Brons Winner in Geleentheid Category

23,220

Verified Award Winner

Verify Award Status for #102292

View at A' Design Award Press Release Award Badge

Colors

The Design

About Fresh Blood DG Youth Kulturele Uitstalling

Fresh Blood DG Youth is 'n kulturele uitstalling wat in Dongguan, China, gehou is. Die uitstalling bied ses plaaslike uitstallers aan onder die tema van vars voorsiening van kulturele innovasie. Die uitleg is gerangskik soos 'n groentemark, met draaiende groente-lampe wat bo rye smous-tafels geplaas is. Ses plaaslike voedselsoorte verteenwoordig die identiteit van die ses uitstallers. Omdat die perseel nie die oorspronklike werke kon huisves nie, is A5-vlugskrifte in voedselvorms uitgesny, soos 'n gebraaide gans, en met tekste en beelde bedruk. Die grootste papiersak meet 340 by 380 millimeter.

The Recognition

About the A' Design Award in Brons

Fresh Blood DG Youth Kulturele Uitstalling is 'n wenner van die A' Design Award in Brons, 'n hoogs prestigieuse erkenning wat toegeken word aan uitstaande ontwerpe wat gekenmerk word deur kreatiwiteit, vindingrykheid en skerpsinnigheid. Wenners in Brons is ruimskoots vaardige en opvallend kreatiewe artefakte wat die groot ervaring, verbeelding en vindingrykheid van hul ontwerpers bevestig. Daar word verwag dat Fresh Blood DG Youth Kulturele Uitstalling 'n hoog aangeskrewe, bewonderde en gekoesterde voorwerp is wat merkwaardig professioneel en innoverend is. Hierdie ontwerp wat die A' Design Award in Brons gewen het, inkorporeer die beste praktyke in kuns, wetenskap, ontwerp en tegnologie en is uitstekend vanweë sy aandag aan detail. Fresh Blood DG Youth Kulturele Uitstalling bevredig behoeftes pragtig, raak aan begeertes, bekoor gevoelens en spreek die nuuskierigheid aan.

Behind the Design

Press Kit

Credits, team members and technical details provided by the designer.

Unique Properties: All six exhibitors happen to be local residents of Dongguan. The inspiration comes from the cultural vegetable market near our homes. Culture can be young and amusing.Therefore, special food in Dongguan has been selected and blended together to show the young fresh culture and the daily design power contained in Dongguan.
Dimensions & Packaging: The largest DuPont paper bag size is 340mmx380mm
Tags: Culture, graphics, vegetable market, creativity, humanities
Production Technology: The rectangular model of A5 leaflets has been cut into the form of high-quality roasted geese and placed on the peddler’s table. Then, the flyer becomes a product-shaped flyer with “product form” and makes up for the regret that the real food cannot be displayed.
Design Challenge: It is impossible to display each exhibitor’s real cultural works directly due to the venue limitation. Therefore, the texts, the pictures and the QR codes of those works have been embedded into the leaflets with the special shaped die-cutting roast goose and other forms, and been erected on the peddler’s table. Those little special shaped leaflets become productized leaflets with product form and unexpectedly display another possibility to view and experience cultural works.
Research: The exhibition integrates the local culture, the industries and the personalities of exhibitors. The bookmark has been made into a special shape, displaying the shape of a roast goose on its cover, which is especially brilliant.
Inspiration: The design idea comes from the vegetable market where we go every day. It combines six exhibitors under the theme of “Fresh Supply of Cultural Innovation” and adopts six special products in Dongguan to represent the exclusive identity symbols of six cultural youths. It is both local and international, reflecting the young and fresh culture and the daily design power of Dongguan.
Project Duration: Started in August 2019 and completed in September, all completed in Dongguan, China
Operation Flow: After entering the exhibition area, one can see the exhibition of personalities of 6 different characters. There are six arrays of special-shaped leaflets under the rotating vegetable lamp, forming a cultural vegetable market.
Image Credits: Image #1-5 Zhang Jingwen