Umano Handelsmerkidentiteit deur Ruis Vargas

Die ontwerp Umano Handelsmerkidentiteit deur Ruis Vargas is 'n hoogs gewaardeerde wenner van die baie prestigieuese 2021 A' Design Award in Yster in die Grafika-, Illustrasie- en Visuele Kommunikasie-ontwerp-kompetisiekategorie.

YsterGrafika· 2021

Umano Handelsmerkidentiteit

deur Ruis Vargas

Kliënt: Laika

Wenner van die A' Design Award in Yster in die Grafika-kategorie

12,725

Geverifieerde Toekenningswenner

Verifieer Toekenningsstatus vir #116954

Besoek Webwerf Bekyk by A' Design Award Persverklaring Toekenningskenteken

Kleure

Die Ontwerp

Oor Umano Handelsmerkidentiteit

Umano is 'n handelsmerkidentiteit geskep vir 'n hotelkroeg in Sao Paulo, Brasilië. Die identiteit put uit kulturele antropofagie, 'n literêre konsep wat humor met die vrye herinterpretasie van buite-invloede verbind. Die projek sluit in 'n logotipe, besigheidskaartjies op 300 gram offsetpapier, 'n spyskaart, 'n sak, oppervlakontwerp en plakkate gedruk op 75 gram offsetpapier en teen binnemure vasgeplak. Grafika en argitektuur verenig om visuele vertellings te vorm wat stadsgesigte en plaaslike gedigte herinterpreteer. Die doel is om weg te beweeg van die formele toon van tradisionele hotelkroeë.

Die Erkenning

Oor die A' Design Award in Yster

Umano Handelsmerkidentiteit is 'n wenner van die A' Design Award in Yster, 'n prestigieuse erkenning wat toegeken word aan goeie ontwerpe wat voldoen aan die professionele en industriële vereistes wat van goed ontwerpte skeppings verwag word. Wenners in Yster toon groot vaardigheid, hoë spesialisasie, kundige begrip en die kreatiewe vermoë van hul skeppers. Daar word verwag dat Umano Handelsmerkidentiteit 'n hoog aangeskrewe, bewonderde en gekoesterde skepping is wat prakties en innoverend is. Hierdie ontwerp wat die A' Design Award in Yster gewen het, integreer die beste praktyke in die bedryf en het bekwame tegniese kenmerke gekoppel aan kundigheid en talent. Umano Handelsmerkidentiteit word gerespekteer vir sy deeglikheid en is ontwerp om verbeterings in lewensgehalte te bied wat help om die wêreld 'n beter plek te maak.

Agter die Ontwerp

Persstel

Krediete, spanlede en tegniese besonderhede verskaf deur die ontwerper.

Unieke Eienskappe: Sao Paulo bears the stigma of being a serious and unwelcoming city and their resident is reputed to be less than hospitable. However, since the beginning of the 20th century, there has been a cultural tradition in the city permeated by a sense of humor and artistic invention. Cultural anthropophagy is a product of this. The Umano name and identity project is a break from the traditional seriousness of hotels - a materialized rupture, physically and graphically.
Afmetings & Verpakking: Poster sheet format 420 mm x 620 mm on offset paper 75 g. Printed in 4X0 CMYK colors. Business card format 90 x 50 mm printed on 300 g offset paper, in 4 x 4 CMYK colors.
Etikette: Brand, poster, logotype, illustration, visual identity, Laika Design
Produksietegnologie: To reify the brand, the identity project consists of business cards, printed in 300 g weight, menu, bag, surface design, architecture interaction and posters. The latter, printed on 75 g offset paper to be glued to walls and sidings inside of the Umano bar.
Ontwerpuitdaging: Sao Paulo is a city that rebuilds itself every day, houses are demolished and buildings are built quickly, generating trendy neighborhoods at every moment and many regions end up losing their cultural relevance, causing tourists to focus only on these islands of services. The Umano bar needed to be an entertainment and service option authentically from Sao Paulo and that would generate a more intense nightlife in his neighborhood, making loyal the hotel public of the region.
Navorsing: The Laika method is based on the synergy between linguistic and pictorial skills. Every project begins with the construction of its meaning, an affirmation, and the need to design small graphic narratives. Thus, the brand and its visual identity elements, made by Laika, allow the creation of diverse visual narratives, which contemplate the daily needs of communication and realization of the culture of the Umano brand.
Inspirasie: The premise to develop a new brand for Ibis’s bar was cultural anthropophagy, a literary concept created by Oswald de Andrade, writer and poet from Sao Paulo. The principal aspect about cultural anthropophagy is the sense of humor: only concerns me what is not mine, say the poet. And an unusual behaviour, which is defined by devour without prejudice any culture that is foreign to it. That concept was the inspiration to create the Umano spirit and the brand’s lifestyle.
Projekduur: The project started in January 2020 and finished in July 2020 in Sao Paulo, Brazil.
Bedryfsvloei: In the Umano bar, the symbiosis between design and architecture allows to fill every spot of the bar with visual narratives, which invite the client to experience reinterpretations of the city's sights: the geometric designs of the sidewalks or representations of iconic buildings, namely Copan. Many icons are reinterpreted by the language project, such as excerpts of songs and clippings of poems by authors from the city. The client finds a city which deconstructs its seriousness and coldness.
Patente: Laika Design
Spanlede: Ruis Vargas, Creative Director, Agnes Svilenov, Designer
Beeldkrediete: Laika Design