SciFest Los Angeles Fees-identiteitstelsel by Ching-Fa Lung

SciFest Los Angeles Fees-identiteitstelsel by Ching-Fa Lung is a highly esteemed winner of the very prestigious 2021 A' Design Award in Yster in Grafika-, Illustrasie- en Visuele Kommunikasie-ontwerp Competition Category.

YsterGrafika· 2021

SciFest Los Angeles Fees-identiteitstelsel

by Ching-Fa Lung

Client: Art Center College of Design

A' Design Award in Yster Winner in Grafika Category

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Verified Award Winner

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Colors

The Design

About SciFest Los Angeles Fees-identiteitstelsel

SciFest Los Angeles is 'n fees-identiteitstelsel geskep vir 'n hipotetiese agt-dae-lange filmfees toegewy aan wetenskapfiksie-rolprente. Die program kureer klassieke wetenskapfiksie-flieks vanaf 1970 tot 2017, en dek subgenres soos aksie, animasie en raaisel. 'n Dimensionele lettertipe, geïnspireer deur tonele van vier dimensies, dien as die hoof visuele taal oor alle toepassings heen. Die plakkate werk met vergrote realiteit, sodat kykers hul diepte kan verken. Die app- en webwerf-koppelvlakke gebruik kinetiese driedimensionele grafika.

The Recognition

About the A' Design Award in Yster

SciFest Los Angeles Fees-identiteitstelsel is 'n wenner van die A' Design Award in Yster, 'n prestigieuse erkenning wat toegeken word aan goeie ontwerpe wat voldoen aan die professionele en industriële vereistes wat van goed ontwerpte skeppings verwag word. Wenners in Yster toon groot vaardigheid, hoë spesialisasie, kundige begrip en die kreatiewe vermoë van hul skeppers. Daar word verwag dat SciFest Los Angeles Fees-identiteitstelsel 'n hoog aangeskrewe, bewonderde en gekoesterde skepping is wat prakties en innoverend is. Hierdie ontwerp wat die A' Design Award in Yster gewen het, integreer die beste praktyke in die bedryf en het bekwame tegniese kenmerke gekoppel aan kundigheid en talent. SciFest Los Angeles Fees-identiteitstelsel word gerespekteer vir sy deeglikheid en is ontwerp om verbeterings in lewensgehalte te bied wat help om die wêreld 'n beter plek te maak.

Behind the Design

Press Kit

Credits, team members and technical details provided by the designer.

Unique Properties: SciFest LA is a hypothetical 8-day film festival devoted to showcasing science fiction movies. By curating classic science fiction movies from 1970 to 2017, the audience can enjoy all different types and sub-genres of science fiction movies such as action, animation, and mystery through the festival.
Tags: Transmedia Design, Kinetic Typography, Motion Graphic, 3D Graphic
Production Technology: Utilize Adobe Creative Cloud suite software from Photoshop, Illustrator, InDesign, After Effect, to incorporate with Maxon Cinema 4D. Using Artivive and Spark AR software to create Augmented Reality experience.
Design Challenge: To re-design a pre-existing event and create holistic design experience through branding.
Research: Watching and observing all the classic sci-fi movies so that I could draw the main design elements from the commonalities of sci-fi movies to represent the sci-fi festival. Sci-fi movies are a combination of physics in reality but also the imagination and creativity of creators as well, so these were main insights to create kinetic typography and dimensional graphic elements for this project.
Inspiration: Inspired by the science fiction movie “Interstellar,” the discovering scene of the four dimensions, I developed a dimensional typeface as the main visual language that could be used as a framing device throughout different applications for the whole festival identity system.
Project Duration: The project started in December 2017 but finished in December 2019 in Pasadena.
Operation Flow: All of the posters are designed to interact with augmented reality so that viewers can experience the dimensionalities of the posters and interact with them. Science fiction festival is not just about watching movies but also experiencing future-casting technologies or concepts. Interfaces of the app and the website exemplify the experiences of entering the events and previewing all the contents that will be hosted for the event through kinetic 3D graphic treatments.