Caster Afstandbeheer by Mariana Couto and Tiago Correia is a highly esteemed winner of the very prestigious 2020 A' Design Award in Yster in Digitale en Elektroniese Toestelontwerp Competition Category.
YsterVerbruikerselektronika· 2020
Caster Afstandbeheer
by Mariana Couto and Tiago Correia
Client: Telefonica
A' Design Award in Yster Winner in Verbruikerselektronika Category
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The Design
About Caster Afstandbeheer
Caster afstandbeheer is ontwerp vir gebruik met die Movistar- en TV-diens van Telefonica. Belangrike bedieningselemente is die sentraal opgestelde navigasiegebied en die versigtig geplaasde simbool vir die geïntegreerde stemopdragfunksie waarmee die gebruiker met Aura virtuele assistent kan kommunikeer. Aan die agterkant van die afstandbeheerder bied 'n sagte laag ekstra gemak en 'n gepaste greep, wat besonder veilige hantering moontlik maak. As gevolg van die ingeboude ligsensor, brand die meeste knoppies op die afstandbeheerder wanneer die toestel in 'n swak verligte kamer hanteer word.
The Recognition
About the A' Design Award in Yster
Caster Afstandbeheer is 'n wenner van die A' Design Award in Yster, 'n prestigieuse erkenning wat toegeken word aan goeie ontwerpe wat voldoen aan die professionele en industriële vereistes wat van goed ontwerpte skeppings verwag word. Wenners in Yster toon groot vaardigheid, hoë spesialisasie, kundige begrip en die kreatiewe vermoë van hul skeppers. Daar word verwag dat Caster Afstandbeheer 'n hoog aangeskrewe, bewonderde en gekoesterde skepping is wat prakties en innoverend is. Hierdie ontwerp wat die A' Design Award in Yster gewen het, integreer die beste praktyke in die bedryf en het bekwame tegniese kenmerke gekoppel aan kundigheid en talent. Caster Afstandbeheer word gerespekteer vir sy deeglikheid en is ontwerp om verbeterings in lewensgehalte te bied wat help om die wêreld 'n beter plek te maak.
Behind the Design
Press Kit
Credits, team members and technical details provided by the designer.
- Unique Properties
- Caster Remote Control was designed to use with Telefonica Movistar TV service. Important control elements are the centrally arranged Directional Pad area and the strikingly Voice Command button that lets the user interact with Aura, their virtual assistant.
On the reverse side of the remote a soft coating provides additional comfort and a good grip, which enables particularly secure handling. The most frequently used buttons light up when the device is picked up in a dimly lit room. - Dimensions & Packaging
- Width 44.3 mm x Depth 22.1 mm x Height 191.8 mm
- Tags
- TV, STB, Remote Control, Caster, Electronics, BLE, Voice Search, Wireless, Telefonica, Aura
- Production Technology
- ABS and polycarbonate (PC) plastics are put through injection moulding technique to create the casing of the Remote Control - top, bottom, battery lid and lens pieces.
The keypad piece is casted in silicone rubber with the exact specified hardness to assure an optimal button click feeling. All the graphics are silkprinted in the specified Pantone colour references using custom-tailored jigs to attest quality parameters. - Design Challenge
- At ideation phase the main challenge was to keep the end-user at the center of the design language. This would be the first Voice Command device for Telefonica customers, therefore it was crucial to develop a cohesive, high-tech and yet intuitive product.
- Research
- Firstly, and together with Telefonica, focus groups were performed with end customers to acknowledge: (1) technological preferences, (2) ergonomic requirements, (3) sense of design, (4) emotional response to brand elements. Additionally, an extensive study has been conducted within the Call Centers' Department in order to understand the main flaws of available TV services and respective devices. Those inputs informed the Design team and served as the initial briefing.
- Inspiration
- The inspiration for Caster Remote Control came from automotive design, well-known by its fluent and aerodynamic lines. Therefore, Caster unique design language is marked by its flowing curves and organic shapes. This product was carefully designed to respond both to the needs of our customer, the TV operator, and to the needs of the end-user. The first ones focus on brand awareness and outstanding functionalities, whilst the latter is looking for ease-of-use and comfort.
- Project Duration
- Caster Remote Control project was developed in different phases, from requirement research to product release.
First brainstorm meetings were held in March 2018, in Madrid. Until mid-2019 main actions were mechanical, electrical and software development, moulding production, and samples validation. First Mass Production run took place in November 2019, in Asia. The product was made available in stores all over Spain during January 2020. - Operation Flow
- Caster Remote Control has a dual-mode interaction, from the most traditional button click to the sophisticated voice search technology. These interaction modes complement each other and provide a complete and intuitive user experience.
For an even higher-end experience, a backlight system with pick-up and light sensors has been added to the device. This allows the end user to perfectly interact with the remote even at low light conditions. - Patents
- Copyrights belong to Tech4home Ltd 2019
- Team Members
- Mariana Couto
Tiago Correia - Image Credits
- All images created by João Santos (Chief Design Officer at Tech4home)
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