Listening to Transparency Uitstallings Visuele Identiteit by Xulei Li

Listening to Transparency Uitstallings Visuele Identiteit by Xulei Li is a highly esteemed winner of the very prestigious 2020 A' Design Award in Brons in Grafika-, Illustrasie- en Visuele Kommunikasie-ontwerp Competition Category.

BronsGrafika· 2020

Listening to Transparency Uitstallings Visuele Identiteit

by Xulei Li

A' Design Award in Brons Winner in Grafika Category

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View at A' Design Award Press Release Award Badge

Colors

The Design

About Listening to Transparency Uitstallings Visuele Identiteit

Luister na Transparansie is die visuele identiteit vir 'n uitstalling van klankkuns wat 44 klank- en visuele werke aangebied het. Die ontwerp is gebaseer op sirkelvormige golwe wat klankbronne verteenwoordig. Die golwe verskil in hoek, kurwe en kleur. Die titels is met sydruk op deursigtige PVC gedruk in 'n gegradeerde puntrooster, terwyl die golwe met Risograaf-tegnologie op katoenpapier gedruk is. Die twee lae kombineer tot een beeld, en wanneer die gedrukte blad omgedraai word, word die golwe onthul. Die deursigtige voorkoms weerspieël die materiale wat in die kunswerke gebruik is, sowel as die verganklike aard van klank.

The Recognition

About the A' Design Award in Brons

Listening to Transparency Uitstallings Visuele Identiteit is 'n wenner van die A' Design Award in Brons, 'n hoogs prestigieuse erkenning wat toegeken word aan uitstaande ontwerpe wat gekenmerk word deur kreatiwiteit, vindingrykheid en skerpsinnigheid. Wenners in Brons is ruimskoots vaardige en opvallend kreatiewe artefakte wat die groot ervaring, verbeelding en vindingrykheid van hul ontwerpers bevestig. Daar word verwag dat Listening to Transparency Uitstallings Visuele Identiteit 'n hoog aangeskrewe, bewonderde en gekoesterde voorwerp is wat merkwaardig professioneel en innoverend is. Hierdie ontwerp wat die A' Design Award in Brons gewen het, inkorporeer die beste praktyke in kuns, wetenskap, ontwerp en tegnologie en is uitstekend vanweë sy aandag aan detail. Listening to Transparency Uitstallings Visuele Identiteit bevredig behoeftes pragtig, raak aan begeertes, bekoor gevoelens en spreek die nuuskierigheid aan.

Behind the Design

Press Kit

Credits, team members and technical details provided by the designer.

Unique Properties: In terms of production and design extension, the font and circular sound waves elements were separated, The font is silk-screen printed on transparent PVC material in gradual changing dot grid and the sound waves are printed on paper. The two layers will combine into one complete visual. By doing so, audience are led to pay attention to the title and the theme of the exhibition. When they turn the page of the text, the sound waves will be revealed, attracting them into world of sound world.
Dimensions & Packaging: 210mmX145mm
Tags: Image design, Invitation, book design, poster design, tickets design, layout
Production Technology: This work uses two special color printing in all application design inside. the type are silk-screen printed on transparent PVC material in gradual changing dot grid, the sound waves elements are printed in cotton paper by using Risograph technology.
Design Challenge: The visual design has to be in tune with the artworks and entire exhibition, and at the same time be consistent with the tone of the museum.
Research: The exhibition "Listening to Transparency" was consisted of 44 audio and visual art works. With a focus on spatialization design, most of these installation art pieces adapt many kinds of transparent and lighting materials to present audience the visualized transparency.. The visual design is based on circular waves representing sound sources. The waves are of various angles and curvatures. The visual have a transparent look, representing the transparent material used by the art pieces, as well as the transient and untouchable sound.
Inspiration: The visual design of the exhibition is based on circular waves representing sound sources. The waves are of various angles, curvatures, and colors. The visual have a transparent look, representing the transparent material used by the art pieces, as well as the transient and untouchable sound. The font in traditional font Song, carrying an aura of China. The overall colors matched the colors of France’s National Flag, symbolizing the cultural communication between China and France.
Project Duration: The project started in May 2017 in Shanghai Minsheng Art Museum and finished in September 2017
Operation Flow: It is contains extra digital contents, you can via an app to scan the poster/ key visuals to link an promotional flim of the exhibition.