Dengo 80g Sjokoladestafie deur Brazil & Murgel Design Studio

Die ontwerp Dengo 80g Sjokoladestafie deur Brazil & Murgel Design Studio is 'n hoogs gewaardeerde wenner van die baie prestigieuese 2020 A' Design Award in Goud in die Voedsel-, Drank- en Kulinêre Kunste Ontwerp-kompetisiekategorie.

GoudKulinêre Kuns· 2020

Dengo 80g Sjokoladestafie

deur Brazil & Murgel Design Studio

Kliënt: Dengo Chocolates

Wenner van die A' Design Award in Goud in die Kulinêre Kuns-kategorie

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Geverifieerde Toekenningswenner

Verifieer Toekenningsstatus vir #102969

Besoek Webwerf Bekyk by A' Design Award Persverklaring Toekenningskenteken

Kleure

Die Ontwerp

Oor Dengo 80g Sjokoladestafie

Dengo 80g is 'n sjokoladestafie wat vir Dengo Chocolates geskep is. Die beeldhouagtige vorm verteenwoordig elemente van die Atlantiese Woud in Bahia, Brasilië, waar die kakao geoes word, soos droë blare, blaredak en sade. Geboë oppervlakke kombineer tweedimensionele en driedimensionele lyne, sodat die gepoleerde afwerking lig oor die stafie weerkaats. Die stafie word vervaardig in polikarbonaatvorms wat van CNC-gemasjineerde aluminiumsjablone gemaak is, wat die fyn lyne en kurwes behou. Die wisselende dikte gee 'n skerp knak wanneer die stafie gebreek word.

Die Erkenning

Oor die A' Design Award in Goud

Dengo 80g Sjokoladestafie is 'n wenner van die A' Design Award in Goud, 'n geweldig prestigieuse erkenning wat toegeken word aan eersteklas-, wonderlike en uitstaande ontwerpe. Wenners in Goud is uiters innoverende, visionêre en glansryk verblindende skeppings wat die vernuf, wysheid en bekwaamheid van hul ontwerpers weerspieël. Daar word verwag dat Dengo 80g Sjokoladestafie 'n hoogs geprese, tendensskeppende en monumentale uitvinding is wat ongekende waarde lewer. Hierdie ontwerp wat die A' Design Award in Goud gewen het, is 'n skouspelagtige, gerespekteerde projek wat die grense van kuns, wetenskap, ontwerp en tegnologie in hoë mate bevoordeel en uitbrei. Dengo 80g Sjokoladestafie wek intense gevoelens van begeerte, roep passie op, moedig kreatiwiteit aan en boei ons.

Agter die Ontwerp

Persstel

Krediete, spanlede en tegniese besonderhede verskaf deur die ontwerper.

Unieke Eienskappe: Since a glossy chocolate tells a lot about its quality, the shape was designed in order to treat the light as something tangible. The light is explored on a surface that results from a combination of 3D and 2D lines, creating volumes and shapes that portray elements from the Atlantic Forest, where Dengo's cacao is harvested. The chocolate becomes a sculpture that represents seeds, fruits and leaves in an effort to inspire, create brand recognition and convey the brand's message to the consumer.
Afmetings & Verpakking: 80g / Width 80mm x Depth 180m x Height 8 mm (aprox)
Etikette: Cocoa, Chocolate, edible, Brazil & Murgel, organic, Brazilian Atlantic forest, cacao, Dengo, Brazil, Bahia
Produksietegnologie: After the first creative steps, which included roughs and hand-carved wax modeling, it was developed the digital model to generate the moulding templates in CNC machined aluminum. This templates were used to manufacture polycarbonate chocolate moulds that guarantees high fidelity of the lines, curves and surfaces, as well as the high-polished finishing of the chocolate.
Ontwerpuitdaging: Dengo aims for real environmental and social impact through a short production chain, valuing the cocoa farmer's work. Besides, the brand has a spontaneous visual and verbal identity, with a very strong Brazilian identity and style. Therefore, it was essencial that the bar it self should tell the story about it's origin, as well as disrupting the monotony found in ordinary chocolate bars in order to reflect authenticity, spontaneity and the Brazilianness found in the brand's personality.
Navorsing: The first of many layers of research is the origin of Dengo's cacao: the cabruca, a traditional cocoa agroforestry system, located in the heart of the Atlantic Forest in Bahia, Brazil. In cabruca, cacao trees are cultivated under tall native species that filter access to light, and promote an active cycle of organic matter, enriching the soil with water and nutrients. Interviews with cocoa farmers, images and visits to the Atlantic Forest were a rich complement for the creation of the concept.
Inspirasie: The design represents elements found in the Atlantic Forest, the origin of Dengo's cacao, such as dry leaves on the ground, foliage of the tall trees that provide an interesting play of light and shadow, and a variety of seeds. The aesthetics is also influenced by Tarsila do Amaral and Lasar Segall, two of the leading Brazilian Modern Artists. Some key characteristics of their work guided to an expressive style, consistent with what had already been created for the brand in previous projects.
Projekduur: The project took place in Sao Paulo, between May and October 2018.
Bedryfsvloei: Dengo Chocolate Bar should be intensely perceived through all the senses. Firstly, the bar comes as a surprise after opening its wraps, presenting an unpredictable shape. The vision engages the perception of high quality chocolate by it's polished surface, as the shape communicates the cacao's origin. Secondly, the dynamic thickness allows a crisp snap, which means it is a well-tempered chocolate and provides a good biting experience that enhances the perception of the flavor as well.
Patente: n/a
Spanlede: Creative Director and Designer: Fabio Brazil
Creative Director and Designer: Henrique Murgel
Technical Developer: Alexandre Soong (Atom Studios)
Technical Developer: Hulk Giannelli (Atom Studios)
CEO and Co-Founder at Dengo: Estevan Sartoreli
Head of Operations at Dengo: Gustavo Raguzzani
Maintenance and Project Manager at Dengo: Jhonata Carvalho
Chocolatiere at Dengo: Luciana Lobo
Beeldkrediete: Image #1: Rubens Kato
Image #2: Estudio Gastronomico
Image #3: Estudio Gastronomico
Image #4: Diego Cagnato
Image #5: Diego Cagnato