Die ontwerp Lezai Dental Clinic Logo en Handelsmerkidentiteit deur Guangzhou Cheung Ying Design Co., Ltd. is 'n hoogs gewaardeerde wenner van die baie prestigieuese 2021 A' Design Award in Brons in die Grafika-, Illustrasie- en Visuele Kommunikasie-ontwerp-kompetisiekategorie.

BronsGrafika· 2021

Lezai Dental Clinic Logo en Handelsmerkidentiteit

deur Guangzhou Cheung Ying Design Co., Ltd.

Kliënt: Guangzhou Cheung Ying Design Co., Ltd.

Wenner van die A' Design Award in Brons in die Grafika-kategorie

12,230

Geverifieerde Toekenningswenner

Verifieer Toekenningsstatus vir #117574

Bekyk by A' Design Award Persverklaring Toekenningskenteken

Kleure

Die Ontwerp

Oor Lezai Dental Clinic Logo en Handelsmerkidentiteit

Lezai Tandheelkundige Kliniek is 'n logo en handelsmerkidentiteit wat vir 'n tandheelkundige kliniek geskep is. Die ontwerp gebruik positiewe en negatiewe vorms om 'n enkele visuele simbool te vorm. Lang en kort reguit lyne gekombineer met 'n sirkelbuitelyn beeld volwassenes en kinders uit wat hande vashou in 'n kring. Die negatiewe vorm in die middel neem die vorm van 'n tand aan. Kleure met lae versadiging skep 'n rustige en warm gevoel en ondersteun 'n beeld van veiligheid, vreugde en professionaliteit. Die logo is in vektorformaat geteken vir gedrukte en digitale media van verskillende groottes, en 'n handelsmerkrigtlyne-handleiding ondersteun konsekwente gebruik.

Die Erkenning

Oor die A' Design Award in Brons

Lezai Dental Clinic Logo en Handelsmerkidentiteit is 'n wenner van die A' Design Award in Brons, 'n hoogs prestigieuse erkenning wat toegeken word aan uitstaande ontwerpe wat gekenmerk word deur kreatiwiteit, vindingrykheid en skerpsinnigheid. Wenners in Brons is ruimskoots vaardige en opvallend kreatiewe artefakte wat die groot ervaring, verbeelding en vindingrykheid van hul ontwerpers bevestig. Daar word verwag dat Lezai Dental Clinic Logo en Handelsmerkidentiteit 'n hoog aangeskrewe, bewonderde en gekoesterde voorwerp is wat merkwaardig professioneel en innoverend is. Hierdie ontwerp wat die A' Design Award in Brons gewen het, inkorporeer die beste praktyke in kuns, wetenskap, ontwerp en tegnologie en is uitstekend vanweë sy aandag aan detail. Lezai Dental Clinic Logo en Handelsmerkidentiteit bevredig behoeftes pragtig, raak aan begeertes, bekoor gevoelens en spreek die nuuskierigheid aan.

Agter die Ontwerp

Persstel

Krediete, spanlede en tegniese besonderhede verskaf deur die ontwerper.

Unieke Eienskappe: The logo as a whole is applied with the inversion technique of graphic bottom in graphic design, which is to form a visual symbol with positive and negative shapes. The positive shape is formed with simple long and short straight lines combined with circle to outline a safe and joyful scene where adults and children hug and hold hands in a circle. And the negative shape in the middle takes the form of a tooth which presents the brand concept of joy in the teeth.
Afmetings & Verpakking: The logo and visual system are designed in vector format to make it suitable for different sizes of digital and printed media. In order to prevent the mis-production of any items, we have prepared a comprehensive brand logo guidelines manual.
Etikette: Logo, Branding, Packaging, Visual Identity, Graphic Design, Interior Design
Produksietegnologie: To create a consistent visual system, all the necessary PMS color codes were provided for printed and digital media. In addition, RAL equivalents of these colors and fabric colors were also selected for the interior clinic space.
Ontwerpuitdaging: The challenge mainly lies in how to find a design language that can not only express the attributes of the dental clinics industry, but also interpret the brand connotation, so that consumers can get a better brand experience.
Navorsing: Before commencing on this project, we conducted in-depth research on the logo, visual identity, and graphic design of other dental clinics in the market. The research results show that the logos of dental clinics industry exhibit serious homogeneity and lacks brand uniqueness. Therefore, in our brand strategy, we have formulated a brand image of "Happy First, Warm Treatment", so that consumers can clearly feel the service characteristics and harmonious interactions conveyed by the brand.
Inspirasie: LEZAI Dental Clinic is a comprehensive dental clinic with a joyful and warm environment, which has a special focus on women and children and coveys the brand concept of the joy in this moment. In order to highlight the clinic's brand image of sense of security + joy + professionalism, in the process of designing the brand logo, we have introduced the concept of Joy in the teeth which (in Chinese) is phonetically similar with and coincides with the concept of the joy in this moment.
Projekduur: The project started in October 2019 and finished in February 2020 in Guangzhou.
Bedryfsvloei: The logo suggests the design philosophy and core values of the brand. It conveys the idea that women and children embrace dental health. The low-saturation brand colors create a relaxed and warm feeling, while the combined logo are used to convey the brand image of security, joy, and professionalism.
Spanlede: Creative Director: Zhiji Dong
Designer: Lu Gu