Promising Ideas Innovation Geanimeerde Kortfilm deur Mengchao Wu and Hao Li

Die ontwerp Promising Ideas Innovation Geanimeerde Kortfilm deur Mengchao Wu and Hao Li is 'n hoogs gewaardeerde wenner van die baie prestigieuese 2021 A' Design Award in Silwer in die Rolprent-, Video- en Animasie-ontwerp-kompetisiekategorie.

SilwerRolprent· 2021

Promising Ideas Innovation Geanimeerde Kortfilm

deur Mengchao Wu and Hao Li

Kliënt: Unicef

Wenner van die A' Design Award in Silwer in die Rolprent-kategorie

40,739

Geverifieerde Toekenningswenner

Verifieer Toekenningsstatus vir #118062

Besoek Webwerf Bekyk by A' Design Award Persverklaring Toekenningskenteken

Kleure

Die Ontwerp

Oor Promising Ideas Innovation Geanimeerde Kortfilm

Promising Ideas Innovation is 'n kort animasie wat vir Unicef geskep is om te verduidelik hoe meer jong mense, veral meisies in afgeleë gebiede, aan die internet verbind is. Die animasie vergelyk die aantal mans en vroue wat toegang tot die internet het in ontwikkelde en minder ontwikkelde streke. Dit wys dan die probleme wat beperkte toegang vir vroue in daardie streke skep. Komplekse data word omskep in 'n eenvoudige verhaal oor een meisie en die miljoene wat dieselfde situasie in die gesig staar. Die animasie is heeltemal deur 'n rekenaar vervaardig.

Die Erkenning

Oor die A' Design Award in Silwer

Promising Ideas Innovation Geanimeerde Kortfilm is 'n wenner van die A' Design Award in Silwer, 'n buitengewoon prestigieuse erkenning wat toegeken word aan topklas-, pragtige en indrukwekkende ontwerpe. Wenners in Silwer is geweldig briljante en uiters kreatiewe werke wat die uitstaande kundigheid, talent en skerpsinnigheid van hul ontwerpers illustreer. Daar word verwag dat Promising Ideas Innovation Geanimeerde Kortfilm 'n wonderlike vertoonstuk is wat merkwaardig professioneel en diepgaande innoverend is. Hierdie ontwerp wat die A' Design Award in Silwer gewen het, is 'n hoogs noemenswaardige, bewonderde uitvinding wat die grense van kuns, wetenskap, ontwerp en tegnologie bevoordeel en uitbrei. Promising Ideas Innovation Geanimeerde Kortfilm is 'n wyd beny skepping wat begeertes oproep, positiewe gevoelens bring en verbasing en verwondering wek.

Agter die Ontwerp

Persstel

Krediete, spanlede en tegniese besonderhede verskaf deur die ontwerper.

Unieke Eienskappe: This short animation is creating for Unicef and Generation United, to explain how they’ve helped more young people connecting to the Internet, especially girls in remote areas.
Through animations, it compares the number of men and women accessing the Internet in developed and backward regions, and the problems this brings to women in backward regions.
The short animation was made to help to arouse the attention of more people.
Afmetings & Verpakking: The whole animation is done entirely by computer. Thanks to many new technologies, we were able to complete many of the ideas that would have taken a lot of time in traditional animation. For example, the little girl in the picture was created through the rigging function in the software, so we were able to spend more time on designing a satisfying image.
Etikette: animation, motion graphic, design, UNICEF
Produksietegnologie: The whole animation can be divided into three processes, first is the script, by optimizing the script provided to us by Unicef, we have a general direction for the image we want to present.
Next, we started to design characters, scenes, and props.
After designing different versions, we settled on a final direction and proceeded to animate our design.
Ontwerpuitdaging: Converting large amounts of textual material into easily accessible animations is a difficult task.
Telling the audience a lot of data would make them lose interest very quickly, So we optimized the script a lot, making it possible to present a lot of narrative images in the end.
Not only that, but the transitions between each paragraph also need to be carefully thought out so that the final animation looks seamless and gives the audience a very smooth viewing experience.
These details took a lot of time but the result was well worth it.
Navorsing: We know that making such videos can help more people care about the problems girls are facing. So how to get the message to people quickly became the most important goal.
To do this, we tried to change the information we got into a simple story, starting with a female character and talking about the difficulties she faces. And then clarify to the audience that there are millions of girls facing the same dilemma as her.
Finally, some very symbolic graphics or objects are used to show the audience how our help will affect them.
Inspirasie: First of all, of course, it's very enthusiastic to produce such a public welfare video. We hope more and more people will pay attention to the problems that exist in the world and we need to lend a helping hand to those who need it.
At the same time, we refer to a large number of good science related animations and infographic animation, try to use the most acceptable form of expression to convey our ideas.
Projekduur: The project started in 2019 and finished in 2020 in New York.
Bedryfsvloei: The production of this animation is very meaningful for us.
We know that most people are not interested in lengthy reports, and it is crucial to turn boring data into comprehensible information.
We are glad we took on this challenge and finally completed it, and we hope that through our efforts, more people will pay attention to the issues expressed in the video!
Spanlede: Director: Hao Li
Art Director: Mengchao Wu
Designer: Mengchao Wu
Animator: Hao Li
Beeldkrediete: Image #1: creator Mengchao Wu& Hao Li, Promising Ideas Innovation, 2019.
Image #2: creator Mengchao Wu& Hao Li, Promising Ideas Innovation, 2019.
Image #3: creator Mengchao Wu& Hao Li, Promising Ideas Innovation, 2019.
Image #4: creator Mengchao Wu& Hao Li, Promising Ideas Innovation, 2019.
Video Credits: creator Mengchao Wu& Hao Li, Promising Ideas Innovation, 2019.