Lunema Specimen Lettertipe Boek by Paul Robb

Lunema Specimen Lettertipe Boek by Paul Robb is a highly esteemed winner of the very prestigious 2021 A' Design Award in Silwer in Grafika-, Illustrasie- en Visuele Kommunikasie-ontwerp Competition Category.

SilwerGrafika· 2021

Lunema Specimen Lettertipe Boek

by Paul Robb

Client: Salt & Pepper

A' Design Award in Silwer Winner in Grafika Category

44,847

Verified Award Winner

Verify Award Status for #116645

View at A' Design Award Press Release Award Badge

Colors

The Design

About Lunema Specimen Lettertipe Boek

Lunema is 'n hoogs gestileerde kontemporêre neo-groteske sans serif lettertipe met sterk geometriese kontraste. 'n Funksionele san serif-gesin wat die toets van die tyd kan deurstaan, terwyl dit steeds modern en uniek voel. Elke lettervorm is gemaak met groot aandag aan detail om leesbaarheid by groot en klein groottes te verseker as gevolg van die duidelike diep ink lokvalle. Al 10 gewigte het 'n uitgebreide Latynse glyph-stel met alternatiewe en ligature.

The Recognition

About the A' Design Award in Silwer

Lunema Specimen Lettertipe Boek is 'n wenner van die A' Design Award in Silwer, 'n buitengewoon prestigieuse erkenning wat toegeken word aan topklas-, pragtige en indrukwekkende ontwerpe. Wenners in Silwer is geweldig briljante en uiters kreatiewe werke wat die uitstaande kundigheid, talent en skerpsinnigheid van hul ontwerpers illustreer. Daar word verwag dat Lunema Specimen Lettertipe Boek 'n wonderlike vertoonstuk is wat merkwaardig professioneel en diepgaande innoverend is. Hierdie ontwerp wat die A' Design Award in Silwer gewen het, is 'n hoogs noemenswaardige, bewonderde uitvinding wat die grense van kuns, wetenskap, ontwerp en tegnologie bevoordeel en uitbrei. Lunema Specimen Lettertipe Boek is 'n wyd beny skepping wat begeertes oproep, positiewe gevoelens bring en verbasing en verwondering wek.

Behind the Design

Press Kit

Credits, team members and technical details provided by the designer.

Unique Properties: Lunema is a highly stylized contemporary neo-grotesque sans serif typeface with strong geometric contrasts. The font to be highly legible in smaller point sizes due to the distinct deep ink traps. All 10 weights have an extended Latin glyph set with alternatives and ligatures.
Dimensions & Packaging: The font is produced in 10 weights and styles
Tags: Type design, font
Production Technology: Typeface realized in Glyphs
Design Challenge: The challenge was to create a stylish modern font with sweeping forms that were and covered problems when used in smaller point sizes but create distinctive stylish forms.
Research: We studied early and late 1900 century san serif fonts, used in high volume printing runs where a problem of legibility was defined by the print process.
Inspiration: The design was inspired by 1900 century san serif typeface used in telephone books. The design uses modern and generous stylish glyph forms allowing the font to be used both in smaller point sizes and at large point sizes to create an original branding typeface.
Project Duration: The project began in July 2020 with the commercial license released by Monotype in December 2020
Operation Flow: The commercial font is used primarily by branding and communications design
Team Members: Paul Robb
Moira Bartoloni
Federica Simone
Image Credits: @ Salt & pepper Studio / Paul Henry Robb