Branding Accademia of Perugia Handelsmerkstelsel En Veldtog by Paul Robb

Branding Accademia of Perugia Handelsmerkstelsel En Veldtog by Paul Robb is a highly esteemed winner of the very prestigious 2021 A' Design Award in Silwer in Grafika-, Illustrasie- en Visuele Kommunikasie-ontwerp Competition Category.

SilwerGrafika· 2021

Branding Accademia of Perugia Handelsmerkstelsel En Veldtog

by Paul Robb

Client: Accademia Di Belle Art Perugia

A' Design Award in Silwer Winner in Grafika Category

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Verified Award Winner

Verify Award Status for #108380

View at A' Design Award Press Release Award Badge

Colors

The Design

About Branding Accademia of Perugia Handelsmerkstelsel En Veldtog

Die Accademia van Perugia het 'n nuwe visuele identiteit nodig gehad om die instelling se begeerte om vinnig in die toekoms in te beweeg, te weerspieël. S&P het saam met ABA se personeel en studente gewerk om verskillende departemente en aspekte van die Akademie te betrek. Ontwerpers' uitdaging was om 'n verenigde kinetiese handelsmerkidentiteit en argitektuur te skep wat ook individualiteit aan die enkele kursusse gegee het. Hulle het 'n energieke, robuuste en positiewe identiteitsisteem geskep wat oor die verskillende kunste werk en die tipiese clichés en konvensies vermy.

The Recognition

About the A' Design Award in Silwer

Branding Accademia of Perugia Handelsmerkstelsel En Veldtog is 'n wenner van die A' Design Award in Silwer, 'n buitengewoon prestigieuse erkenning wat toegeken word aan topklas-, pragtige en indrukwekkende ontwerpe. Wenners in Silwer is geweldig briljante en uiters kreatiewe werke wat die uitstaande kundigheid, talent en skerpsinnigheid van hul ontwerpers illustreer. Daar word verwag dat Branding Accademia of Perugia Handelsmerkstelsel En Veldtog 'n wonderlike vertoonstuk is wat merkwaardig professioneel en diepgaande innoverend is. Hierdie ontwerp wat die A' Design Award in Silwer gewen het, is 'n hoogs noemenswaardige, bewonderde uitvinding wat die grense van kuns, wetenskap, ontwerp en tegnologie bevoordeel en uitbrei. Branding Accademia of Perugia Handelsmerkstelsel En Veldtog is 'n wyd beny skepping wat begeertes oproep, positiewe gevoelens bring en verbasing en verwondering wek.

Behind the Design

Press Kit

Credits, team members and technical details provided by the designer.

Unique Properties: The Accademia of Perugia, needed a new visual identity to reflect the institution’s desire to move quickly into the future. S&P worked with ABA’ s staff and students to involve different departments and aspects of the Academy. Our challenge was to create a unified kinetic brand identity and architecture that also gave individuality to the single courses. We created an energetic, robust, and positive identity system that works across the different arts avoiding the typical clichés and conventions
Dimensions & Packaging: Online and outdoor campaign
Tags: Type, Campaign, Art school
Production Technology: The material was both digital and print
Design Challenge: The main challenge was to create a non-3d effect in the rendering and have the effect movement in the outdoor experience.
Research: We wanted to create a fluid motion concept for the campaign and ur research entailed studying and replicating in 3d animation the flow and colors of soap bubbles and how they affect layers.
Inspiration: A robust visual communication was achieved through the design of a classical-inspired logo and a bespoke typeface together with the development of dynamic use of images throughout print and digital. The developed communication system uses motion graphics to create a wide palette of still images. These images are complemented by the colors and shapes morphing together to characterize and distinguish the different courses, workshops, and activities.
Project Duration: June-October, Perugia Italy
Operation Flow: The Interaction with the campaign was across both traditional outdoor and online social campaigns.
Team Members: Creative direction: Paul Robb
Animation and Type: Tommaso Calderini
Image Credits: Paul Robb