La Pause Parisienne Visuele Identiteit by Fanny De Bray is a highly esteemed winner of the very prestigious 2021 A' Design Award in Yster in Grafika-, Illustrasie- en Visuele Kommunikasie-ontwerp Competition Category.
YsterGrafika· 2021
La Pause Parisienne Visuele Identiteit
Client: Made for you
A' Design Award in Yster Winner in Grafika Category
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Verified Award Winner
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About La Pause Parisienne Visuele Identiteit
La Pause Parisienne is 'n visuele identiteit geskep vir 'n dryf-gebeurtenisruimte in Parys. Die letters van die naam is gevorm soos boomblare, en 'n serif-tipografie met geboë blaarvorms gee 'n elegante en sagte karakter. Die letter U lees soos 'n pouse-simbool en as 'n leë ruimte binne die woord, omraam deur 'n kroon van blare. Groenigheid en plantbeelde omring die logo om die teenwoordigheid van die natuur te versterk. Die identiteit pas by die blomdekorasie van die gerestoureerde 460 vierkante meter perseel, wat vergaderings en gebeurtenisse bedags en snags aanbied.
The Recognition
About the A' Design Award in Yster
La Pause Parisienne Visuele Identiteit is 'n wenner van die A' Design Award in Yster, 'n prestigieuse erkenning wat toegeken word aan goeie ontwerpe wat voldoen aan die professionele en industriële vereistes wat van goed ontwerpte skeppings verwag word. Wenners in Yster toon groot vaardigheid, hoë spesialisasie, kundige begrip en die kreatiewe vermoë van hul skeppers. Daar word verwag dat La Pause Parisienne Visuele Identiteit 'n hoog aangeskrewe, bewonderde en gekoesterde skepping is wat prakties en innoverend is. Hierdie ontwerp wat die A' Design Award in Yster gewen het, integreer die beste praktyke in die bedryf en het bekwame tegniese kenmerke gekoppel aan kundigheid en talent. La Pause Parisienne Visuele Identiteit word gerespekteer vir sy deeglikheid en is ontwerp om verbeterings in lewensgehalte te bied wat help om die wêreld 'n beter plek te maak.
Behind the Design
Press Kit
Credits, team members and technical details provided by the designer.
- Unique Properties
- The letters are designed in the form of tree leaves. The U is a symbol of taking a break as well as an empty space within the letters. It is also used as a symbol that offers meaning and is surrounded by a crown of leaves. To reinforce the presence of nature, the logo is surrounded by greenery and images of plants.
- Dimensions & Packaging
- Menu: 210 mm x 297 mm
- Tags
- nature, leaves, pause, restaurant, graphic design
- Production Technology
- Menu
- Design Challenge
- The change of name of the restaurant and the creation of a graphic universe adapted to an existing floral decoration.
- Research
- It was necessary to be inspired by nature and elements present on the lean to achieve this new identity. Renovated in 2019, the former restaurant Le Quai leaves in its place a 460 m2 space for meetings and events and strives to create a breath of fresh air to event coordinators. Redesigned as a green oasis in the heart of Paris, the floating event space creates a nature-like atmosphere during all four seasons and is available during the day as well as at night.
- Inspiration
- The logo is inspired both by nature and by the idea of taking a break. The U of the name is directly inspired by the pause symbol.
- Project Duration
- The project started in April 2019 and finished in June 2019.
- Operation Flow
- It was important that the graphic universe represented the already existing decoration of the barge in order to offer a complete experience of escape for the customer.
- Patents
- Copyright Made for you
- Team Members
- Creative Director: Fanny de Bray
Graphic Designer: Anna Cesa - Image Credits
- Illustrator: Anna Cesa
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