Jie Yi Couture Handelsmerkidentiteit deur Yiwen Tu

Die ontwerp Jie Yi Couture Handelsmerkidentiteit deur Yiwen Tu is 'n hoogs gewaardeerde wenner van die baie prestigieuese 2021 A' Design Award in Yster in die Grafika-, Illustrasie- en Visuele Kommunikasie-ontwerp-kompetisiekategorie.

YsterGrafika· 2021

Jie Yi Couture Handelsmerkidentiteit

deur Yiwen Tu

Kliënt: Jie Yi Couture Studio

Wenner van die A' Design Award in Yster in die Grafika-kategorie

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Geverifieerde Toekenningswenner

Verifieer Toekenningsstatus vir #109125

Bekyk by A' Design Award Persverklaring Toekenningskenteken

Kleure

Die Ontwerp

Oor Jie Yi Couture Handelsmerkidentiteit

Jie Yi Couture is 'n handelsmerkidentiteit geskep vir 'n couture-studio in Shanghai. Die Chinese karakter Jie beteken om op te los en te dekonstrueer, terwyl Yi een, eenheid en konsekwentheid beteken. Die logo is gebou met Chinese tipografie, en dele van die karakters is vervang met simbole van 'n uitstalpop en 'n skêr. Patroonmaak-sketse vorm die hoof visuele element, en hul lyne, kurwes en notas skep 'n gedetailleerde patroon. Die identiteit word toegepas op verpakking wat in verskeie groottes aangebied word. Die ontwerp dra vakmanskap en 'n semi-pasgemaakte skilder-diens oor.

Die Erkenning

Oor die A' Design Award in Yster

Jie Yi Couture Handelsmerkidentiteit is 'n wenner van die A' Design Award in Yster, 'n prestigieuse erkenning wat toegeken word aan goeie ontwerpe wat voldoen aan die professionele en industriële vereistes wat van goed ontwerpte skeppings verwag word. Wenners in Yster toon groot vaardigheid, hoë spesialisasie, kundige begrip en die kreatiewe vermoë van hul skeppers. Daar word verwag dat Jie Yi Couture Handelsmerkidentiteit 'n hoog aangeskrewe, bewonderde en gekoesterde skepping is wat prakties en innoverend is. Hierdie ontwerp wat die A' Design Award in Yster gewen het, integreer die beste praktyke in die bedryf en het bekwame tegniese kenmerke gekoppel aan kundigheid en talent. Jie Yi Couture Handelsmerkidentiteit word gerespekteer vir sy deeglikheid en is ontwerp om verbeterings in lewensgehalte te bied wat help om die wêreld 'n beter plek te maak.

Agter die Ontwerp

Persstel

Krediete, spanlede en tegniese besonderhede verskaf deur die ontwerper.

Unieke Eienskappe: Jie Yi Couture is a start-up company in Shanghai. While the character ‘Jie’ means to solve and to deconstruct in Chinese, ‘Yi’ means one which is also referred to as unity and consistency.
Jie Yi is faced with fierce competition in Shanghai. What helps Jie Yi stand out from its competitors will be its strategy of providing semi-custom design service and its spirit of inheriting Chinese traditional skills. Therefore, the branding aims to convey a sense of craftsmanship and entry-lux
Afmetings & Verpakking: The packaging shown is offered in a variety of sizes and iterations based on the product.
Etikette: Branding and Marketing, Research, Visual Identity System, Pattern-making, Tailoring, Traditional Skills inheritance
Produksietegnologie: Graphic Design, Brand Identity, packaging design, Brand Research and Strategy, Chinese Typography, Pattern-making
Ontwerpuitdaging: The business is located in Shanghai and targeting people from the casual-business market aging from 25-50. Jie Yi was facing fierce competition when it launched its first line. To stand out from the numerous competitors, Jie Yi built its strategy of creating an entry-lux experience and providing semi-customization service. This strategy helped the brand appeal to a younger group of customers who were looking for more affordable, high-quality products.
Navorsing: To learn the brand's products and business operation, the designer Yiwen Tu took many field trips to the studio and studied pattern-making and draping that were part of the production process. In the process, Yiwen discovered the beauty of the pattern-making sketch and turned it into the primary visual element. Yiwen also worked closely with the clients on brand & market research and design decision making. The immersive research experience, along with the cooperation, helped the designer set the brand strategy and visual tone in an efficient manner.
Inspirasie: Jie Yi's studio reveals the brand personality and provides inspiration for the design. There lies the esthetic in the arrangement of the space and the relationship between the lines in the pattern-making drawings. Yiwen was inspired to turn the sketch of pattern-making into the primary elements of the visual system as the sketch is a symbol of craftsmanship, ingenuity, and unique.
Projekduur: The project started in August 2018 in Shanghai and finished in January 2020 in New York.
Bedryfsvloei: Based on the research and what was learned from the communication with the client, the designer decided to use Chinese typography to create the logo. The designer Yiwen replaced part of radicals with symbols of mannequin and scissors. People can easily recognize the brand's name and learn about the company's business from the logo.
As each pattern-making sketch is explicitly designed for the client, it becomes a symbol of unique, precision, and fine craftsmanship. The lines, curves, and notes form a pattern that is beautiful and elaborate. Therefore, it is integrated into the visual system as the primary element.
Spanlede: Independent
Beeldkrediete: Yiwen Tu, 2020