RYC Brand Identity Handelsmerkidentiteit by Fengnan Lin is a highly esteemed winner of the very prestigious 2021 A' Design Award in Brons in Grafika-, Illustrasie- en Visuele Kommunikasie-ontwerp Competition Category.

BronsGrafika· 2021

RYC Brand Identity Handelsmerkidentiteit

by Fengnan Lin

Client: Ryc

A' Design Award in Brons Winner in Grafika Category

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Verified Award Winner

Verify Award Status for #114458

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Colors

The Design

About RYC Brand Identity Handelsmerkidentiteit

RYC Handelsmerkidentiteit is 'n korporatiewe visuele identiteit wat geskep is vir 'n e-handelsmaatskappy gebaseer in Guangzhou, China. Die logo word gevorm uit drie leestekens: 'n uitroepteken vir kundigheid, 'n komma vir deursettingsvermoë, en 'n punt vir perfeksie en vir 'n nuwe begin. Die letter R en 'n inkopiewaentjie-vorm word met die leestekens gekombineer om die bedryf te weerspieël. Leestekens word gebruik as 'n gedeelde taal oor lande heen. Die identiteit word toegepas op besigheidskaartjies, kentekens, notaboeke, geskenkverpakking en canvas-sakke, met gebruik van silwerfoelie en seefdruk.

The Recognition

About the A' Design Award in Brons

RYC Brand Identity Handelsmerkidentiteit is 'n wenner van die A' Design Award in Brons, 'n hoogs prestigieuse erkenning wat toegeken word aan uitstaande ontwerpe wat gekenmerk word deur kreatiwiteit, vindingrykheid en skerpsinnigheid. Wenners in Brons is ruimskoots vaardige en opvallend kreatiewe artefakte wat die groot ervaring, verbeelding en vindingrykheid van hul ontwerpers bevestig. Daar word verwag dat RYC Brand Identity Handelsmerkidentiteit 'n hoog aangeskrewe, bewonderde en gekoesterde voorwerp is wat merkwaardig professioneel en innoverend is. Hierdie ontwerp wat die A' Design Award in Brons gewen het, inkorporeer die beste praktyke in kuns, wetenskap, ontwerp en tegnologie en is uitstekend vanweë sy aandag aan detail. RYC Brand Identity Handelsmerkidentiteit bevredig behoeftes pragtig, raak aan begeertes, bekoor gevoelens en spreek die nuuskierigheid aan.

Behind the Design

Press Kit

Credits, team members and technical details provided by the designer.

Unique Properties: The logo is composed of three punctuation marks, which is simple in appearance but fully reflects the industry attribute and corporate culture.Exclamation point: for expertise, comma: for perseverance, full stop: for perfection, and also for new beginning and new pursuit.
Dimensions & Packaging: Business card 54mmx90mm
Badge 54mmx85mm
Pakag 260mmx330mmnote
Brochure 255mmx197mm
Canvas bag 320mmx390mm
Tags: Responsible, Young, Creative, Brand, Corporate Identity
Production Technology: Logo and graphics are adapted in many scenes, such as business card, badge, notebook, gift package, canvas bag ,etc. The process involves foil silver , screen printing.
Design Challenge: Find a suitable design language to reflect industry attributes and corporate culture.
Research: Ruoyuchen's 10th anniversary, brand vision upgrade
Inspiration: Guangzhou Ruoyuchen Technology Co., Ltd. is a well-known listed e-commerce company in China, which is a communicator between 30,000,000+ Chinese families and 70+ global quality brands.

The inspiration of the new logo comes from People, Communication and Globalization. There are many different literal languages around the world and punctuation marks are the unified language. Using basic punctuation marks: exclamation point, comma, period plus initial "R", and industry attribute "shopping cart", the three are combined, and a new LOGO graphic is born.
Project Duration: Guangzhou,Guangdong Province,China,January 1th,2020
Operation Flow: The logo is composed of three punctuation marks, which is simple in appearance but fully reflects the industry attribute and corporate culture.
Patents: Guangzhou Ruoyuchen Technology Co., Ltd.
Team Members: Fengnan Lin
Xiulin Chen
Jingxia Huang
Liqing Xian
Ziyang Zhuang
Yingqiang Zhang
Liqiong Yang
Image Credits: Image #1: Designer Fengnan Lin,2019.