Woonwaard Korporatiewe Identiteit by Ruud Winder - Rebrandt is a highly esteemed winner of the very prestigious 2021 A' Design Award in Goud in Grafika-, Illustrasie- en Visuele Kommunikasie-ontwerp Competition Category.
GoudGrafika· 2021
Woonwaard Korporatiewe Identiteit
Client: REBRANDT® — Dutch Masters in Rebranding
A' Design Award in Goud Winner in Grafika Category
- 52,774
- Verified Award Winner
- Verify Award Status for #103738
The Design
About Woonwaard Korporatiewe Identiteit
Woonwaard is 'n korporatiewe identiteit wat geskep is vir een van die grootste behuisingsverenigings in Nederland. Die identiteit is modern dog ernstig, en dit dra kalmte en rustigheid oor. Die ontwerp verteenwoordig die diversiteit van die huurders en die positiewe aspekte van huur. Elke toepassing kry 'n unieke stel sirkels, geneem uit 'n basiese ontwerp van meer as 250 sirkels in verskillende komposisies en kleure. Die gedrukte media gebruik FSC-gesertifiseerde papier met ses Pantone-kleure plus swart. Digitale toepassings verminder die gebruik van papier.
The Recognition
About the A' Design Award in Goud
Woonwaard Korporatiewe Identiteit is 'n wenner van die A' Design Award in Goud, 'n geweldig prestigieuse erkenning wat toegeken word aan eersteklas-, wonderlike en uitstaande ontwerpe. Wenners in Goud is uiters innoverende, visionêre en glansryk verblindende skeppings wat die vernuf, wysheid en bekwaamheid van hul ontwerpers weerspieël. Daar word verwag dat Woonwaard Korporatiewe Identiteit 'n hoogs geprese, tendensskeppende en monumentale uitvinding is wat ongekende waarde lewer. Hierdie ontwerp wat die A' Design Award in Goud gewen het, is 'n skouspelagtige, gerespekteerde projek wat die grense van kuns, wetenskap, ontwerp en tegnologie in hoë mate bevoordeel en uitbrei. Woonwaard Korporatiewe Identiteit wek intense gevoelens van begeerte, roep passie op, moedig kreatiwiteit aan en boei ons.
Behind the Design
Press Kit
Credits, team members and technical details provided by the designer.
- Unique Properties
- The unique brand identification program quickly revealed that the Woonwaard identity had to be modern, yet serious, and it had to convey calmness and serenity. The identity also had to represent the diversity of the tenants and the positive aspects of renting.
- Dimensions & Packaging
- Each application in the identity is given a unique set of circles. Made possible by a balanced basic design with more than 250 circles in different compositions and colors, the media are printed on FSC HVO paper in 6 Pantone colors plus Black.
- Tags
- rebranding, award, rebrand, rebrandt, woonwaard, corporate, id, identity, housestyle, dutch agency
- Production Technology
- It goes without saying that the set of resources complies with all the most sustainable guidelines. FSC certified, but also digital applications instead of paper. An organization that is so strongly represented in the daily lives of many tenants should set a good example in this.
- Design Challenge
- The multiple character of being solid and stable, and also being active and progressive. both sides have been successfully covered in the overall corporate identity.
- Research
- The rebranding of one of the largest housing associations in the Netherlands started in 2020 in the region Amsterdam. The rebranding is already a global Award winning project but more importantly; in addition to the client and its employees, the tenants have enthusiastically embraced the new design.
- Inspiration
- Woonwaard is one of the largest housing associations in the Netherlands. In everything they do - building, maintaining and renting out houses - their main goal is to offer people a home on a sustainable and inclusive way. The activities of the association are carried out without a profit motive. Woonwaard offers a relatively large number of social housing, and since 2019 Woonwaard it can claim the title of the most sustainable housing association of the Netherlands.
- Project Duration
- 3-4 Months region Amsterdam, The Netherlands
- Operation Flow
- DTP and Print productions: Koopmans’ drukkerij Zwaag – www.koopmansdrukkerij.nl
- Team Members
- Designer | Design and Brand Architecture: Ruud Winder - www.linkedin.com/in/ruudwinder
Brand Storyteller - Corporate Story of Woonwaard: Vincent Jeitler – www.linkedin.com/in/vincentjeitler
Brand Stylist - Brand-Identification-Program + Styling: Nikkie Wester
Junior Designer - Graphic Design: Simone Winder
Animator - Animation and Graphics: Peter Puntman
Client: Woonwaard - Anniek van Belle, Nina Beute - Image Credits
- All rights REBRANDT®
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