BlackDrop Handelsmerkidentiteit by Aleks Brand is a highly esteemed winner of the very prestigious 2020 A' Design Award in Silwer in Grafika-, Illustrasie- en Visuele Kommunikasie-ontwerp Competition Category.

SilwerGrafika· 2020

BlackDrop Handelsmerkidentiteit

by Aleks Brand

Client: Aleks Brand

A' Design Award in Silwer Winner in Grafika Category

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Verified Award Winner

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View at A' Design Award Press Release Award Badge

Colors

The Design

About BlackDrop Handelsmerkidentiteit

Dit is 'n persoonlike handelsmerkstrategie en identiteitsprojek. BlackDrop is 'n ketting winkels en handelsmerke wat koffie verkoop en versprei. BlackDrop is 'n persoonlike projek wat aanvanklik ontwikkel is om die toon en kreatiewe rigting vir persoonlike vryskut-kreatiewe sake te stel. Hierdie handelsmerkidentiteit is geskep met die doel om Aleks as 'n betroubare handelsmerkkonsultant in die opstartgemeenskap te posisioneer. BlackDrop staan voor 'n gladde, kontemporêre, deursigtige beginhandelsmerk wat daarop gemik is om 'n tydlose, herkenbare, toonaangewende handelsmerk te word.

The Recognition

About the A' Design Award in Silwer

BlackDrop Handelsmerkidentiteit is 'n wenner van die A' Design Award in Silwer, 'n buitengewoon prestigieuse erkenning wat toegeken word aan topklas-, pragtige en indrukwekkende ontwerpe. Wenners in Silwer is geweldig briljante en uiters kreatiewe werke wat die uitstaande kundigheid, talent en skerpsinnigheid van hul ontwerpers illustreer. Daar word verwag dat BlackDrop Handelsmerkidentiteit 'n wonderlike vertoonstuk is wat merkwaardig professioneel en diepgaande innoverend is. Hierdie ontwerp wat die A' Design Award in Silwer gewen het, is 'n hoogs noemenswaardige, bewonderde uitvinding wat die grense van kuns, wetenskap, ontwerp en tegnologie bevoordeel en uitbrei. BlackDrop Handelsmerkidentiteit is 'n wyd beny skepping wat begeertes oproep, positiewe gevoelens bring en verbasing en verwondering wek.

Behind the Design

Press Kit

Credits, team members and technical details provided by the designer.

Unique Properties: This is a personal Brand Strategy and Identity Project.
BlackDrop is a chain of stores and brand that sells and distributes coffee.
Tags: coffee, tech, startup, black, simple logo
Production Technology: Adobe Creative Suite
Design Challenge: Figuring out a way to match coffee feel and look with tech feel and look was the biggest challenge considering that each has very different attributes from the other. To communicate successfully with coffee lovers and catch their attention, but to position BlackDrop as a tech brand at the same time was the ultimate goal.
Research: The research objective was to find as many coffee brands as possible that are doing something that is totally unexpected. The focus was on a startup industry and creative communities. The goal was to find out what makes coffee brand appealing to startup founders and teams.
Inspiration: BlackDrop is a personal project initially developed to set the tone and creative direction for my personal freelance creative business. I've created this Brand Identity to position myself as a trusted brand consultant in the startup community. BlackDrop stands for slick, contemporary, transparent startup brand that aims to become a timeless, recognizable, industry-leading brand.
Project Duration: 1 month, Belgrade
Operation Flow: BlackDrop brand identity is designed in a way to provoke the audience and put a smile on their face, just for a moment. It is a success if potential customers after seeing it think of it as a brand of a great quality and thoughtful team behind it.
Team Members: Aleks Brand