Low Classic Handelsmerkidentiteit by Yaman Hu

Low Classic Handelsmerkidentiteit by Yaman Hu is a highly esteemed winner of the very prestigious 2021 A' Design Award in Yster in Grafika-, Illustrasie- en Visuele Kommunikasie-ontwerp Competition Category.

YsterGrafika· 2021

Low Classic Handelsmerkidentiteit

by Yaman Hu

Client: Low Classic

A' Design Award in Yster Winner in Grafika Category

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Verified Award Winner

Verify Award Status for #113244

View at A' Design Award Press Release Award Badge

Colors

The Design

About Low Classic Handelsmerkidentiteit

Low Classic is 'n handelsmerkidentiteit wat geskep is vir 'n onafhanklike modehuis. Die identiteit is geïnspireer deur modetydskrifte van die 1980's. 'n Gedempte kleurpalet en 'n uitleg wat die rooster verbreek, word gebruik. Die tipografie is oordrewe en gekombineer met elegante krulle, en dit vorm die hoof visuele taal van die handelsmerk. Beide gedrukte en digitale materiaal is ingesluit, soos plakkate, sosiale media-grafika, e-posse en webbanners. Die gedrukte materiaal word op herwinne papier vervaardig sonder besoedelende kleurstowwe. Die doel is om 'n vintage voorkoms 'n verfynde digitale vorm te gee.

The Recognition

About the A' Design Award in Yster

Low Classic Handelsmerkidentiteit is 'n wenner van die A' Design Award in Yster, 'n prestigieuse erkenning wat toegeken word aan goeie ontwerpe wat voldoen aan die professionele en industriële vereistes wat van goed ontwerpte skeppings verwag word. Wenners in Yster toon groot vaardigheid, hoë spesialisasie, kundige begrip en die kreatiewe vermoë van hul skeppers. Daar word verwag dat Low Classic Handelsmerkidentiteit 'n hoog aangeskrewe, bewonderde en gekoesterde skepping is wat prakties en innoverend is. Hierdie ontwerp wat die A' Design Award in Yster gewen het, integreer die beste praktyke in die bedryf en het bekwame tegniese kenmerke gekoppel aan kundigheid en talent. Low Classic Handelsmerkidentiteit word gerespekteer vir sy deeglikheid en is ontwerp om verbeterings in lewensgehalte te bied wat help om die wêreld 'n beter plek te maak.

Behind the Design

Press Kit

Credits, team members and technical details provided by the designer.

Unique Properties: Low Classic is establishing its voice as a new designer label by utilizing chic fabrics, classic silhouettes, and innovative details. This project aims to use untypical typography and a bit of quirky aesthetic choice in representing the looking and feel of this brand. The branding materials including both physical and digital products that give a one of a kind holistic view of Low Classic. The way of showing the brand value is providing classic fashionable textures but with creative details.
Dimensions & Packaging: 1920px*1280px
Tags: Identity, digital design, fashion, typography
Production Technology: As all the material of the clothing is 100% organic, the brand collaterals are printed by the recycled paper. The way of Low Classic printing all the collaterals are using recycled paper, there's no environment pollution dye color added.
Design Challenge: There're so many similar minimalists boutique brands on the market, by figuring out using the relatively exaggerated typography and bold layout on the branding campaign.
Research: The rebranding is focused on the detail of the typography, which will be the critical visual language of this brand. As Low Classic is an independent fashion brand, we are trying to escalate the brand value, as the materials are organic, the aesthetic way of representing the brand is using the mute color palette and printing with organic materials.
Inspiration: The brand identity is inspired by the 80s fashion magazine, the color is muted and the layout breaks the grid. As well as the typography is combined with elegant curves. This brand campaign is focusing on digital online platforms. eg. social media, e-mails, and web banners. So that the posters are very neat and bold to catch the user eye to stop by the online shop
Project Duration: The project started at the end of 2019 in New York and finished in mid-2020 in New York.
Operation Flow: The brand is inspired by 80s fashion, by combining the vintage look with refined digital experience, Low Classic is aiming to bring a retro style and redesign it. The brand color choice is always used mute color in the 80s, and the typography is inspired by the fashion magazine font from the 80s. Low Classic has digitized a vintage look to the e-commerce world.
Team Members: Creative Director: Yaman Hu
Designer: Yaman Hu